People like to do more than just reading words on a screen. Whether you know it or not, the video is one of the hottest trends as of late for blogs, and more companies than ever before are starting to jump on the video train!
According to data collected by Invisia.com, including video on a landing page can increase conversion rates by 80 percent, getting you more business than ever before!
Not only that, according to a report by Forrester Research, including video in an email can lead to 200-300 percent increase in click-through rates.
If you’re looking at the data, it’s not hard to find a reason to implement videos into your marketing strategy. If you’re looking for some ideas for including video on your blog, social media, or in emails, we’ve got some tips to help you get started.
Embed Videos Into Your Blog
One of the best ways to get started adding video to your blog is to simply embed videos into it. One of the advantages of embedding video is the simplicity of it. You aren’t actually having to create the videos yourself; you’re just sharing someone else’s video, one that’s relevant to a blog post, and hosting it on your site. YouTube makes it really easy to grab a video’s embed code and paste it into your blog hosting service. Just go to the video you want to embed, click share, then click Embed, and then finally, copy the embed code that YouTube gives you. You’ll then take this code and paste it into the proper section of your blog editor (usually the HTML code editor).
Create A Welcome Video
If you’d rather make your own videos, then the best way to start is by creating a welcome video. This could be a video that briefly goes over who you are, what your company does, and why people should be interested in your website. Most digital cameras and cellphones record video these days, and you can use one of the many free online video editing programs to cut and edit your new video. Once your welcome video if completed, create a new blog post and publish the video on your blog! You can also share this video on social media, upload it to YouTube, or embed it in an email that you send out to your customers.
Make Informative Videos
Most people watch videos in order to learn something new. If you’re going to be making videos for your customers, make sure your videos serve a purpose. Need to explain how your service works, or how to use a certain product? Make a tutorial video! These are easy to do and are better for helping your customers understand exactly how something works. According to 90 percent of internet users, seeing a video about a product is helpful in the decision process. Dr. James McQuivey, an analyst at Forrester Research, estimates that one minute of video is equal to 1.8 million words, in terms of effectiveness.
Showcase New Products
Got a new product that you’re wanting to show off to customers, but want to do something more than just a write-up about it? Do a video! Research shows that after watching a video, customers are 64 percent more likely to buy a product online. That’s because people like to see how something works before they make a purchase. For example, I just bought a new phone case online. But, before I bought the case, I looked up videos of people using the phone case and showing how protective it is for the phone. I also watched video reviews to determine whether the case would be a good fit for my particular type of phone. After doing my research, I proceeded to buy the phone case (worry free, I might add!) Showing your customers how a product functions through a video helps them take that next step in the buying cycle!
Video can be very advantageous to the success of your blog, and your business! Learn how to utilized this great tool, and start earning more business now!
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