Newsletters are essential tools for keeping your loyal customers informed and happy. They’re great for showing off new products, highlighting a particularly interesting blog post, or letting customers know what events are coming up on your calendar.
We send out a newsletter each month that highlights some of our feature wholesale vendors, but we also offer helpful marketing tips, just like this one, to possibly lend some professional advice for your business.
If you’re thinking about starting your own newsletter, or you have one but it’s not having the impact on customers you originally hoped for, we’ve got some tips to help you out. Check out some ideas for improving your newsletter and helping it make the most impact on your valuable customers.
Go heavy on the info, light on the advertising
Newsletters are all about informing your customers about important information they might not know about. It shouldn’t be considered a form of advertisement. After all, that’s why it’s called a NEWS-letter.
You can use your newsletter as a marketing and self-promotional tool, but be sure you go heavy on the info, and light on the advertising. You don’t want to fill your newsletter with ad-heavy wording and imagery because your customers are likely to immediately delete your email or mark it as spam.
Be sure to include recent blog posts for the past month, event information, professional tips to customers, etc. Use your newsletter as a resource to your customers, and not as just another sales tool.
Design it right
You might think that the content of your newsletter is the only thing that matters to your customers, and in some cases, you are correct. But a majority of customers don’t want to just consumer information; they also want to be “wowed” by your beautiful and creative design choices!
If you don’t have a graphic designer on hand who can design each newsletter for you, then you can always try some of the easy-to-use templates that are available from websites like Constant Contact and Canva.
Many customers have a keen eye for good design and are more likely to spend time on your newsletter when it has excellent design. It also makes information much simpler to process when it’s arranged in an aesthetically pleasing way on your newsletter.
Tell people to share it
Your newsletter only has a finite number of people it can reach, and it’s usually only the people who subscribe to it. But did you know that the info inside doesn’t have to just be confined to subscribers? You can also get the word out about your newsletter to potential new customers by telling your current customers to share your newsletter!
Whenever you send out your newsletter, include a call-to-action, or CTA, that prompts people to share the newsletter with others they may know. Make your newsletter universal in its appeal; in other words, include information that everyone, customers or not, would be interesting in reading. Once you get your newsletter share a few times with other people you’ll be surprised at how much your subscriptions increase.
Always include contact and social info
It’s important to include your contact and social info in your newsletter to give your customers a way to stay in touch with you at any time. Always put your contact info, including your phone number, your email, and website links, somewhere on your info to ensure that your customers always know how to contact you. We usually think it’s best to place this info at the bottom of your email, but it can be placed anywhere that you deem it appropriate.
The same goes for your social media links. If you have a Facebook, Twitter, Instagram or any other relevant social media account, be sure to include a button with a link to your profile pages in your email. This makes it easy for customers to keep up with your updates on their favorite social media platform. You can also include a CTA that says “follow us!” somewhere next to the social buttons as a way to push people to click on the links.
Newsletters are fantastic marketing and informational tools that can bring in more customers to your business. Consider starting your own newsletter to keep your customers happy and connected with your business!
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