As 2010 comes to a close, you need to get a game plan for 2011.

To get started, grab your 2011 calender and make a note of all the gift-giving holidays. Most calendars come with the standard US holidays, so you may need to research some of the non-standard holidays like Friendship Day. A search on Bing, Yahoo or Google can help you find these holidays.

Why Are Non-standard Holidays Important For Gifts Sales?

As a shop owner, you need sales throughout the year, not just around Christmas or Valentine’s Day. Striving to be more than just a once or twice a year gift shop will increase sales and stabilize your bottom line.

So How Do You Become An Every Occasion Gift Store?

By marketing gifts that are appropriate for any local holidays or special occasions, such as home comings, festivals, school events or community affairs. Don’t forget the odd special occasion like National Oatmeal Month Continue reading “What The Future Holds For Gift Shop Sales In 2011” »