Keep the summer season alive year-round with a premium fragrance from Marjorie Midgarden Fragrances. Continue reading “Unique Scents from Marjorie Midgarden Fragrances” »
Sourcing Northwest Brings Nature To Your Home
Whether building a flourishing garden bed, bringing rich fragrance to your home or finding the right centerpieces for an event, Sourcing Northwest can provide beautiful botanicals for your every need!
The Everson, Washington, company has a wide range of branches, potpourri, fragrances and flowers to compliment any home decor style or event theme. Bright and muted colors, invigorating and soothing scents, Sourcing Northwest has just what your home has been missing, with products produced in the Pacific Northwest and imported from around the world.
Beautiful bamboo branches are an easy way to add peace and relaxation to any room, and mixed with bundles of White Ting Ting can make a simple statement. Sourcing Northwest also offers various bundles of button flowers from orange and red to a light blue. Or if you need to add a little sparkle to a centerpiece, throw in a handful of glitter bamboo branches!
Imagine your entryway table or mantle draped in gorgeous foliage to celebrate any season of the year. With Sourcing Northwest’s foliage packages you can bring the outdoors inside! Bright red palm spears and yellow Mandioca leaves will create a fall atmosphere, while yellow and blue sunflowers will spread the cheer of spring and summer. Living in a constant state of summer with dreams of the beach? Spread seashells across any surface and delight in the beauty of conches and scallops.
For any decorative home surface or event centerpiece, toss in some handmade roses, glitter butterflies, ball ornaments or grapes to liven up any floral arrangement!
To add to the serenity Sourcing Northwest’s florals can bring to you is the selection of fragrances. For more festive times of the year, pick up some candy cane scented oils to bring Christmas cheer to those around you, or try caramel latte if you have more of a sweet tooth. If natural scents are more for you, lilac, lavender, rose and orange are all available to make any space enjoyable and relaxing.
Surround yourself with the vivid colors and scents of nature with Sourcing Northwest. Flowers, branches, oils and handmade decorations will light up the room and bring peace to your living space!
Bring the Outside In With AP Fragrance
There’s nothing worse than walking in to a room that smells and feels stagnant. First impressions are often not the first words spoken. The smell of a room can arouse memories of somewhere sweeter or evoke positive thinking. AP Fragrance produces the highest quality room fragrances to ensure better smells!
AP Fragrance is a family owned and operated business in Foxboro, Massachusetts. Starting with a background in health and beauty products, Jeff and Holly transformed their passion into an idea that brought about their fragrances.
Their primary focus is to bring nature’s freshness inside using clean and pure scents. All of the room sprays contain a high concentration of essential oils that meet the same expectations of famous designer fragrances. No spray leaving AP Fragrance will ever be tested on animals and all products are manufactured in the USA.
Starting with just a few fragrances, there are now more than 60 unique sprays to choose from. Each spray is made to mimic pleasurable outdoor scents and fill the room with delight. Just a few sprays will instantly transform a stuffy room to a fresh, revitalizing setting. There is no reason to settle for cheap fragrance packs anymore. AP Fragrance is just right for a whole new “scent-ual” experience!
Entice Your Customers In With Home Fragrance
When consumers walk into your store, their senses go into full force. They see what your store has to offer, however, they also smell. Walking into your store and smelling something not so pleasant will turn them off immediately. You’ll see them making a run for the door to get out of there. Home fragrance serves many purposes, like great purchases for themselves or wonderful gift items. So, FGmarket has our top picks for home fragrances that you can start to stock in your store.
Candles from Dana Elle LLC 2. Reed diffuser from Greenleaf Incorp. 3. Soy candles from Dallas Soy Candles 4. Candles from Candlescapes 5. Candle warmers from Candle Warmers Etc. 6. Oil burner from Jane Bernard Aromatics
Reward Programs: A Win/Win Marketing Strategy
Who doesn’t love a reward? Especially a reward you get from making a purchase. For years high-end cosmetic companies used a “reward” based marketing strategy to entice and promote their products. As a way to get consumers in their door to try their products, these companies grouped and packaged their products into special collections that sold at a lower price than the separate items. For many, personal care companies offering this type of “reward” package boosts sales.
Creating “Reward” Packages For Your Store
Candles, home fragrances and personal care items lend themselves to these types of packaged “rewards”. If you already carry these items, you’ve probably got a good idea on how to start. If not, check into adding personal care items, candles or home fragrance to your product mix.
See if vendors have trial sizes or bulk quantity specials that you can use in your groupings to defray the costs. Once you have the products and the packaging materials, all that is left will be the actual marketing.
Implementing a “Rewards” Program
There are several types of “rewards” programs that you can implement. The three types I suggest below are the easiest. So they are a good way for you to dip your toes into a customers “rewards” marketing strategy.
Offer gifts when you purchase an item. Offer smaller trial size products to entice your customers to try a product. Give your customers a small sample or trial size body lotion if they buy a scented candle.
Ask your vendors if they offer free or discounted samples and use these items in your rewards programs. Another reward option is to offer a “buy x amount of dollars and get a free item.” An example would be – buy $50 dollars worth of personal care items and get a free home fragrances spray.
Offer a free gift during a limited time period. This type of rewards program works well when you have an existing customer data base you can utilize. Send direct mailers that offer the customers a free gift when they come in during a certain time period.
Partnering with other businesses. This type of marketing strategy is used when two or more business focus on the same demographics, yet have different products. For example, you could partner with a massage therapist. If a customer buys x amount of your personal care products they get x amount off of a massage. On the other side of the equation, if a customer purchases a massage they get a coupon off for your aromatherapy candles.
Don’t be afraid to try any idea you can think of to reward your customers. You know your customers and what would appeal to them.
Enticing Customers With Free Items
Giving away something isn’t the only way to use one product to sell other products. Display positioning for suggestive selling can help similar products promote each other.
This can be accomplished by grouping items that have similar functions or overlapping relationships. For example: candles, home fragrances and personal care products all have the same function; creating a pleasant personal experience or atmosphere.
This marketing approach is utilized by the big box stores. Properly displayed items will practically sell themselves, as well as subliminally sell compatible products located near them.
Choosing Compatible Products.
Your niche will help you decide what products can be effectively used in this type of marketing strategy. However, candles, home fragrances and personal care products are an example of three products lines that are very compatible. In fact, these three categories all mingle well, making them easier items to display together and creating a cross promotion effect.
Personal care items such as bath products often lead to aromatherapy candle purchases. This same need for ambiance can lead to a desire for a home fragrance when burning a candle isn’t an option.
Capitalizing On Cross Promotion?
It is all in the display and signage. A display containing a lavender room mist, candle and scented body lotion with a sign saying, “If you love the scent of lavender, you’ll love this room mist, body lotion and candle”, is all you need.
Focusing on a specific product attribute like organic, scent, color, etc. is the key. So, display your organic Continue reading “Reward Programs: A Win/Win Marketing Strategy” »
Create An Everlasting Scent With The Candleberry Candle Co
When figuring out what type of products to carry in your store, one product comes to mind that is a must in any store. Candles. Candles are great products that serve as great home accents and gifts. Everyone loves them! They come in all types of luscious scents that will make any home smell simply amazing. When deciding what type of candles to carry in your store, you must check out The Candleberry Candle Co. This wholesale company carries all your needs in home fragrance. Your store will be smelling fantastic!
Creating Your Candle
The Candleberry Candle Co wants to offer you the finest candle out there. Candles that burn clean with a long-lasting scent all the way towards the end is exactly what they strive for. This company has worked hard just for you.
If the candle was not clean enough, rich enough or did not have enough strength or sweetness, they reconstructed the scent completely. Perfecting it just for you and your customers. Everyone will love their clean burning home fragrances.
Fragrant Home Candles
Clean smelling candles that come in various scents and sizes will be ideal for your store. Offering you candles in various sizes, simmering cake tarts, votive candles, tart warmers, room sprays and car fresheners. Each candle comes in a beautiful jar with a black lid featuring their logo, which makes them great housewares.
Their amazing scents come various scents including wild blackberries, hot maple toddy, toasted hazelnut, bananas foster, country rain, mulberry and red velvet cupcakes. You know that smell when you pull a freshly baked pie out of the oven? Well, this smells 10 times better than that, plus the scent will carry throughout your house. Whether you choose a jar candle or one of their adorable candles shaped into a tart, everyone will love them.
They even offer great tart warmers, which comes in beautiful browns, blacks or greens with beautiful designs on them. Your customers will even be able to carry that scent with them everywhere. In their car and to any room they might be in. The Candleberry Candle Co’s candles not only serve as great housewares for your customers, but they also make amazing gifts.
Your customers won’t go wrong by giving candles. Plus, you can also feature them in great gift baskets. Candles along with luxurious personal care products make a great spa gift basket. How amazing does that sound? Your customers will Continue reading “Create An Everlasting Scent With The Candleberry Candle Co” »
Sleep Scentsations – The Perfect Solution for a Better Nights Sleep
These days, personal care items that help us relax and unwind are more necessary than ever. Sleep Scentsations® help the stress and sleeplessness slip away so you can enjoy a better nights sleep!
Sleep The Night Away!
Sleep Scentsations® is a unique, affordable sleep aid product that helps relax, renew and rejuvenate. Whether your customers are looking for an aromatherapy blend to calm the senses or a sensual scent to create a mood and luxurious sleep experience, Sleep Scentsations is the answer.
These soft adhesive-backed liners are infused with high quality essential oils and fragrance that will lull you to sleep. With Sleep Scentsations® you can avoid the hassles of linen sprays and powders that require daily application and can stain your linens. Once applied, a Sleep Scentsations pillow liner can last up to 5 days, providing you with night after night of scentsational sleep!
When the scent diminishes, remove the liner and replace with your choice of any 8 different scents available. Their unique aromatherapy scents will provide everyone with a comforting smell that will put them right to sleep. Luxurious scents featuring lavender, white tea & lily and day at the beach will have your customers asleep in no time. A perfect scent to delight customer’s senses.
Why You Should Carry Sleep Scentsations!
Sleep Scentsations offers numerous benefits to your customers. Stress relief and relaxation, better sleep, less snoring, improving memory and a better mood are just some of the benefits that people will receive from this amazing sleep line. With everyone’s stressful lives, they will Continue reading “Sleep Scentsations – The Perfect Solution for a Better Nights Sleep” »
Aroma Creations Knows Quality Fragrance Oils!
Some things your nose just knows, you know? When you’re standing too close to somebody on an elevator or on a bus, your nose chimes in on whether his or her fragrance is a hit or a miss.
It takes less than a second for your nose to know a quality scent. In a world full of millions of fragrances, Aroma Creations knows what your nose knows.
With Aroma Creations, you don’t have to worry about whether you’re getting quality fragrances. Noses have been approving their high-quality fragrance oils since 1992. Their wholesale fragrance oils, created in-house, are custom created for each retailer, meaning no matter what you’re looking for, they will deliver. (Even by the ton!)
Aroma Creations takes pride in spoiling their customers. It doesn’t matter if a retailer needs a fragrance for their newest soap, perfume or candle, oil from Aroma Creations will set your product apart from the rest. With its complex, rich fragrance oils and tailored-to-fit service, Aroma Creations can provide what you need, where you need it and how much of it you need!
Aroma Creations can also duplicate fragrances to help you meet the demand of your valued costumers, who turn to you for their signature scents. With Aroma Creations, you won’t have to worry about a fragrance fading or changing once a customer gets your product home. Continue reading “Aroma Creations Knows Quality Fragrance Oils!” »
Express Yourself With Perfume Oils From Scentsational Shoppe!
We all have our favorite scent–that one smell that makes us feel complete when we get ready in the morning. Our grandmothers had their signature scent, and the scent of our mothers always brings back vivid memories.
Even men have learned the power of a good fragrance! Husbands and boyfriends can be found perusing the fragrance counter of any department store alongside women in search of their trademark scent.
However, that special fragrance can break the bank. At nearly $100 for just a few ounces of a designer fragrance, many people find themselves numbering their sprays–until now. Scentsational Shoppe perfume oils have changed the game! They not only offer more than 800 fragrances, their “Grade A” oils can make anyone smell like a million bucks without breaking the bank!
Scentsational Shoppe’s oils can be added to numerous skin care products, including lotions, soaps and body sprays. With Scentsational Shoppe, you can take your signature scent with you all day, from the shower to the car, or to your office. Perfume oils know no boundaries! Adding oil to your home fragrances will bring another dimension to expressing your personality through scent.
Retailers can mix the oils in their businesses, or offer a custom mix-and-max bar to their clients, guaranteeing satisfaction every time! You won’t have to worry about guessing your clients’ preferences. With Scentsational Shoppe oils, they will keep coming back to fine-tune their signature scent.
For more than 30 years, Scentsational Shoppe has been offering quality-controlled, “Grade A” oils to costumers from all over the world. Made with essential oils, Scentsational Shoppe perfume oils offer quality scents without risk of allergic reactions from additives commonly found in perfumes. Not to mention, they smell purer and last longer on the skin without risk of overwhelming your neighbors on the bus or in the office. Continue reading “Express Yourself With Perfume Oils From Scentsational Shoppe!” »
Home Accent Trends 2010
Think Candles, Home Fragrances And Home Decor
Home accents are the bits and pieces that pull a home together and make up the home’s personality. Candles, aroma decor fragrances, pictures, and vases are just a few of the items found under the home accent category.
No wonder it’s a more than two billion dollar business. This month, we will explore retail sales of candles, home fragrance items and home accents.
A recent survey by Gifts & Decorative Accessories shows candles and home accent fragrances are sold by 83% of responders and retailers who stock candles and accessories. Of those they ranked the sales of home fragrance accents as 6% of their sales. What an opportunity for a lucrative product mix!
Successful retailers stay abreast of upcoming trends. As a retailer, you should be aware of these trends. This information will aid you in selecting and stocking products that will appeal to customers and in turn increase your profits.
2010 Trends In Candles
- Think Naturally-Made! Soy based candles and other natural substance candles are the celebrities this year.
- Think Candle Gift Sets! Candles wrapped in ready to give packages are hot items in more ways than one. These easy one-size-fits-all gifts draws consumers and the right packaging makes it an easy purchase. For retailers there is no need to buy wrapping paper. Pre-wrapped wholesale candles will be very popular in 2010.
- Think Soothing Scents! Infusing the home with relaxing fragrances will be all the rage. So stock up on relaxation and aromatherapy candles.
- Think Decorative! Decorative container candles continue to be favorites. Look for wholesalers to ramp up the styling with containers that can still be used after the candle has burned away.
- Think Green! Green items that are eco friendly are a must for a socially conscience 2010.
Along with these hot trends, container candles, votives and pillers will remain strong stable items to round out your candle product mix.
2010 Home Fragrance Trends
- Think Subtle Invigorating Scents! Reed diffusers are an absolute must have for your gift shop.
- Think More Than Fragrance! A rising star for 2010 is potpourri in decorative containers and ready-to-give packaging. These products allow customers a convenient and elegant gift option.
- Think Out-of-the-Box! New to the market place are scent rocks and salts. Similar to potpourri, these fragrant “rocks” slowly release scents when placed in a bowl.
- Think Retro! Incense sticks are again popular. These are not the same types used back in the 60’s and 70’s. These are a more upscale version with a budget-friendly price. Look for incense sticks with fragrances like lavender, rain forest, and ones made using famous cologne/perfume scents.
From fresh variations of traditional to cutting-edge technology, wholesale home fragrance suppliers are offering a variety products for 2010.
2010 Home Accent trends
- Think Runway! Take cues from the runway. Look towards trends in clothing to stock your shop. Fashion colors are bold, so go bold with your home decor items.
- Think Flame! For inspiration look at the colors found in the flame of a candle. Blues, reds, and varying shades of oranges will be hot in 2010. Home decor items like pottery, wall art and candle holders in these colors will be the new bold accents consumers will want to buy.
- Think Southern Hemisphere! Vibrant vases, bowls and figurines with colors you’d find in the landscape of the Southern hemisphere are in vogue for 2010. Violets and fire reds complimented by orange clay colors, beige, ochres and light cactus greens will be the home decor fashion this year.Give your customers items in these colors and your sales for 2010 will be on fire.
As you select your home accent line, keep these home decor trends in mind. 2010 promises a hot, bright and invigorating year for home accents.
Need help finding the right home accent, candles or home fragrance products? The FGmarket wholesale home decor vendors will be able to offer you a great selection of candles, vases, aromatherapy, and home accent products. To jump start your toy search, check out the FGmarket vendors highlighted below.