Wholeasle Fashion | Welcome to FGmarket Buzz

Market Your Fashion and Jewelry

November 28, 2011 by Kelly Curtis Leave a Comment

When it comes to the products in your store, you must have an effect marketing strategy for them. Products just can’t sell themselves, they need to help from you. You must take a look at your products, and find the best way to get them out there to your customers. How do you get your products out there to your customers? Sometimes it just in how you display or promote your products. You can even knock out two type of product lines with one marketing strategy. So, FGmarket is giving you a few tips on how to market your fashion and jewelry lines together.

It’s All In The Display

Dress Form

Basically the key to marketing your fashion and jewelry is displaying it. That’s the best way for customers to notice it. However, you must come up with a creative display. Not all clothes look like they do on, especially when on the hanger. Therefore, display these items in unique ways.

Get unique mannequins, like the wire mannequins. This provides a vintage feel to your store, if that’s the look you’re going for. However, you can also invest in the regular clothing mannequins, that is great for a more modern store. Come up with different outfits to place on your mannequins, especially if it’s fashion forward.

Once you have your mannequins dressed, don’t forget to pair it with all the right accessories like, jewelry, purses and shoes. Try out the different fashion trends on your mannequin like color-blocking, mixing prints, statement necklaces or adding a pop of color with the shoes. This is a great way to get pieces that normally would go unnoticed by your customers.

Store Front

Also, another great way to get your fashionable items noticed is to create a unique store front. Make a theme for the holidays, such as, let your display window scream New Year’s Eve with fabulous party dresses and all the right accessories. Make your displays match the seasons and holidays. Also, it’s fun to have an open house every once in a while and actually have live models to model your clothes in the store front. It’s a great marketing strategy and will get customers into your store, especially around the holiday season when they are in search of the perfect gift idea.

Friendly Customer Service

Of course, customer service is key. Be friendly when they walk in and ask them what items they are in search for. Recommend outfits, style outfits together and don’t forget to add that must need accessory to their outfit. With clothes, consumers may not know what they are looking for. They are just there to look, therefore, you can give Continue reading “Market Your Fashion and Jewelry” »

Increase Impulse Buying With Fashion And Jewelry

September 14, 2010 by Leigh Morrisett 4 Comments

American consumerism is based on want rather need

Impulse buying is directly related to want

Consumers don’t know what they want till they see it.

At a local gift shop, I recently conducted my own informal shopping survey.

I asked several customers what they were shopping for that day. Although it was an open ended question, most replied “nothing, just looking”.

As shop owners, we are exposed daily to customers who tell us — they are “just looking”.

Take advantage of the “just looking” customers, by steering them into an impulse buying situation.

Jewelry and fashion items are just a few of the great impulse items customers love to buy.

Turning “Just Looking” Into Impulse Buying

Capitalize on the “I‘m just looking” comment from your customers. Turn this blase comment into a selling opportunity. Introduce them to an impulse product. How do you introduce them to a product they didn’t even know they wanted, like a scarf?

Trendy Handbags

Make conversation. Tell them their red blouse is the prettiest you’ve seen lately. Describe a particular scarf you carry and how it would go great with their blouse.

The key is waiting on their response. If they are receptive, show them the scarf. If they say I don’t like scarves keep the conversation going. Mention a handbag that would make a wonderful fashion accessory.

Your job as a retail shop is to give the customers what they want. Sometimes the customers doesn’t know ahead of time what they want. When they make a purchase in these situations, it is called an impulse buy.

The 3 Requirements Needed To Trigger Impulse Buying

Impulse buying happens when a customer finds an item they like (want not need).
The store is comfortable to them.
They feel safe making an unplanned purchase.

To create an impulse buying environment, you need to give customers a place they feel comfortable in with a friendly knowledgeable sales staff and appealing impulse products. Jewelry and fashion items tend to be impulse items.

Silver Jewelry

Let’s, define what is fashion? This term can apply to a very broad category or a very narrow category depending on your perception. Fashion, as it pertains to this newsletter, is anything one can wear regardless of the style or genre.

In this scenario, we are talking about scarves, headbands, clothes, belts, as well as many other body adoring items like jewelry. Potential profit is possible when you incorporating any of these fashion items into your product mix.

You don’t have to stock a lot of fashion items to accomplish an impulse buying goal. Selecting a few unique pieces of fashion items and/or jewelry should do the trick. Make sure you are showing customers your selection of jewelry and fashion items by utilizing great displays.

The Right Item + Visual Attraction = Increased Impulse Buying.

You can achieve this by choosing products that you know will appeal to the Continue reading “Increase Impulse Buying With Fashion And Jewelry” »