ABOUT US "WHAT'S THE BUZZ" BLOG NEWSLETTER Vendors Only Suggest A Vendor Vendor Login
FGmarket Logo | www.fgmarket.com
Find wholesale products or vendors...
Social Media Tips | Welcome to FGmarket Buzz - Page 7

Welcome to FGmarket Buzz

Keep up with the latest trends, marketing tips & product info.

You are here: Home / Archives for Social Media Tips

Marketing Tip Of The Week – Making Your Ads Better

by Leave a Comment

When it comes to advertising, you always want to make your ads stand out from your competitors. How can you improve them and make your ads effective? They are what helps get the word out about your store. So, how can you fine tune your your ads and make them more effective? FGmarket’s marketing tip of the week will focus on a few tips to make your ads successful.

Local – You’re a local business, so think like it. It’s always the best to run ads locally, even if you serve a wide variety of areas. This way, you reach more of your target market, your ads aren’t diluted and you actually save on cost. It’s always best to reach the customers closest to you and you may think about taking another approach on reaching your customers who are located farther away.

Free – Good marketing campaigns can cost a pretty penny, especially if you want it to help at all. So, think about using free marketing. What does this include? Think about your social media platforms, like Facebook, Twitter or Google Plus. Create your business an account and start advertising on there. It’s a great way to let your customers know what you have in your store, any deals going on and just a great place to interact with them.

SEO – A great way to advertise is through search engines. This gets involved with using keywords, quality content on your website and links. Make sure your website is of great quality, especially since consumers do most of their research online and having a good, quality website is a must. Also, by incorporating SEO into your marketing campaign, your getting higher rankings within search engines, which results in more consumers finding your website.

Offline – Even though online is a bit cheaper, not everyone uses the Internet. So, make sure and keep it diversified by incorporating some offline ads in your mix too. It’s important to reach those customers through billboards, newspaper ads or even radio or television ads. It’s always great to incorporate these into your mix so you know you’re reaching everyone possible.

Customer Info – Don’t forget, it’s always great to keep track of your customers information. Why? It’s a great way to keep up with their buying purchases and how often they come in your store. This will help you offer them deals or discounts unlike the rest of your customers. It can also entice consumers to come in your store more often so they receive the same deals.

Making your ads better is simple. Think about your customers and how you can best reach them. Also, stay on track of the latest campaigns, focus on what entices you and start thinking of a great way to incorporate that into your own business.

Was this helpful?  Read the previous tip of the week!

This post is brought to you by Wholesale Books, Music and Electronic Suppliers
Use FGmarket’s helpful vendor directory to help you find all your wholesale needs!

Marketing Tip Of The Week – Google +

by Leave a Comment

By now, you’ve heard of Google +. So, have you integrated it into part of your social media strategy? If not, it’s definitely something worth considering. Especially since it’s a part of Google. However, are you still unsure why you should make this part of your marketing strategy, what can it do for you? FGmarket has a few reasons on why you should incorporate it into your everyday social media strategy for this week’s marketing tip.

1. Reach New Audiences – That’s always a plus. You may be reaching people who you haven’t been able to reach through your other social media platforms.

2. Creating A Better Experience – Create a better experience through Google +. Really try to develop those customer relationships through this platform. It’s more than just a social media platform, it’s an experience. had by all.

3. Authoritative Role – Through Google +, you can seek out an authoritative role in your industry. Since it’s divided up in circles, it’s easier to find a conversation related to your topic.

4. SEO – Since it’s related to Google, having a Google + page may help with SEO rankings. It definitely doesn’t hurt to think that way. Everyone needs a little help throughout search, right? This may help you and get your rankings up a bit.

5. Learn – If anything, this is a great learning tool to find out what type of customers are using it and to learn more about Google in general and all of Continue reading “Marketing Tip Of The Week – Google +” »

Marketing Tip Of The Week – Social Media Strategy

by Leave a Comment

It’s only a few weeks into the new year and you should definitely be thinking about what you can change in your business strategy. What worked, what didn’t work and what can be improved are all questions that you should focus on. This even includes what you’re doing with social media. What’s your strategy? Is it effective in your company? You may want to change that up as well. Well, FGmarket has a few tips on your social media strategy.

Social media is a major part in marketing now and a wonderful way to reach your customers. The best thing to do is brush up on social media and what is trending. It’s constantly changing so your strategy should always include sitting down and writing out your priorities.

1. Social Priorities – Where should you focus your attention? Facebook, Twitter and Google +, how do they influence consumers, businesses and your competitors?

2. Location Based Apps – Don’t forget about integrating location-based apps into your store, like Foursquare or Facebook location services to offer great deals for your customers, which also helps get them into your store.

3. Discount Services – Have you checked out Groupon or Living Social? See if that’s something that you may want to incorporate into your store. It is definitely a possibility. Checking out new ideas to incorporate into your store may work, and it may not. However, how will you know if you don’t give it a try?

4. Referrals – Referrals are great ways to get new customers into your store. So, have you checked out websites like, Yelp, Angie’s list or incorporating reviews into your website or social media page? Think about having your regular customers offering their reviews and including them in your social media strategy to bring in new customers.

5. Going Mobile – A lot of websites are offering mobile versions of their page so customers can better access it on their phone. Have you considered this? Are you customers the demographic that are using their phone for almost everything?

6. Established Business – Have you established your business through all mobile devices and through different social media platforms? Do your customers know that they can count on your website to be socially available for them?

7. Experience – Have you created a wonderful experience for them through your social media platforms? Do you interact and give them what they need? Continue reading “Marketing Tip Of The Week – Social Media Strategy” »

Marketing Tip of the Week – Show That You Care

by Leave a Comment

The most important aspect in your store is your customers. Of course, there are more than just one element for your store to succeed. These elements should be joined to make your store stand out, however, still focus on your customers. Your focus should be focusing on your customers and satisfying them. This week’s marketing tip will focus on how to show your customers that you care. It’s important for them to know this and receive that feeling from your store.

It’s important that you let people see that you care about quality and excellence. They want to understand and feel confident that if they visit or buy from your store, they’ll receive exactly what you promise them. They never want to doubt you and have full confidence they’ll receive exact quality from you. However, how can you show this to them? There are many ways that you can and they’ll get the point. Here are a few tips that will show your customers that you care.

Social Media – Social media is a great platform to show your customers that you do care. Show this in different posts and make this a part of your on-line help center. Some companies use Twitter to let their customers contact them if they have any problems, therefore, others can see if they have the same problem and you can respond in a timely manner. This lets your customers see that you do care and actually do respond.

You can also share customer’s quotes and testimonials. This show the quality of work you produce to these satisfied customer. It’s nice for a potential consumer to get on your website and read great things about you. It gives them more confidence in shopping with you.

Congratulate employees, business partners and affiliates on your social media platform. This shows you care about others, not just your store. Even if it’s not related about your store, but you’re proud of someone’s achievement, it’s a great way to show that you care.

Also, don’t forget to talk about what’s going on in your company and how you want to improve it. Even ask for feedback from consumers. It shows that they matter and Continue reading “Marketing Tip of the Week – Show That You Care” »

Marketing Tip of the Week – Mobile Marketing

by Leave a Comment

Yes, we live in a technology savvy world now. Almost everyone uses a mobile device and can access the internet from it. So, what are you doing to keep up with these fast paced times? Are you marketing to your customers in every form that you know how to use? Well, what about mobile marketing? Are you developing your company around that? It’s a great way to reach your customers on the go. So, this week’s marketing tip will focus on tips for mobile marketing.

Website –Make sure your website is viewable through a mobile device. Consumers enjoy checking out websites from their phone now, therefore, you must make sure it is viewable from a phone since it’s a lot smaller than a computer. Even better is developing a mobile website from your main website. This makes it truly better for a mobile device.

Check In – There are a few apps out there that are mobile based that provide check in services. Which means, consumers can check in at your place and people can see. It’s a great way to spread your name and you can even give deals to your customers for “checking-in” at your business.

Facebook Places – Don’t forget to claim your place on Facebook. This social media site also uses check ins, therefore, when someone checks in at a location nearby, it’ll show business around that place, including yours. It will feature your name, photo and any deal you may have going on through Facebook.

Texting – Of course, this is completely optional for your customers. However, texting is a major part of our society. Therefore, have your customers sign up to your customer database and give them the option to receive text messages. That way, they can keep up-to-date on all your latest store promotions. Give them a little incentive to by sending out special texts just for them.

Twitter – Use Twitter to keep up with your customers. Twitter lets you follow what is trending or follow a specific topic. You can keep up-to-date on if anyone has mentioned you on Twitter and follow their hashtags. This is a great way to see if your name is mentioned or what’s trending. Truly beneficial for your store.

Advertising –Yes, you have a website, business cards, billboards, blogs and maybe a few articles written about your company. So, don’t forget to Continue reading “Marketing Tip of the Week – Mobile Marketing” »

Marketing Tip of the Week – Marketing Ideas for Facebook

by Leave a Comment

Today, social media is a big part of our marketing plans. When creating a plan, you now include social media in it. Consumers are researching and finding out information through these pages. Therefore, this now needs to be a part of your plan to get the word out to potential customers. Incorporating this into our marketing strategy is extremely important. So, this week’s marketing tip will focus on unique marketing ideas for your Facebook page that you may not have thought about.

Tagging – Photo tagging is a big part of Facebook, which means another great marketing tip to incorporate into your store. First, take pictures of your products and your products being used by your customers. Next, ask them if they would mind if you tagged them in these pictures on their Facebook page. Most of them won’t and will want to show their friends that they made your store’s page. Also, you can even create a contest for your store. Have your customers take pictures of them using one of their products from your store and the most creative one wins a store discount. This is a great way to get new customers to your page.

Photo Comments –Don’t forget to comment on photos. Comment on your own pictures and provide a caption. Try and make them catchy and not too long, otherwise, you’ll lose consumer’s interest. You can even place links, which maybe a good place for back links.

Photo Stories – You must get a little creative with this one, however, your customers will absolutely love this and want to share it with their friends. When taking photos, think of a way that you can tell a story. Next, upload them in order and let the photo captions tell the story. Tell a story of a customer using a specific product or showcase what it can do. Customers will love seeing what you come up with next and want to pass it along to everyone they know.

Showcase Your Page –If you have a Facebook page, let everyone know it. Place your link on your homepage, business cards, promotional items, receipts and anything that has your business name on it. Since consumers are on Facebook at least once a day, if not more, they’ll be reminded to Continue reading “Marketing Tip of the Week – Marketing Ideas for Facebook” »

Marketing Tip of the Week – Facebook Marketing

by Leave a Comment

Who isn’t working with social media today? Almost no one. You’ll find that a variety of your customers and potential customers are networking with a social media page. Therefore, you should too. Interact with your customers and let them know who you are through your social media page. Are you wanting to learn more about how you can market through your Facebook page? If yes, this marketing tip of the week is for you. This week’s marketing tip will focus on Facebook marketing and how you can incorporate it into your store.

Like – Whenever you create a Facebook page, it comes with a “like button”. In order for customers and potential customers to have interaction and be involved with your page, they must first like it.

They can still see what your company is all about, however, if they want to take part with your page, they must like it. When you first set up your page, create a welcome page that customers will land on. Make sure the page shows what your company is about and entice them to come in for more. Once they like it, they’ll be able to enter the great contests and get access to coupons.

Entice Customers –How do you attract customers and get them to stay? Well, you make it visually appealing and well worth their stay. First, make sure your page displays the important information about your shop. Second, post interesting things on your page. Post about new products that you have coming in or just got in. Don’t forget to let customers know when you have a sale or promotion going on in your store as well.

Contests – Who doesn’t enjoy a good contest now and then? Everyone does. A contest lets your customers have interaction with you and your store. So, what type of contests will you hold? A photo or video contest! There are lots of ideas and ways for a photo/video contest. If you carry Continue reading “Marketing Tip of the Week – Facebook Marketing” »

Marketing Tip Of The Week – Tweet Better!

by Leave a Comment

There are many forms of social medial platforms out there. Are you using them properly? Are you conveying the right message to your consumers and potential customers? This is extremely important when communicating to your customers through these social media platforms. Today, FGmarket’s marketing tip of the week will focus on Twitter. Are you tweeting properly and showcasing your company off right?

Page Personality – Whenever a potential customer lands on your Twitter page, does it show what you’re all about? There is a background on your profile page. Is it generic or does it fit you? Make sure that your page stands out, represents your company and showcases what you’re all about. The customer should get a sense of what your company stands for.

Be Smart – Along with all the other responsibilities that your store has, do you really want to add one more thing to it? Yes! You can reach a variety of potential customers out there that you couldn’t anywhere else. However, it doesn’t have to be time-consuming. There are multiple apps out there that you can use to set timed tweets. Set them ahead of time so you don’t have to worry about finding time to get on your computer.

Quality – With Twitter, you’ll find that you are only giving a certain amount of characters to use. Therefore, you must focus on the quality of your tweets. This may be tough for some, but in time you’ll get better and better at it. Write out what you want to say, then sit back and see how you can shorten the message, but still make it informative and witty.

So, if you haven’t explored the world of Twitter, you should! It’s a must for your business and a great way to reach potential clients. You can also Continue reading “Marketing Tip Of The Week – Tweet Better!” »

Marketing Tip Of The Week: Social Media Tips

by Leave a Comment

This weeks marketing tip of the week will focus on social media tips. Everyone probably already knows about social media, but lets try out some new tactics for the fast approaching year of 2011. Social media is one of the best ways to get your customers involved and to get them coming into your store. It keeps customers up-to-date on YOUR store.

First off, do you have a social media account that connects to your clientele? If not, get one…NOW! Are you using it? Have you monitored to what works better with your customers and what doesn’t? Don’t fret, start the new year off right by using these great tactics to help get customers into your store and increase those sale numbers! To get you started, here are are 4 marketing tips to set you in the right direction.

What Works, What Doesn’t?
Marketing Tip Of The Week

There’s a variety of different social media platforms that you can use to reach your customers through. During the brand new year, test the ones that work best for YOUR store. Which one do you have the most interaction with? Does this platform seem to have more of my customers on it? Just keep asking yourself these questions and jot them down to keep track of them. Make a chart or a poster board. Create something that you can look at visually and understand what is working and what is not.

After you’ve monitored that, decide which words work best with your customers. Again, you can monitor this with clickthroughs or monitor how your customers react. Change it up, which can be a simple changing of the words “Come in” to “Check out”. Another way to see which works best is to ask your customers. They’re your number one source for information. Ask them what they like best. This year your main goal through social media should be to determine what works and what doesn’t.

Provide Worthy Content

A content without any value or meaning is useless. Why post it on social media? Wouldn’t that be extremely pointless? Make sure what you’re posting through social media has meaning. Like new and exciting products you’ve just got in, pictures of your products or sales and promotions. That’s one of the best ways to get your customers into the store. Keeping them updated on new products will excite them.

A customer might see a bracelet they absolutely love and will come in the next day just to buy it. Go beyond the normal “Hi, hope everyone is doing well. We’ve got new products in” and keep them excited with pictures and details on what new wholesale products you have just received.

Promote, Promote, Promote!

Promotions within your store are great advertisements. Plus, a great marketing strategy. Customers will see your exciting promotion and will have to come in! Promote coupons or a buy one get one deal that you have going on. Just something that will get them into the store. Another bonus, make it fun for them. Possibly, the first customer that comes through the doors with this coupon gets 50% off and the rest get 20% off. It’ll keep customers interested and paying even more attention to you.

Ask!

A simple, “Hey, what brought you in today. Did you see that post on our Facebook page?”, is a great question to ask your customers. First, you find out if that post worked. Second,  if they didn’t; you can introduce them to your page. Ask the most important people in your store what works best for them and what draws them in. This is the key tip when monitoring your social media platforms. Your most important customers Continue reading “Marketing Tip Of The Week: Social Media Tips” »

Marketing Tip of the Day

by Leave a Comment

Share


Last week’s marketing tip focused on building relationships with your customers through the use of social media. This tool allows you to connect with hundreds and thousands of your current and potential customers. I also stressed the importance of identifying your customer’s needs and anticipating the future. Other than surveys, how can you receive feedback from your customers while also nurturing that relationship? Below are a few key points about using Facebook.

  • You can learn more about your customers, as well as their likes/dislikes, by participating in discussions on Facebook, reading their posts, notes, and giving your feedback. By showing an interest in your customer, you are showing you care about them!
  • Provide your customers insight into who you really are by posting your own comments, discussions, thoughts, etc. By being active on Facebook, you have figured out a way to directly reach your customer and how to cultivate that relationship.
  • Allow your customers who follow you on Facebook to participate in contests, give-a-way’s, etc or give them previews of upcoming products. These type of strategies will keep your business fresh in their minds and will also ideally improve your reputation with the clients

By learning more about your customers, you will be better equipped to anticipate their future needs. By building these relationships with your customers, you will be building a personal connection that will bring their business back to your company and creating value in your products.

Marketing is kind of like a balancing act, while it is essential to maintain and enhance the relationships you have with existing customers, you cannot ignore the world full of potential clients! Online marketing is a great way to spread the word about your company in a means that is efficient with your budget. However, in order to expand your business you cannot rely solely on online marketing and social media platforms. Every business is going to have various marketing needs; you should analyze your company, what products/services you offer, and your existing/potential customers. Plan a marketing campaign around those factors in order to gain the most exposure and potential leads.

Next week, we are going to refer back to the basics with a 4-step guide to evaluate your companies “marketing mix.”

As always, let me know what you think! Until next week… check out the various awesome vendors of FG Market at https://www.fgmarket.com

Danial

Was this tip helpful? Read Last Week’s Tip of the Day!