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Marketing Tip of the Week – Getting & Keeping Customers

November 9, 2012 by Kelly Curtis Leave a Comment

Customers are truly the key to your store. You constantly look for ways on how you can get new consumers into your store and innovative ways in order to keep them coming back. This week’s marketing tip will focus on getting and keeping customers. If you can follow these tips, you’ll have great lifetime customers.

Getting to know you – Market to them. Selling is not marketing, so don’t get those confused. Let consumers know how you can help them and how they can benefit from you. What can they gain from you and how can you be of value to them? Consumers what to know what they are getting and expect to get big bang for their buck, like some say. How can you market correctly? Create newsletters, talks to groups, net work, write articles and blog are all great ways to be heard and let potential consumers get to know you.

Let them know you exist and market your value, not your selling proposition. You can network online and offline.

Get them to like you – Once they know you and your company. The next step is getting them to like you. Consumers have plenty of options at their disposal. In order to get them to like you, you must do your job properly, follow-up and always go above and beyond with your customer service. Keep in contact with them and start to build that special relationship. Touch base with them, be relatable and keep showing them your value to them.

Build trust – With any relationship, there is trust. Start building it with your customers. Do what you say you’ll do. Be responsive to your clients, don’t overpromise, meet Continue reading “Marketing Tip of the Week – Getting & Keeping Customers” »

Move Your Customers to Take Action

October 16, 2012 by Kelly Curtis Leave a Comment

Your customers can visit your store all they want and see what you have to say through your advertisements and social media. That means nothing if they don’t take action. How can you engage your customers in the right way to make them take action? FGmarket focuses on how you can use the right words and engage them in the right way to make them take action.

Use Your Words – Some words can turn people away while others can engage consumers. Do a little research online and see what words work and what words don’t. You will find numerous lists online that will help you phrase your advertisements and even social media posts in an engaging way.

Understand Your Target Market – Another important factor in helping your customers take action is understanding them. If you understand them, you’ll know what will make them want to take action.

Let Them See Results – Having the right content helps. However, it’s not effective if consumers don’t see the benefit of it. Whether you are actually offering them advice or telling them about a great product, they want to know that it will work and they will see benefits. You will become a trusted source among consumers.

Learn From Competitors – This doesn’t mean copy from your competitors. You can learn from their mistakes and play off some of their ideas and make yours better and customized towards your store. If your competitors are engaging their customers the right way, learn from them.

It’s important that your customers actually take action. This can be from engaging with you through social media, in the store and actually making purchases. You can learn so much from your customers, and of course increase those profits. Get your customers to take action.

Be All-Natural with Mixture
Are you looking for great personal care products that are all natural, yet still smell amazing? It’s important to find wonderful products that your customers will love, as well as being beneficial for them. Read More About Mixture

Zenissimo, Ltd. – A Functional Piece of Art
Are you looking for great housewares for your store? Housewares come in all shapes, sizes and forms. However, dinnerware is always a hit within any store. Whether its consumers wanting to update their look or create a bridal registry, dinnerware is always at the top of the list for both. Read More About Zenissimo, Ltd.

Bring Style into Your Home with Ellie Pots Inc.
Are you looking for unique products that your customers can place in their homes? Beautiful home accents are a must for your store. Home accents create style and help tell your customers’ style story. Read More About Ellie Pots Inc.

Sonia Simone via Copyblogger – To make content work, you need to understand your marketing and business goals. Then you can create content that serves those goals, instead of just giving your audience something to pass the time.

Your blog posts, email marketing, special reports, podcasts, advertising … all of it needs to fit into a larger picture.

Now if you blog purely for creative self expression, go ahead and write as the spirit moves you.

But if you’re using content to market a business, you need a strategic framework so you can get the most out of your time and hard work.

Receive Gourmet Peanuts from Belmont Peanuts of Southampton Inc. What’s the best way to your customers’ hearts? Of course, through their stomach. Serve up delicious, gourmet candies and food for your customers. Read More About Belmont Peanuts of Southampton Inc.	Keep Cool with Floraline Display Products Every story needs great products for their store to be efficient. This goes for great products in general that your customers buy, but also items that make your store function. Read More About Floraline Display Products
Pair Your Gifts with Stockwell Greetings You feature great gifts in your store. What else do you need? Of course, greeting cards are the ideal pairing with any gift.Read More About Stockwell Greetings	Find All Your Balloons for Your Store and More from Brand the World If you’re a florist, do you have the right accessories for your store? It’s important that you offer the right enclosure cards, gourmet candies, vases, stuffed plush and definitely balloons.Read More About Brand the World
Light it Up with Future Designs by Lahijani Lighting is an essential part of any store and home. Lighting is truly functional, yet it’s also great to create a sense of style in the home. Read More About Future Designs by Lahijani	Create a Beautiful Landscape with Moss Acres Are you a nursery looking for some great products to feature in your store? Of course, you have great flowers, accessories and all the supplies they may need to create a beautiful landscape.Read More About Moss Acres

Increase Facebook Engagement
Social media is a key element to any business. It lets you interact with your customers and reach out to them. Your customers will actually feel like they are apart of your business and will love giving them input and interacting with you. Read More About Increasing Facebook Engagement

Stock Your Store with Gourmet Food
Gourmet food is a must for your store. Why? It’s delicious and has many purposes. Your customers will want to stock their pantries with your delicious food. However, they also will want to purchase it for great gifts. Read More About Gourmet Food

Marketing Tip Of The Week – Beating Your Competition

May 4, 2012 by Kelly Curtis Leave a Comment

Your store has many aspects to it. There are different strategies you use, you focus on your customers, there are products and of course, you have competitors. Dealing with your competitors and analyzing them is an essential part of your business strategy. You ask yourself, how can I be better and make my store stand out. So, this week’s marketing tip from FGmarket will be a few tips and ideas on how you can beat the competition.

Customer service is everything. Of course, the economy right now is still a main focus and how it’s still struggling a bit. If you are feeling the hit from the economy, customer service is everything in your business. It’s truly important that you are attentive to your customers’ every needs. Ask them what they would like to see more of in your store, be polite and always greet them with a smile. Customer service is definitely what makes them a loyal customer.

Learning from mistakes. Not everyday is perfect. You also can’t control your employees. Every once in a while you may get a bad seed. Plus, you may not know how to handle situations or even your customers may come and tell you about a bad experience that they had elsewhere. Take note of all of these situations and write them down. Think about how you should handle each one and place these scenarios in a handbook that you may refer if the problem arises again.

Doing business with your store should be easy. Customers should enjoy going to your store. They not only want to come to your store for the wonderful products you carry, but also because business is handled with such ease at your store. They expect friendly and skillful customer service that they know they can trust. Always keep this in mind. Your customers wants their trip to your store to be a smooth one.

Happy employees creates happy customers.Treat your employees with care. Make sure you train them, keep them up-to-date on all the latest news in your store and constantly train them on new and improved technology and strategies. If your customers know what’s expected of them and how to handle certain situations, they know how to handle the customers in a proper way.

If you’re wanting to rise above your competitors, it’s not all about the products you feature in your store, it’s mainly on how you handle your Continue reading “Marketing Tip Of The Week – Beating Your Competition” »

Marketing Tip Of The Week – Interactive Marketing

April 13, 2012 by Kelly Curtis Leave a Comment

When it comes to marketing, there are many forms of it. There are various ways to market your store to consumers. You can reach customers through a variety of ways that are all effective for different types of consumers. However, you don’t stick to just one. You combine all types of different marketing tactics to market your store. So, this week’s marketing tip will focus on how you can integrate interactive marketing into your store.

What is interactive marketing? This form of marketing is a type of marketing where the emphasis is on dialogue between people rather than the traditional model. It is more of a personal focus that is all about the customer’s needs. It aims at fulfilling their needs. This is truly an important form of marketing. You want to build a great personal relationship with your customers, this keeps them coming back to your store and they build trust in you.

How do you use interactive marketing? There are several ways that you can incorporate interactive marketing into your strategy. The first way to establish a good interactive marketing base is with customer engagement. You engage with your customers and build up their trust up trust in order to deliver a service that always meets their needs. If a customer trusts you and know that they will always receive exquisite customer service, great products and you will always meet their needs, they definitely have the potential to become lifetime customers.

Your customers are key to your business, therefore, always go the extra mile in meeting their needs. They come to your store expecting to receive wonderful customer service and find the products that they need. So, make sure you always meet their expectations and go 110% out of your way to serve them. This will truly benefit you in the end. It’s all about the personal service they receive. Consumers like to feel important in your store, so treat them that way.

Of course, this seems like basic knowledge for any store owner. However, it needs to be planned out with you and your employees. Research what your Continue reading “Marketing Tip Of The Week – Interactive Marketing” »

Marketing Tip Of The Week – Communication

March 16, 2012 by Kelly Curtis Leave a Comment

Whenever it comes to owning a shop, you have a million tasks that you must complete. However, you have employees that you can delegate to, which helps you complete everything and succeed. When it comes to delegating tasks and even dealing with your customers, communication is such a key aspect. You want to make sure you get the right message across and that you are clear and concise. So, this week’s marketing tip will focus on communication.

Meetings – These are great to get everyone on board. It’s great to hold for all your employees so they understand what’s going on in the store and are completely aware. This is great when you are offering in store promotions or are changing store policy. However, you can also hold “meetings” for customers, like in store demos for new products. Again, great for getting customers into your store and letting them know what you offer.

Weekly Posts – This applies for both employees and customers, however, in separate forms. For your employees, send out a weekly email or post a note on the company’s bulletin board that lets your employees know exactly what is going on in the store. Tell them about upcoming events, sales, meetings or just tell them what a great job they are doing in the store. This lets them feel like they are apart of your store and know what’s going on. For your customers, send them emails or make posts on your social media page about the specials and promos you have going on in your store, as well as new products. This lets them be in the know and helps get them into your store.

One-On-One Interaction – Again, this applies for your customers and employees, just in different ways. Pull employees aside and have a one-on-one review with them. It doesn’t have to be a big deal, you can praise them on their work efforts or critique them to help them become a better salesman. One-on-one interaction with your customers is just interacting with them on a personal level. Make sure they are finding what they need and are satisfied with your store, customer service and the products they purchase. It builds up a great relationship with both your employees and customers.

Special Events – Don’t forget to praise your employees and customers. This definitely builds up morale and relationships. Plan a special dinner or luncheon for your employees to show them that you care or even plan an awards banquet for them. For your customers, plan special demos or open houses with appetizers and desserts so they can take a look around at what new products you have in your store. This is great for the spring or summer Continue reading “Marketing Tip Of The Week – Communication” »

Marketing Tip Of The Week – Communication

February 10, 2012 by Kelly Curtis Leave a Comment

When it comes to marketing, running a business and interacting with your customers all have communication in common. Communication is an important part of your everyday life and getting across your message. It is extremely important in everything you do. So, are you being effective and getting across the message that you are wanting your customers to get? This week’s marketing tip from FGmarket focuses on a few tips on great communication.

Trust – Establishing a trusting relationship is always the beginning of a beautiful relationship. It’s important that you trust one another and very important that your customers always trust you.

Clear & Concise – When it comes to speaking, make sure everyone understands you. If you speak too low or in a jumbled up mess, consumers won’t want to buy from you. Try practice speaking in the mirror or even try it out on someone you’re close with. You need to feel comfortable when speaking with your customers, which is a great way to earn their trust.

What Are Your Problems? – It’s always important to identify your problems. How will you ever work on your problems and improve if you don’t know your weaknesses? Improving on them will only make you a better communicator with your potential customers.

Tone & Body Language – How you talk and what you do with your body all have an impact on communication. You may sound rude or impatient due to the tone of your voice. Also, you may look like you don’t care if you have your arms crossed. Think of these things when you are communicating with your customers and engage them.

Assumptions – Assumptions get you no where. Never assume anything! Your customers will be aggravated at the fact that you assumed that they wanted to buy something or they thought a certain way about a product. How do you like it when someone assumes something wrong about you?

Business Conversations – There is a different between how you talk with a friend and how you talk with consumers. So, learn how to talk more Continue reading “Marketing Tip Of The Week – Communication” »

Marketing Tip of The Week – Closing Your Sales

December 2, 2011 by Kelly Curtis Leave a Comment

So many times within sales, we get to the end of a sales and then the customer backs away from it. It happens to everyone and there are many reasons on why it happens. However, you can reduce your risk of not being able to close a sale. How? With this week’s marketing tip of course. FGmarket has a few tips that will make closing your sales more successful.

Fear & Rejection – Yes, there is a fear within making sales and there is also rejection. There is a fear of rejection in fact. However, you must let go of that. Yes, everyone will be rejected one time or another. It happens to the best of them. Therefore, let it all go!

Know What To Say – It’s important to practice your sales pitch. If you don’t know what to say, this can lead to fear and rejection. So, being ready helps you get through it. Come up with different scenarios of what can happen during a sales pitch and what the customer can say. Next, come up with the solutions and what to say. Being prepared is always a plus.

Be Confident & Knowledgeable – It’s truly important to know your stuff. You’re supposed to be the expert in your store. Therefore, knowing the ins, outs and specific details on your products or services is a must. Don’t forget to be confident. When you visit a place in search of a product, what’s the first thing you notice about that store owner? You probably notice their confidence. Take a look at what you like when you are interacting with sales from other stores and try to incorporate that into your own technique.

Closing a sale can be a simple task. Be knowledgeable, confident and never fear being rejected. These 3 things will truly help you become better within sales. You can Continue reading “Marketing Tip of The Week – Closing Your Sales” »

Marketing Tip of the Week – Surviving the Economy

November 18, 2011 by Kelly Curtis Leave a Comment

Your store is truly important, it what makes you profit in your life and brings your joy. You will do everything possible to keep it up, especially in a down turned economy. It’s important to be business savvy during a recession and keep profits at an incline or steady pace. However, what can you do differently to achieve this? There are a few tips that you can do differently to make sure you survive the economy. So, this week’s marketing tip will focus on tips on surviving the economy.

Take A Look At Your Business Strategy – One thing you may want to do is take a step back and look at your business strategy. Is it working, up-to-date and reaching your target market? If not, then it may be time to reinvent your business strategy. Look at your strengths and weaknesses in recent years, this could have changed since you first opened up your shop. If this has changed, it’s time to reevaluate your business strategy. You want to showcase your strengths and improve on your weaknesses. Also, do you need new products or different type of services for your target market? Has your target market changed? Evaluating your store as an entirety will help you develop a great strategy that improves your store and better serves your customers.

Customer Input – Ask for your customer’s comments. Contact former customers and even ask new ones on their opinion of your store and what you can do to improve it. They’ll enjoy the fact that you actually asked them their opinion and will feel as if they have a part in your store. You may find things you need to improve on that you hadn’t noticed.

Social Media – Of course, we’ve mention social media many times before. However, it’s truly an effective marketing tool now to reach potential consumers and current customers. Most everyone is on-line, therefore, it’s important to reach them the best way that you can. Social media is a great tool in promoting your business and keeping them in the know of what’s going on in your store.

Form Partnerships – Another way to promote your business is to form partnerships with other local businesses. You can recommend and use a referral system between Continue reading “Marketing Tip of the Week – Surviving the Economy” »

Marketing Tip of the Week – Show That You Care

November 4, 2011 by Kelly Curtis Leave a Comment

The most important aspect in your store is your customers. Of course, there are more than just one element for your store to succeed. These elements should be joined to make your store stand out, however, still focus on your customers. Your focus should be focusing on your customers and satisfying them. This week’s marketing tip will focus on how to show your customers that you care. It’s important for them to know this and receive that feeling from your store.

It’s important that you let people see that you care about quality and excellence. They want to understand and feel confident that if they visit or buy from your store, they’ll receive exactly what you promise them. They never want to doubt you and have full confidence they’ll receive exact quality from you. However, how can you show this to them? There are many ways that you can and they’ll get the point. Here are a few tips that will show your customers that you care.

Social Media – Social media is a great platform to show your customers that you do care. Show this in different posts and make this a part of your on-line help center. Some companies use Twitter to let their customers contact them if they have any problems, therefore, others can see if they have the same problem and you can respond in a timely manner. This lets your customers see that you do care and actually do respond.

You can also share customer’s quotes and testimonials. This show the quality of work you produce to these satisfied customer. It’s nice for a potential consumer to get on your website and read great things about you. It gives them more confidence in shopping with you.

Congratulate employees, business partners and affiliates on your social media platform. This shows you care about others, not just your store. Even if it’s not related about your store, but you’re proud of someone’s achievement, it’s a great way to show that you care.

Also, don’t forget to talk about what’s going on in your company and how you want to improve it. Even ask for feedback from consumers. It shows that they matter and Continue reading “Marketing Tip of the Week – Show That You Care” »

Marketing Tip of the Week – Engage Your Customers

October 21, 2011 by Kelly Curtis Leave a Comment

Why do customers choose one brand over another? Is it better products, customer service or maybe the interaction they receive from that brand? Customers want to feel important, like they have a voice and that they matter to the company. They want to be recognized for choosing your brand over any one else. Yes, they choose you because of the products and customer service, however, they stay local because of the interaction they receive from your store or brand. So, FGmarket’s marketing tip of the week is all about engaging your customers.

Always Respond – Always respond in store, all social media platforms, all the time. Some may tend to shy away if it’s a negative comment, however, that’s how your business can grow and your customers will stay loyal. If one customer has something negative to say, respond. This shows that you care and you can learn from your mistakes. Customers will feel as if they have a voice in your company.

Strike Up A Conversation –It’s important to engage your customers. Don’t sit back and watch, learn from your customers, and starting up a conversation is the best way to learn. They’re the ones that buy from you, so they’re the best ones to ask. This can also establish you as a leader or an authoritative figure in your industry. Start up a conversation on a current event in your store or what they’d like to see in the future from you.

Different Platforms – So, not everyone uses the same social media platforms. Therefore, you should use different ones as well so you can reach all your customers. Don’t settle on one, if you do, you may not be able to reach all your customers. You don’t want that. You want to be accessible to everyone.

Taking Action – Not only do you have to take action, but wouldn’t you like your customers to take action as well? A conversation involves more than just you, so ask your customers to take action too. Ask them to take action to show what they want, let them know it’s important to be heard so you can better suit their needs.

Stand Out – Of course, the first think you have to do to engage consumers is to stand out. Consumers won’t notice you from the crowd, unless you do something unique to Continue reading “Marketing Tip of the Week – Engage Your Customers” »

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