FGmarket has had the pleasure of going to PubCon in Dallas, TX.  PubCon is an annual convention that provides the latest trends and technologies available for businesses to be successful on the world wide web! We want to encourage you to try out these tips and get active in your online communities so that you can be known amongst thousands!

I was given the great opportunity to interact with some of the wiz kids of the Social Media & Search Engine Optimization world while at PubCon, and I have brought back a few tips to help our FGmarket wholesale vendors and online businesses become more successful on the internet!

Top 5 Tips From PubCon Dallas 2010!

1. BE CONSISTENT!

• Have a timeline and stick to it! This may seem obvious to some, but this is crucial in building a following on social media platforms. Be sure to consistently feed information to your followers during major intervals during the day and work week. This gives your supporters something to look forward to, and also something to expect!
• Consistent Content! Be sure to narrow your subject down to your expertise.  You definitely want your followers to know what your going to share! Give tips about your industry, your product, and even your background!  Let your followers know you and trust you, and always stick to what you do best, especially if you are working from an account that promotes your business!
• Share your content on several Social Media platforms! Don’t just be active on one social media platform, be sure that you are interacting on a multiple!  You don’t want to go all out by any means, but pick two or three platforms that work for you.  My best recommendation for local businesses would be Twitter, Facebook and LinkedIn in addition to a daily or weekly blog about your business. These platforms will get your feet wet in the world of social media.

2. CONTENT MATTERS!

• “If your content is bad, it will only look worse on social media platforms.” – Scott Stratten, President of Un-marketing.com. This concept rings true when trying to ‘sell’ your product online. Be sure that your product is worth the trouble, and then get excited about it! One of Scott’s biggest points at PubCon Dallas was to ‘stop marketing, and start engaging.’ Build up your content to make sure it is relevant, and appropriate to your product, and make sure you are providing exciting content that engages your audience and industry!

• Be a trustworthy source of information! Now that you have exciting content, make sure that it is trustworthy! Show your expertise, don’t just tell about it was a topic that Rob Snell, author of Yahoo! Store for DUMMIES, touched on in his presentation.  The key is to be a leader in your industry, and to build a trusting relationship with your clients, let them KNOW you by sharing trustworthy information that is pertinent to your product or trade. Don’t just put content out there just to have something to say, be sure that you are sharing valuable information and links that people would want to know about!
• Share other experts ideas, and give them credit! That’s right, you know you are watching to see what others are doing in your industry! So when you see someone doing a really neat thing, let them know you like it!  This builds rapport amongst your fellow experts, and also shows that while competition is out there, you still know a Continue reading “How To Make Your Business EVEN Better: Social Media Tips” »