Did you know that a man shaves more that 20,000 times in his lifetime and that men’s personal care products are one of the fastest growing markets? FGmarket has great personal care product vendors with outstanding mens care products. The vendors spotlighted in this FGmarket newsletter will set you on the fast track to one of the hottest growing markets.

Walking through a local mall or drug store, you will notice all the specific mens personal care products: fragrances, shaving products, and lotions. Why not incorporate these types of products into your product mix. Remember, it is one of the fastest growing product bases in the U.S. today…don’t you want to share in the billion dollar personal care products commerce?

MENS FRAGRANCES FROM ROMANE FRAGRANCES
Sexy…that is what Romane Fragrances’ exudes. The fragrances are wonderful and appeal to all types of men and their personalities. Since women often buy fragrances for the men in their lives, you’ll find that the names and scents will be pleasing to both women and men. For the revolutionary gentleman, how about the fragrance Anarchy, or a fragrance called Wilderness or Outlaw for the adventurous guy? These fragrances contain a unique mix of natural scents. Romane Fragrance is dedicated to helping retailers develop strategically planned fragrance areas in their stores. Retailers using the Romane fragrance concepts are seeing an increase (33% on average) in sales.

PORTERS LOTION: MEN’S SKIN CARE PRODUCTS
Maybe your shop has more of a nostalgic feel. If so, you must check out Porters Lotion, in business since 1915. This line of men’s skin care products is suited for the more rugged type, but any man will enjoy their products. The original lotion was made to treat the dry skin of workers at a local cement plant. The lotion is still one of the company’s most popular products today. Customers will love the Hired Hand After Shave; a wonderfully refreshing bay-lemongrass splash-it-on-skin toner. Gift sets are popular with customers and Porters’ Bitter Root Mountain collection is a marvelous gift set. It’s the perfect set for men to carry while camping or mountain bike riding. Porters’ line of goods will help you shave out a slice of the billion dollar mens skin care product market.

1600 FOR MEN EXCLUSIVE FINE TOILETRIES
1600 For Men…Perfect for the man of the house. If you are thinking 1600 is that the same address as the White House…yes it is. This personal care product line uses the address numbers and Presidential Seal to sell fine cologne, moisturizing body wash and fabulous personal care product kits for “on the go” men. This line of mens personal care products was created to please the senses on every level. For example, the Power Shave Basket is the perfect gift for those active men who enjoy the luxuries of life. Cool, crisp and masculine defines the unique signature style of 1600 For Men. Your customers will definitely give their seal of approval for these personal care products for men.

GROOMING KIT FOR MEN FROM TULIP BOUTIQUE
Tulip Boutique has 1600 For Men, as mentioned above, and also a line under the name, Grooming Kit For Men. Consumers are drawn to the concept of kits, and as a result personal care kits equate to sales. The Grooming Kit For Men product line takes the indecision out of the shopping equation by grouping proven personal care products into kits. Tulip Boutique also provides personal care products for individual sale. One of the great many personal care products for men is the Classic-Man foot and body powder. The clean fresh scent of this line appeals to most men. Your male customers will appreciate the straightforward appearance…clean and uncomplicated, just the way they enjoy things.

FOR A CLOSER SHAVE ESSENCIA AROMATICS LLC
Essencia Aromatics LLC personal care products philosophy is to craft skin care products using the most beneficial, natural ingredients available. They offer beneficial skin care products with all natural plant-based ingredients, designed especially with men in mind. Essencia has a silky, emollient-rich formula called Lavender Mint Shaving Syrup, which softens the beard for a closer shave.
The Gentleman’s Essentials Collection is another example of personal care products made specifically for men’s skin. From lotion to bar soap, even lip balm, all the essentials of men’s personal care products are contained in this collection. Your customers will indulge in these “essential” luxuries!
Amazingly, men are spending hundreds of dollars on personal care supplies each year. Shaving lotions, moisturizers, body washes and soaps are all million-dollar product lines. Why not add these to your shop? Men’s skin care is proving to be a long-lasting and profitable business. Men’s personal care products are also a continuous use product; which translates into frequent sales, not just occasional. If you are carrying personal products for women, then adding men’s personal products is a natural progression for increasing sales.
Take a moment to look at the personal products vendors in FGmarket’s directory, and you’ll see why personal products are huge sellers. Can’t you just smell the success of selling men’s personal skin care products?

Contributor: Leigh Morrisett