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Prepare For Black Friday Shoppers With These 5 Tips

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Black Friday

Black Friday is the biggest shopping day of the entire year, there’s no doubt about it. It’s the time of the year when customers make mad dashes to their store of choice to get the best deals of the year, and get a head start on their holiday shopping.

If you’re a store owner, then chances are you’re going to be doing some awesome Black Friday deals in your shop. Want to know how to handle this chaotic time of year? We’ve got a few tips to help you out.

Plan and Organize

Make a list, or create a spreadsheet, of all the products you have and which ones you want to discount for Black Friday. Also, include the start and end date for the sale. Plan the sales ahead of time.. This way, you won’t be scrambling at the last minute to give deep discounts, and your staff will know exactly what the rules are for special deals!

Build Suspense Around The Sale

Start promoting your Black Friday deals early, and use every outlet you can think of to inform customers. One of the easiest and cheapest ways to do this is by promoting your deals on all of your social media accounts. You can also create email campaigns promoting the deals, and send them out a month in advance to build suspense around the big day.

Remember Online Shoppers

Sometimes, customers want to spend their shopping day at home without having to brave the long lines at the store. Always remember your online shoppers when doing Black Friday deals. You can also make deals exclusive to online customers only, prompting even more participation in filling up their online shopping cart.

Make Sure Your Customer Service Dept. Is Prepared

Whether you’re selling products only in the store, or online too, the importance of having good customer service cranks the dial up to 11 during Black Friday. Train your staff on how to speak with customers who might be angry, frustrated, or disappointed in something that happened while shopping.

Offer Easy Returns

Not only is this day one of the biggest shopping events of the year, it’s also one of the busiest times for returns. Ensure customers that if they are unsatisfied with the purchase of a product, they can return it with no hassle, and no stress. This will increase people’s interest in buying from your store, because they know they aren’t stuck with an item if something goes wrong.

Black Friday can be a truly stressful time of the year for shop owners, but by following these tips and tricks, you’ll make shopping easier for you and your customers!

6 Websites With Awesome, Beautiful, and Free Stock Photos

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Free Stock Photo Websites

Sometimes, finding the right stock photo for your new blog post, email, website graphic, or magazine is stressful. No, I take that back; it’s downright torture. Like, a plucking each individual hair from your head slowly and meticulously kind of torture.

Because, let’s face it, most stock photos are terrible. They’re boring, cheesy, and outdated. Rather than giving your customers a picture of a smiling, inviting person, you instead give them a photo of a man with crazy psycho eyes staring them down until they’re forced to make a purchase…or else!

You don’t want to do that to your customers (or maybe you do. Heck, I don’t know how you run your business). But, if you don’t want to scare the bejeebus out of your customers, then start using better stock photos! You don’t have to pay an arm and a leg for them either. Check out these awesome free, and mostly attribution/license-free, stock photo websites!

Death to the Stock Photo

Founded by two photographers who were tired of seeing brands, bloggers, and creatives struggle to find good photos that fit their vibe, Death to Stock Photos was formed to fix the problem. Sign up for their newsletter, and get awesome stock photos sent to your inbox on a regular monthly schedule. They also have a $15 premium subscription if you’re looking for total access to their awesome library.

Unsplash

Another company that sends out free stock photos in an email each month, Unsplash also has a beautiful and robust library of free images that can be searched by keywords. They’re all large, high-res images that give your branding more of an “Instagram photo” look.

Pexels

This is a great stock photo site that tells you what kind of creative commons licenses are associated with each photo. You can download photos in different sizes, and they also give you detailed info about each image, right down to the type of camera used in the photo and colors used in the photo. Their newsletter signup sends you 40 exclusive free photos to start, and then bimonthly newsletters with more free stock photos.

PicJumbo

Want to know how your free stock photo will look in different uses? PicJumbo lets you preview — or “Test Drive” — your downloads to give you a good idea of how each photo can be used for your needs.

Gratisography

This is an absolutely beautiful website founded by Ryan McGuire, a photographer who started Gratisography to let people use his original images under creative commons zero (meaning no attribution is required, and pictures can be used for both personal and commercial projects). You can browse pictures by category, but there’s no search option for those looking for a very specific image.

Pixabay

Pixabay’s images are released under a creative commons zero license as well, so no attribution is required for any use. They boast more than 500,000 free photos, vectors and art illustrations, so there’s no shortage photos to browse through.

5 Online Tools That Can Improve Your Visual Marketing Strategy

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In the current culture of quick info, clickbait headlines, and “5-reasons-you-need-to-pay-attention-to-this-thing” lists (see headline), people seem to be caring less and less about spending a lot of time reading long lines of black-on-white text to get the info they need in their daily lives.

That means it’s now more important than ever for companies to have great visual marketing graphics and images to compliment their posts. Whether it’s a blog post, a tweet, a Facebook status, and Instagram post, or a Snapchat, companies MUST focus on the visual side of marketing to stay relevant.

I know how hard it is to find the tools your company needs to make great graphics (especially if you don’t have a fantastic graphic design team to help you out). So check out this list of some awesome online tools that can help you — no matter your skill level — make beautiful graphics for all of your online posts!

Canva

Canva is a beautifully designed, free, and easy-to-use design program founded by social media guru Guy Kawasaki. With Canva, you can create gorgeous graphics using their pre-sized templates, for things like Twitter, blog posts, infographics, and Facebook cover photos. There are hundreds of free images and icons to use as well, but if you want to use some of the premium images, it’s only $1 for each one! It’s one of my favorite tools to use, and makes creating graphics for FGmarket blog posts super easy (just check out that great graphic I made at the top of this post. Whoa).

Pixlr

Pixlr made a name for itself thanks to its handy photo editing app for smartphones and tablets, but did you know they also have a desktop version of their program? Pixlr includes many of the basic tools you can find in photo editing programs like PhotoShop, but it’s completely free. You can crop your photos, adjust the brightness, cut and paste images, and add text, all in one online program.

Unsplash

Unsplash is a stock photo website, but it’s unlike anything you’ve ever used. These aren’t your grandma’s stock photos; every photo from Unsplash is a work of art, taken by professional photographers who want to share their pics with the world ( for free!) You can even sign up for their weekly newsletter to receive 10 new photos every 10 days directly in your email inbox.

Infogr.am

Infogram is a great, free to use tool for making awesome infographics. Nowadays, consumers want to digest heavy data in visual ways, rather than reading through boring spreadsheets. Infographics are a great way to display data, analytics, and more in fun ways. Adding an infographic to a blog post or email is guaranteed to grab the attention of your customers in a big way.

YAY Images

YAY images is another stock photo website that boasts more than 6.5 million photos in its library. Although this is the only tool on this list that isn’t free, the fee to use YAY Images is well worth it. Working as sort of a Netflix for stock photos, the user pays a base monthly fee, and is then able to download a set number of images each month, rather than paying for each individual photo. It’s also a great tool for graphics and web design departments, who may use hundreds of stock photos each month.

Visual marketing can’t be ignored; it’s how people decide whether they’re going to pay attention to what you’re offering. With great visuals, you can make any marketing material stand out and help you to attract even more happy customers!

How To Set Up Your Business Listing On Yelp

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Is your business listed on Yelp? Chances are, yes, you’re already on the popular website that lets anyone leave a review of your business for thousands of other people to see. That’s because anyone can also create a page for your business in order to leave a review, even if they don’t have any ownership of your business. So, even if you’ve never signed up for a Yelp account, even if you’ve never even heard of the website before this article, you might have been getting reviews from customers — both positive and negative — for quite some time.

If this is the case, then the first thing you need to do is make sure you claim that business listing as your own! You want to be able to control your business’s page, to be able to interact with your customers, and the only way to do this is by claiming your Yelp business listing.

By claiming your listing, you’ll also verify certain information that might have been entered incorrectly, by either the Yelp team or the person who listed your business on their site. You’ll also find yourself being discovered more often by search engines, such as Bing, whenever someone searches for your business.

In this article, you’ll find a step-by-step guide to setting up your free Yelp listing, and also how to claim your listing if it already exists. Check out the easy-to-follow steps, and you’ll get discovered by customers in no time!

Setting Up A New Business Listing

Step 1: Search For Your Business

The first thing you’ll need to do is navigate to the Yelp page for business owners, by clicking this link https://biz.yelp.com/. From here, you can search and see if your business is already listed on Yelp. Use the two search boxes to search for your business name and the location it’s near. Make sure you’ve already signed up for a free Yelp account before you start this process.

If no one’s listed your business yet, this screen will show up. To add your business, click the blue link that says “Add your business to Yelp.”

Step 2: Add Your Info

You’ll be brought to a page that lets you add all of the important info for your business, such as your business name, address, phone number, website, etc. It’s important to note that if you don’t want your business’s location to show up on your page, simply take out the street address, and leave the city and state info in the boxes.

Below this, you can add your store hours. Click the dropdown menus to add the hours your business is open on each day. To add a day, click the “add hours” button beside the hours you’re adding. Do this for each day of the week your business is open.

You can also add up to three categories to list your business under. This helps customers find your business more easily when searching for certain keywords. Finally, add your email address underneath the categories box and click “save changes,” so Yelp can send you a confirmation email.

Step 3: Confirm Through Your Email

Go to your email address that you entered to confirm your business.

Simply click the red button that says “confirm email address” to move on to the next step.

This will open a new browser tab, where Yelp lets you know that your business will start showing up in search engines and on their website once their team has reviewed this information. This usually takes up to 48 hours. In the meantime, you can click the blue link that says “View Your Business On Yelp” to edit your business’s page.

Step 4: Customize Your Page

This is your page on Yelp. You can edit information from this page, such as your store hours, phone number, address, view the reviews you’ve received, and even add pictures of your business.

On the left side of your page, you can click on the button that says “edit” underneath the map of your business’s location to edit the main info for your page.

If you want to add pictures of your business or the products you sell, click on the “add photo” button on the right side of your page.

Claiming A Pre-existing Business Listing

If you search for your business, and find that someone has already created a page for it, you can choose to claim this page, by clicking on the red button that says “claim this business.”

If someone has already claimed your business, and you want to take ownership of it, click the blue link that says “already claimed.”

Then, click on the link that says “reclaim it.”

Here, you can create a business owner account for your business, and start the process of claiming your business. The steps follow the same process as setting up a brand new business.

That’s it for claiming your business on Yelp! It’s simple and quick and takes only a few steps to set up your page and start using your Yelp page to attract more customers. With the vital reviews you’ll be getting from customers, you’ll be more connected to them than ever before!

5 Ways To Define Your Target Audience

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When you’re a business owner, identifying who your target audience is can be one of the keys to your success. Known as defining your target audience, this tactic helps you understand what kinds of people, and what products, you need to be focusing on. This also gives you the who, what, when, where, and how of business; letting you know every aspect of your customers wants and needs.

Let’s face it: if you don’t know where your focus is, then how are you supposed to hit the mark? It’s like throwing darts at a board while blindfolded and facing the wrong direction. You’ll spend most of your time throwing darts at the good patrons in the bar, people who might not have any interest in your dart game. They’re just trying to enjoy their drink, man!

If that long-winded and slightly unnecessary metaphor sounds like your business, then check out these helpful tips on how you can begin defining your target audience.

Look at Current Customers

If you want to know how to define your target audience, you first need to look at your current audience. Pay attention to what types of customers shop at your business the most, or what products are used more than others. Are they younger? Older? Low-Income? High-Income? Male? Female? Find out what works, and then capitalize on that.

Check Out Your Competition

It’s always a good tactic to see what your closest market competition is doing right, and what they’re doing wrong. If you want to target the same audience as your competition, then observe what types of people shop at their business. Then, formulate a tactic to get those customers to come over to your business instead.

Figure Out Your Benefits

Every company has employees and products that offer certain benefits that can’t be found anywhere else. Whether that be a graphic designer who’s had past experience designing packaging for successful companies, or a product that offers something that only certain niches will be interested in, you always have benefits that can help you devise targeting tactics.

Get Specific With Defining

Don’t just define your target audience in broad strokes, such as “females” or “young.” Get more specific with that target audience, such as “female college students from low income families, who are interested in organic products.” This will help you target a specific demographic, and build your business around their needs.

Test It Out

Once you’ve defined your target audience, test your plan out on them! Much like the scientific method, after you ask a question, do research, and form a hypothesis, the next step has to be to test it out. You can then take what you learned from your test, analyze it, and discover if it worked, or what you can improve on for the next test.  

Defining your target audience can take time and patience, but once you figure out who these important customers are, you can build your business around catering to their needs!

5 Ways To Use Pinterest For Your Business

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By now, you’ve probably heard of the content sharing and discovering platform called Pinterest. It’s a great social media tool that lets users finds, share, and save content from a wide range of interests, from DIY projects to discovering delicious new recipes. But did you know that it’s also a great tool to integrate into your business’s social media branding strategy? Check out the top five reasons why you should get started using Pinterest for your business.

Create Relevant Boards

When you pin your content, you want it to be easy to find for anyone who stumbles upon your profile page. The best way to help followers find what they’re looking for, place your content into relevant boards. Are you a restaurant? Create boards divided into categories like Appetizers and Desserts to show off your dishes. Pet Supply Store? Divide your boards by different pets or types of products (food, toys, etc.). The more precise you make your boards, the easier you’ll make it for your customers.

Use Great Visuals

The Internet is a tapestry of eye-catching photos, gifs, memes, artwork, design and more. Customers are much more likely to engage in your content if it’s visually appealing. In fact, 40 percent of people will respond better to visual information rather than simple text. Pinterest is a great place to show off your visuals; it’s practically built around that idea! Use vivid visuals with engaging photos or artwork to get your customers’ attentions.

Make Your Pins Inspiring

Pinterest is a place where people go to get inspiration for their next big passion project, or new hobby. So, make sure to make your pins inspiring to your followers! This means pinning fun DIY projects, recipes, inspiring quotes, and great products. People can find inspiration from many different sources, so experiment to see what gets you the most repins and likes.

Engage With Customers

Customers love to know that you appreciate them and are paying attention to what they post on your content. If a customer repins your pin, comments on something you’ve posted, or likes your pin, it’s totally okay to engage with them. It shows your customers that you’re not just a faceless zombie; you care about what they have to say, too!

Share Influencers Content

Do you know your influencers? You should! These are the people or businesses that work in the same market as you. It’s a great idea to share your influencers content on your own page, or like their content — especially when you first start out. This helps you build a relationship with your influencers, that could ultimately benefit you in the long run.

5 Ways To Stand Out In A Competitive Market

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With an increasingly saturated market taking up consumers’ minds every day, it’s becoming more and more difficult to stand out from the competition. For every Starbucks, there are 10 other coffee shops that boast the same flavors, the same atmosphere, the same free in-store Wi-Fi, at the same — or close to the same — price point.

So, how can your business hope to stand out in this increasingly competitive, increasingly overfilled market? Check out some of these tips and you’ll be doing better than a majority of the businesses already out there.

Pay Attention To Your Competition 

To find the best strategies for what’s working and what’s not working in business, you need not look further than your own competition. What are other businesses doing that’s working or not working? How can you learn from their shortcomings, or improve on what they’re doing right? If you’re not trying to stand out from your competition, then people are going to go to them for what they need, rather than your business.

Get To Know Your Customers

How are you supposed to cater to the needs of your customers if you never interact with them? Try talking to your customers, and seeing what they want from your business. This could be through online surveys, social media, or the good ol’ fashioned “let’s get coffee and talk” meetings.

Expand Your Network

How many times have you heard the word “networking” and rolled your eyes in a dismissive manner? As overused and cringe-inducing as that word has become, it’s still an important one. The more successful people you know, the more successful your business is likely to become. So, expand your contact book, and you’ll be getting new opportunities to expand your business in no time.

Have A Good Social Presence

Social media is everywhere these days. Literally, everywhere. By this point, you should already have a couple of social profiles set up to help you connect with your customers. The best way to use these accounts — besides promoting your business and answering customer’s questions — is by having FUN with your accounts. Customers don’t care too much about seeing info presented to them in a stiff, robotic manner; they want to be entertained, as well. Use fun pictures, share some funny gifs, and show your customers that you’re much more than just a business.

Be Yourself

Above all, just try to be yourself, man! People are generally distrustful of business owners when they see them as stark, tense, serious figures. They’ll see through your facade, and accuse you of being fake and unapproachable. Relax, and interact with your customers on a real level, like any normal human being having a conversation with another human being would act. They’re more likely to trust you and be repeat customers if they feel like they can approach you and your business.

11 Business Travel Hacks To Make Your Trip Easier

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Traveling for business trips can be a beast with many stress-inducing, grueling, scary heads. Solve one problem, and you’re still facing hundreds more, that are waiting to ruin your trip and cause more stress than your dwindling sanity can take.

It doesn’t have to be this way though! If you travel a lot for business — whether it be for conferences, summits, client meetings, etc. — these 11 travel hacks will keep your trip stress-free, and pleasant!

Roll Up Your Clothes – In any travel situation, saving as much space as possible is a must. Rather than folding your clothes like a retail store, roll them up to make small clothes logs. This saves a ton of space in your suitcase, plus it’ll keep them from getting wrinkled in transit.

Travel Size Toiletries – When you’re trying to save space, it doesn’t make sense to bring your entire bottle of shampoo, lotion, or body wash with you. Make a pre-packed bag of travel size bottles to grab and go!

Bring An Extra Charger – One of the worst things in the world is having low battery on your phone or tablet, losing your charger, and being forced to shell out $20+ for a new one. Bring a travel only charger — or an external battery charger — just in case you find yourself in a tight spot with low or no battery.

Use Airport Time Wisely – Layovers suuuucccck; but they don’t have to be complete time wasters. Use a long layover to answer some important emails, take care of some last minute tasks, or schedule some future meetings for when you get back from your trip.

Beat Jet Lag – Jet lag from international travel can really kill your entire trip, especially if you spend the whole time trying to recover from it. If you arrive in the morning at your destination, try to avoid sleeping immediately, and go to sleep sometime in the evening. If you arrive at night, go to sleep as soon as you can.

Book Hotels With Free Breakfast – Who doesn’t love free food? When you’re booking a hotel for the week, try to find one that offers complimentary breakfast. It’ll save you time and money in the morning (just try to avoid the eggs).

Get A Corporate Card With Great Benefits – Unlike Whose Line Is It Anyway?, where the points don’t matter, the points you get while traveling really do matter! Getting a good corporate card that offers great benefits and points opportunities will pay off in the long run, and you’ll love the money you save with one!

Pack A Snack – Airport food is expensive, so try to pack your own snacks on your carry on bag. If you’re looking for something a little stronger than a complimentary soda, you can also BYOB on your trip, as long as the liquid meets the TSA size requirements.

Download Some Travel Entertainment – Are you behind on Game of Thrones and The Big Bang Theory, or want to check out that new documentary Blackfish? Download some entertainment to your computer or tablet! It’ll be perfect for long plane rides or layovers.

Pack An Extra Bag – Accidents happen, and losing your entire bag of luggage at the airport on your first day of a trip can be a real bummer. That’s why packing an extra bag of essentials — such as extra toiletries or clothes — can really help out when unforeseen events occur.

Great Travel Apps – There’s an app for everything these days, and travelling is no exception. Great trip planning apps, like TripIt, making planning easier, and others — like Google Translate and Duolingo — can help make international travel less of a culture shock.

Tips On How To Make The Most Of Your Business’s Facebook Page

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So, you’ve started a brand new business, and you’re looking to get connected with your customers through the Internet and social media. With all the social platforms out there to choose from, it can feel a bit overwhelming. Should you use Twitter? Instagram? Pinterest? Facebook?

The answer to this question all depends on what you feel most comfortable with, based on how familiar you are with each platform. But by and large, the most common, and most used social platform out there, is Facebook. With more than 1 billion monthly active users, Facebook is the largest social platform available, and chances are, your customers are one of those billions of users.

Knowing these facts, the reason to join Facebook becomes obvious. If you want to connect with your customers, Facebook is the way to go! Check out these tips on how to setup a Facebook page for your business, and how to manage it to get your customers involved!

Setting Up Your Page

Setting up your business page on Facebook is super simple, thanks to Facebook’s easy to use controls. Assuming you already have a personal Facebook account, the first thing you’ll need to do is login to your account. Then, click on the options dropdown menu on the top right side of the blue heading. Look down the list until you see “create page,” and then click on that option.

From here, Facebook will guide you through the easy to follow steps for creating a Facebook page for your business. They’ll ask you questions such as the industry your page is for, what type of info you’d like to include on it, how to share your page and get more followers, plus a ton of more helpful information. Click here if you want to go ahead and get the process started for creating your own page.

How Can You Use Your Business Page?

Your Facebook page will work as your personal, online connection to your customers. That means, your customers will be able to send you personal messages, write on your Facebook wall, leave reviews of your business, and ask for help when they encounter a problem.

It’s also a great tool for helping your business get discovered. Besides searching for your website, people will also look to see if you have a Facebook page. With a Facebook business page setup, customers will have no problem finding, and liking your page to stay up with all your announcements and exciting content.

Facebook also makes it easy for you to check your page analytics right inside your business page. Facebook calls these analytics “insights.” In the same way that you’d check Google Analytics reports for your website traffic, you can check your Facebook page’s traffic to see how well your marketing strategies are working. It’s a good measurement to test how interested people are in your business, and the products you might be selling.

To put it plainly, if you aren’t utilizing a Facebook page for your business, you’re wasting valuable, and absolutely free, marketing opportunities.

Managing Your Page

Now that you know the how and why of setting up your Facebook page, here’s what you need to do to maintain it.

Make sure you’re authentic with your customers, and share articles, products, and stories that you genuinely care about. They’ll know if you’re just sharing to stay active. Connect with your customers by posting things that they care about, too.

Respond quickly to messages and inquiries from your customers. Whether it’s a personal Facebook message, or a complaint posted on your Wall, responding quickly is usually the best option. If someone is publicly ridiculing your company on your Facebook page, make sure you respond quickly and respectfully to their complaints. This shows you have faith in your business, and know how to cater to customers’ needs.

Checking your analytics also helps, because it gives you an idea of what’s working, and what’s failing to get grab your customers’ attentions. Once you find out what types of posts are getting the most activity (including likes, shares, clicks and comments), you can figure out how to replicate these types of posts. It’s all about keeping your content consistent.

Facebook has made great efforts to establish itself as one of the premier social media platforms for helping businesses. With these tips, you’ll be getting great traffic and user interaction in no time! For more info, check out Facebook’s tips on managing your business page.

How Your Brand’s Colors Affect The Way Customers See You

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Many of the most popular brands around the world can be easily identified by one defining characteristic: color.

Color brings about strong feeling and emotion, just by the shade or hue that is used, and a lot of the biggest brands know this fact. Studies have even been conducted on colors, that show they convey different emotions.

Check out some of these most commonly used colors, and examples of the businesses that use them in their branding.

Red:

Meaning — Passion, energy, power

Who uses it — Huge businesses that have been around for ages — such as Coca Cola, The Virgin Group, and Nintendo — use red to establish their dominance at the top of their markets. But by using red, they also show their customers that they have great passion in what they do.

Orange:

Meaning — fun, youthful, optimistic, comfortable

Who uses it: One of the biggest children’s entertainment brands in the world is the Nickelodeon network. Using orange makes them instantly recognizable to kids as the place to watch their favorite cartoons and fun TV shows.

Yellow:

Meaning — Friendliness,  happiness

Who uses it: When thinking about brands that use yellow in their branding, one of the first things that come to mind is McDonald’s. Their golden arches, which can also be interpreted as a friendly and inviting smile, has been a place for people to experience a friendly environment for years. It’s no wonder they call their kids meals Happy Meals.

Green:

Meaning — youthfulness, nature, growth

Who uses it: Brands that want to attract the younger crowd — one that’s looking for natural, organic, environmentally conscious companies — usually incorporate green into their branding. Starbucks, Whole Foods and Fresh Market use green to show their commitment to freshness, while brands like John Deere use it to invoke a feeling of growth and nature.

Blue:

Meaning — calmness, logic, trust, communication

Who uses it: Many of the most popular social media sites — such as Facebook, Twitter and LinkedIn — use blue as a way to invoke trust and communication in user’s minds. While many tech companies — like Intel, Dell, and Skype — use it to show off their logical, progressive company goals.

Purple:

Meaning — luxurious, royalty, leadership

Who uses it: Lots of candy companies, such as Cadbury and Wonka, use purple to entice people to divulge in their decadent products. Others, like FedEx and Yahoo, use it to convince customers of their leadership abilities.

Pink:

Meaning — feminine, loving, nurturing

Who uses it: Pink is often used in branding when trying to appeal to female customers, such as in Cosmopolitan, Victoria’s Secret and Barbie, but it can also be used to showcase a brand’s loving and nurturing nature. Charities, like Susan G. Komen, use pink for their Breast Cancer Awareness month activities, which definitely invokes a loving feeling to those affected by cancer.

Colors can be much more than simple cosmetic choices; they can also give customers a subliminal idea about your company, before they even walk into your store. Think carefully about colors before branding your business!