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Marketing Tip of the Week – Rev Up Those Holiday Sales

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Now is the time to increase your sales for the holidays! Consumers are out there looking for the latest and greatest products to give as gifts. Are you ready for this holiday season? Now until January 1st, you need to have your holiday marketing campaign in place. Remember, buyers are ready to make purchases. In order to prepare you for the season, FGmarket’s marketing tip focuses on how you can rev up your holiday sales.

marketing tip
marketing tip
Something for every budget – Develop gift ideas that fits everyone’s budget! Set up various tables in your store with $5 – $10 gift items on it and maybe another one that features $50 on up. Not everyone is out there spending a fortune, so make sure you keep that in mind.

Offer gift packaging – Consumers love purchasing gift packages. It takes the “thinking” out of finding the right gift. Offer gift baskets full of personal care products or gourmet foods. Gift baskets always make wonderful gifts and consumers love purchasing because everything is right there for them.

Bundle & save – Basically the same concept as above. However, maybe you offer various services. Think about combining those as well. Create a great gift that features great personal care products with a facial if you’re a beauty salon or gourmet food with a cooking class if you’re a restaurant. Also, don’t forget to include free gift wrap.

Volume discounts – A lot of stores are offering great coupons now to entice consumers to purchase more. For example, if they spend over $75, offer them a 20% discount. Maybe if they purchase over $100, they get a free $10 gift card. It’s completely up to you. Your consumers could be buying $50 worth of products. When they see that if Continue reading “Marketing Tip of the Week – Rev Up Those Holiday Sales” »

Marketing Tip Of The Week – Making Your Ads Better

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When it comes to advertising, you always want to make your ads stand out from your competitors. How can you improve them and make your ads effective? They are what helps get the word out about your store. So, how can you fine tune your your ads and make them more effective? FGmarket’s marketing tip of the week will focus on a few tips to make your ads successful.

Local – You’re a local business, so think like it. It’s always the best to run ads locally, even if you serve a wide variety of areas. This way, you reach more of your target market, your ads aren’t diluted and you actually save on cost. It’s always best to reach the customers closest to you and you may think about taking another approach on reaching your customers who are located farther away.

Free – Good marketing campaigns can cost a pretty penny, especially if you want it to help at all. So, think about using free marketing. What does this include? Think about your social media platforms, like Facebook, Twitter or Google Plus. Create your business an account and start advertising on there. It’s a great way to let your customers know what you have in your store, any deals going on and just a great place to interact with them.

SEO – A great way to advertise is through search engines. This gets involved with using keywords, quality content on your website and links. Make sure your website is of great quality, especially since consumers do most of their research online and having a good, quality website is a must. Also, by incorporating SEO into your marketing campaign, your getting higher rankings within search engines, which results in more consumers finding your website.

Offline – Even though online is a bit cheaper, not everyone uses the Internet. So, make sure and keep it diversified by incorporating some offline ads in your mix too. It’s important to reach those customers through billboards, newspaper ads or even radio or television ads. It’s always great to incorporate these into your mix so you know you’re reaching everyone possible.

Customer Info – Don’t forget, it’s always great to keep track of your customers information. Why? It’s a great way to keep up with their buying purchases and how often they come in your store. This will help you offer them deals or discounts unlike the rest of your customers. It can also entice consumers to come in your store more often so they receive the same deals.

Making your ads better is simple. Think about your customers and how you can best reach them. Also, stay on track of the latest campaigns, focus on what entices you and start thinking of a great way to incorporate that into your own business.

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Marketing Tip of the Day

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Last week’s marketing tip focused on building relationships with your customers through the use of social media. This tool allows you to connect with hundreds and thousands of your current and potential customers. I also stressed the importance of identifying your customer’s needs and anticipating the future. Other than surveys, how can you receive feedback from your customers while also nurturing that relationship? Below are a few key points about using Facebook.

  • You can learn more about your customers, as well as their likes/dislikes, by participating in discussions on Facebook, reading their posts, notes, and giving your feedback. By showing an interest in your customer, you are showing you care about them!
  • Provide your customers insight into who you really are by posting your own comments, discussions, thoughts, etc. By being active on Facebook, you have figured out a way to directly reach your customer and how to cultivate that relationship.
  • Allow your customers who follow you on Facebook to participate in contests, give-a-way’s, etc or give them previews of upcoming products. These type of strategies will keep your business fresh in their minds and will also ideally improve your reputation with the clients

By learning more about your customers, you will be better equipped to anticipate their future needs. By building these relationships with your customers, you will be building a personal connection that will bring their business back to your company and creating value in your products.

Marketing is kind of like a balancing act, while it is essential to maintain and enhance the relationships you have with existing customers, you cannot ignore the world full of potential clients! Online marketing is a great way to spread the word about your company in a means that is efficient with your budget. However, in order to expand your business you cannot rely solely on online marketing and social media platforms. Every business is going to have various marketing needs; you should analyze your company, what products/services you offer, and your existing/potential customers. Plan a marketing campaign around those factors in order to gain the most exposure and potential leads.

Next week, we are going to refer back to the basics with a 4-step guide to evaluate your companies “marketing mix.”

As always, let me know what you think! Until next week… check out the various awesome vendors of FG Market at https://www.fgmarket.com

Danial

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