Taste the difference with For the Love of Toffee!
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Retro Candies For The Modern Adventurer
Travelers across the country will find no sweeter way to top off their trips than the nostalgic candies and snacks made by Pennsylvania Dutch Candies. Continue reading “Retro Candies For The Modern Adventurer” »
FGmarket’s Weekly Pick — Dillon Candy Company
Candy enthusiasts can sometimes get a little nuts about the delicious confections they enjoy. Luckily, the Dillon Candy Company caters to these characters with their own nuttiness.
The company was founded way back in 1918 by George Dillon. Dillon began making candy on his own in the back of the grocery store he worked at in Brunswick, Georgia. Pretty soon, he was making delicious handmade brittles and nut candies for people all over the U.S. to enjoy.
After Dillon died in 1983, his family took over the business, but stayed committed to honoring the traditional way of making the candies that their grandfather perfected more than 90 years ago.
With a variety of delicious candied nuts, such as pecan pralines and gourmet nut rolls, along with a great selection of candy brittles, the Dillon Candy Company provides treats for any sweet-toothed customer that walks through your shop’s doors!
Pralines From The Heart Of Cajun Country
There’s nothing customers like better than sinking their teeth into mouth-watering and delicious snacks. Gourmet sweets are a big seller among consumers, and the ingredients used to make them can either make or break the treats.
That’s why G&D Foods, LLC. has committed to making the most delectable treats with the best ingredients they can find. And their most famous product, ZuZu’s Praline Candy Mix, has made their treats a hot commodity among Cajun Country and beyond.
Started in 2009 by husband and wife duo Gwen and Dwight Gilliland, G&D is located in the heart of Cajun Country, New Iberia, Louisiana.
After 30 years of making cakes at Occasions Cakes, Gwen decided it was time to retire that part of her life and start a new journey. She brought many of the techniques and recipes from Occasions into G&D, and developed their one-of-a-kind praline mix.
What makes ZuZu’s Praline Mix different from its competitors is its ease of use. Traditionally, praline mix recipes are seen as unreliable, as most of them are vague in their instructions, or temperamental in the process of cooking them.
With ZuZu’s mix, customers don’t have to worry about their praline creations having disappointing results. The results always turn out perfect!
Not only is it the world’s first praline candy mix, it’s also very simple to use. So even the most inexperienced of cooks can create perfect praline candies!
G&D boasts that their products are the creamiest, smoothest, most buttery, delicious, high quality pralines you will ever eat. And the results speak for themselves!
And if you think the praline mix is limited to just making candy, think again! Their praline mix can also make delicious toppings for sticky buns, cake filling, teriyaki sauce, and even buffalo hot sauce! These recipes are available for free on their website.
If your customers have been looking for a delicious and easy praline mix, tell them to look no further. G&D Foods LLC has exactly what they’ve been looking for!
What’s Trending: Easter
Easter is just around the corner! Take a look at these great Easter and springtime gifts from wholesalers to get your customers in the Easter spirit!
These Cute, plush bunnies come in a variety of colors, and feature embroidered carrots on the bottom of their feet!
2. Blair Candy
Easter has very spiritual roots, and these 2.75 oz. chocolate crosses are perfect for your religious customers!
3. Candles & Supplies.com, Inc.
These candles not only make your house smell fresh, but also look great!
4. K9 Bytes Crafts & Creations
Don’t forget the four-legged friends this Easter!
This dogwood bloom pendant makes the perfect springtime gift for jewelry lovers.
6. CWI Gifts
This rustic, folk-inspired fabric bunny is a great decoration for this time of year!
FGmarket’s Weekly Pick – Mouth Party
For something truly delicious for your customers, consider confectionary that doesn’t just taste good, but feels good to buy. Mouth Party is a business that creates delicious caramels and gives back a percentage of its net profit to cancer research.
With eight different flavor of caramels, customers will not only stop in their tracks on the way to the cash register to try one of these mouth-watering treats, they will also be happy to contribute to the fight against cancer. Check out Mouth Party as the next addition to your shop!
FGmarket’s Weekly Pick – Pascha Chocolate Company
Customers don’t just like delicious confectionery that leans towards the gourmet side–they also want treats that are organic and healthy. Pascha Chocolate Co., for example, strive to please customers with tasty, yet all natural, chocolate delights.
USDA organic certified and vegan certified, these treats are guaranteed to be all natural, with the purest of ingredients, and different from any other chocolate bar out there. This dark chocolate comes in exotic flavors like lucuma and range with different amounts of cacao. Check out Pascha Cocolate Co. and introduce your customers to organic chocolate they can’t refuse.
FGmarket’s Weekly Pick – Chocolate Pizza Company
When deciding on specialty treats to tempt your customers by the register, forego the mainstream confectionery and consider a gourmet delight. Chocolate Pizza Company puts a unique twist on delicious sweets that cause customers to stop in their shopping trek and do a double take.
From pretzel drumsticks to their popular chocolate pizza, these delightful treats are hard to deny as a last minute purchase. By the register or in the candy section, consider Chocolate Pizza Company whose goodies are as funny as they are delicious.
Receive Gourmet Peanuts from Belmont Peanuts of Southampton Inc
What’s the best way to your customers’ hearts? Of course, through their stomach. Serve up delicious, gourmet candies and food for your customers. They will definitely want to stock their kitchen shelves with these as well as give them as great gifts. However, do you offer salty or sweet? Why not serve both with Belmont Peanuts of Southampton Inc.?
Belmont Peanuts of Southampton Inc all started with an idea to promote a product that their family produces and has believed in for generations. Freshness, quality and customer service is their commitment everyday. They love what they do and believe in what they are promoting as well as enjoying so much to talk with their customers. Always focusing on the quality of their products so all of their customers enjoy everything they offer.
What do they offer? You’ll find Gourmet Virginia Peanuts, Gourmet Peanut Candies, cashews, pistachios, holiday assortments, ham, sweet potato biscuits, chutney and relish. Everyone enjoys a little snack throughout the day and peanuts are definitely the go to snack for many people. However, if your customers enjoy a little unique flavoring added to their peanuts, they can choose from BBQ, garlic, Chesapeake Bay Spice Blend and fire.
Find something sweet as well. Choose from peanut brittle, chocolate covered peanut brittle, butter toasted, chocolate covered peanuts and honey roasted peanuts. They offer great choices between sweet and salty.
These also make wonderful gift items. Who wouldn’t want to unwrap their peanut brittle or their holiday assortment. You and your customers can even make a wonderful gourmet candy gift basket. Find a beautiful basket, the right packaging supplies and beautiful ribbon to finish the gift off with. Pack gourmet peanuts, BBQ flavored Continue reading “Receive Gourmet Peanuts from Belmont Peanuts of Southampton Inc” »
Make An Impact With Corporate Accounts
Does your store sell gourmet food or candy? With 70 billion dollars in yearly sales, candies and gourmet foods are a lucrative product line that appeal to a wide customer base. If you are already selling them, great! If you don’t sell gourmet food and candy, you are missing out.
For those new to gourmet food, chocolates, and candies, you should investigate all the possibilities that these niche markets offer. Begin by checking out the many wholesale gourmet food suppliers and wholesale chocolate and candy vendors, available on FGmarket.
If you sell specialty foods and gourmet candies, but are looking to widen your customers base think about going corporate.
Corporate Sales
What does going corporate mean? It is about targeting corporations as a segment of your market place or customer base. In this marketing strategy, corporations are any business whether large, small or sole-proprietorship.
The object of marketing is to define who your customers are and to satisfy their needs with your products. Like any other customer, corporations have wants and needs.
They have the need to prove their appreciation to hardworking employees and valuable customers. Around the holidays, corporations often give gifts as a way to show their appreciation.
You want to capitalize on the corporate gift-giving purchases taking place each year. How and with what products can you achieve this goal? Candies and gourmet foods are a good way to break into the corporate gift-giving market. After all, specialty foods provide the perfect one-size-fits-all gift.
Making Corporate Sales Work For You
Begin with a marketing contact plan. Create a list of companies you plan to target with your marketing activities. Start with businesses you already have a relationship with, such as your local bank or insurance provider. To expand your list, contact your local Chamber of Commerce; they can give the address and contact name for every business and manufacturer in your area.
Once you have developed your marketing target list, you can go ahead with the development your marketing message for this niche.
Creating A Profitable Corporate Product Mix
Your marketing message for this target niche needs a unique approach. Take a look at your gourmet food and candy items. By themselves they are very appealing, but the corporate customer requires more.
Remember, as a reflection of their company the perceived value of the gift is important. However, the profitability of their company is a major concern for businesses. Therefore, price and perceived value are very important to the corporate client.
To capture this business, you’ll need cost-effective gifts with a dazzling presentation. It is essential that you offer three to five price options.
When developing corporate gift selections, choose standard mark-up items that you can apply a 5-15% discount for volume orders while still turning a profit.
Include items in a low price range (like a $10 to $15 gourmet chocolate bar or a specialty jelly or jam), a mid price range and a luxury price range (truly custom gift baskets) in your gift options.
Marketing Your Candy, Chocolates and Gourmet Foods
It is all about the presentation. Every retailer knows the importance of displaying products to attract customers. The only difference with corporate customers is where they see your products. Instead of coming to your place of business, you may need to go to theirs.
Creating go-the-go marketing pieces helps close the sale. Make up samples of the gift baskets, take photos, and print a flyer or brochure that includes a list of all the items, pricing and volume discounts. Having been a retail shop owner, I know creating sales brochures and directly marketing pieces are a bit intimidating especially when targeting specific places and people. But, these on-the-go samples and marketing pieces are a necessary tool for attracting corporate clients. Don’t forget to include your business card inside the basket; this way the receiver will know where to go for the yummy treats.
Making the right contact guarantees success. Companies you are familiar with are an easy way to get started. However, you can branch out to companies you are unfamiliar with as well. The following steps can help you approach new companies:
- Find out who the contacts are for each company. Simply phone the company and asking who is in charge of gifts and promotions. If you can’t get the information, then mail out the brochures to the owner or manager of the business.
- Phone the contact person and share with them what you can offer and that you’d love to met with them and give a sampling of the gourmet food and candies you handle.
Selling to corporate accounts isn’t difficult. It just takes a bit of planning Continue reading “Make An Impact With Corporate Accounts” »