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Housewares & Tabletop Products Form A Perfect Union With Wedding Supplies

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I’ve often said this before, but I say it because it works. Go outside and then come back into your shop and look around. Take notice of how your store is set up. Do you have crossover items displayed next to each other?  Or is it just a  lot of mismatched  items that you displayed in a way  that  makes sense only to you?  As store owners, we see our stores everyday and we tend  to lose sight of how to best market our items to the consumer.

Visual Merchandising Marketing

Beautiful Table Top Accessories
One of your biggest assets is using your shop to market your products.  Marketing does not stop at advertising with print or radio media; that is merely a starting point to help get customers in your door.

Once they are in the door, you must continue your marketing strategy through visual merchandising.  To do this successfully, look at all items you  can  cross-sell.  What do I mean by cross-selling  —   utilizing all products to combine sales and work your marketing magic.

Combining Product Categories To Create Visual Interest

Great Wedding Supplies

If you’re not combining items, then you’re missing out on sales. Let’s take wedding supplies. Look at how we can group them with other products to make more sales.  One good way to visually merchandise wedding supplies is to display them near the housewares and table top products.  You may be asking why?  These are the items a bride and groom may need to set up their new home.

You already have a bride and/or her bridal party looking at wedding supplies, such as cake toppers or bride and groom toasting glasses. Think about your product placement and display housewares items and table top items near your wedding supplies.  You’ll be employing one of the oldest marketing tricks known……subliminal selling.

Let Visual Interest Create An Opportunity

Let’s consider a customer that has her mind set only on wedding supplies and she’s come in to order napkins for her wedding. Because you have beautiful Continue reading “Housewares & Tabletop Products Form A Perfect Union With Wedding Supplies” »

Create A Wonderful Outdoor Setting With Gist Decor Inc.

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Preparing for those Spring and Summer months for your store? Are you on the search for great outdoor products that your customers will love? You want to provide your customers with a relaxation spot for their outdoor space. A great place where they can sit, think and just take all their stress away. Well, offer just that with Gist Decor Inc. Their wonderful outdoor products will provide that calm, luxurious spot that your customers have always dreamed about.

Unique Garden & Patio Products
Gist Decor Inc. offers great wholesale outdoor products that your customers would love to see in your store. They offer skilled customer service and are willing to help you understand all their quality products.

Making sure you find the right products for your store is an absolute must for them. Friendly, helpful customer service is exactly what you’ll receive from them.

Everything is designed with such precision and with close attention. It truly shines through in each one of their outside products.

They are great for creating a lovely setting on any patio and garden, along with bringing their wonderful products inside as home accents. With such unique designs, your customers will feel like they are in another world.

Luscious fountains, beautiful planters, elegant garden statues and unique pieces of furniture are all the elements that any outdoor space should feature. Gist Decor Inc. offers just that. All of their products are truly unique and will make any home stand out.

Beautiful Outdoor Planter

A beautiful tiered garden fountain, unique twelve-sided fountain or a fountain with a gorgeous sphere in the middle all have Continue reading “Create A Wonderful Outdoor Setting With Gist Decor Inc.” »

Create Good Memories With Good Wish Umbrella

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Do you want something truly unique to offer your customers? You’re always on the hunt to offer them something they’ll find no where else, but in your store. Something that you may want to start planning for now is wedding season. With weddings, trends are always changing and brides are always looking for something one-of-a-kind. Well, offer them just that with Good Wish Umbrella.This wholesale company offers something truly unique that brides and hostesses will absolutely love!

Good Wish Umbrella
Good Wish Umbrella offers a unique product. An umbrella. You’re probably thinking, an umbrella? However, this product is unique. It’s an umbrella for all those keepsakes bows that your customers may receive at a bridal shower, baby shower or wedding.

They came up with this unique idea when someone asked for a paper plate and some tape to put the bows in. There has got to be something better out there than a paper plate for bows. So the invention of the wedding umbrella was created. A beautiful keepsake that your customers will be able to keep with them for a lifetime.

A Special Keepsake

Good Wish Umbrella provides umbrellas for baby showers, bridal showers and weddings. They come in a beautiful white, which is suitable for a boy, girl or your customer’s wedding colors. The umbrella features little slots and clips that will securely hold the bows in place. Just slide the bow in and clip. It’s that simple. Plus, it makes a fabulous decoration. Your customers will love the fact that they won’t have to wrestle with tape, hole punches or stapling just to get a bow on a plate or piece of paper. It adds a unique touch to all the party supplies in your store.

A beautiful umbrella with ribbons, bows and charms. Oh my. How lovely do these sound? If your customers are hosting a baby shower, this umbrella is a must. An adorable white for any special event is a must, especially for baby showers! These are all simply too cute and the parents will love using this item for a keepsake for the baby.

Good Wish Umbrella

If your customers are planning a wedding shower or is the bride-to-be, these umbrellas will be a must have for their wedding supplies. Gorgeous umbrellas in various colors adorned with feathers, tulle and ribbon. They all sound so amazingly beautiful. Your customers will have something eye-popping on their tables.

In preparing for the wedding bliss months, choose wedding supplies that will make your store stand out. Just like the umbrella from Good Wish Umbrella. A unique keepsake that your customers will cherish for a lifetime.

Go From Good to GLAM With Stylish Shoe Clips

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It’s no secret, every girl loves bling! Bling is not just sparkly diamonds anymore, it’s the stylish little finishes that make a girl’s look go from good to GLAM!

This is precisely what Absolutely Audrey’s line of amazing shoe clips does for a girl’s wardrobe—instant makeover! No need for new shoes, add a glamorous shoe clip. Girls won’t stop at shoes; clips are a great way to rethink our favorite hats, scarves and other accessories. Need to match a purse to a specific outfit? Add a clip!

With hundreds of clips in high quality materials – rhinestones, crystals and pearls – any girl is sure to find a shoe clip to match her style.

Shoe clips are a great way to revive a tired wardrobe. They fit to any shoe style a girl could think of: flats, pumps, sandals, espadrilles, boots — even flip-flops! Stylish females in-the-know are well prepared for last minute parties by carrying extra shoe clips in their handbags.

Absolutely Audrey’s shoe clips are perfect for quickly transforming everyday work wear into stunning attire ready for a romantic night on the town or a funky girls night out! These cute fashion accessories come in a multitude of colors, styles, and collections. The latest trend is vintage— girls will love the Inspired by Audrey Hepburn collection!

They have been featured on TV shows like NBC’s Today Show, and in magazines everywhere — from InStyle to Cosmo Bride. Speaking of brides… Continue reading “Go From Good to GLAM With Stylish Shoe Clips” »

5 Minute Marketing Tip of the Day

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Hey Everyone!

Many of you are either resellers or wholesalers, and we are all consumers! My marketing quick tip for this week is about building relationships with your customers! The best way to grow your business is through your existing client base. Here are a few thoughts…

  • Know who your customers are! Where do they live, what are their lifestyles and habits, what are their biggest priorities and worries, how much money do they make, etc. Your marketing strategy must start here!
  • Next, know what your customers want. You cannot sell products to a customer who does not need them because they simply won’t come back. Not only is it essential to know what they need, you should anticipate what they will need in the future.
  • Do you offer products/services they need/want? Are your product offerings within the financial means of your customers? How can you make their experiences with your company better?

How can you accomplish these things? Talk to your customers! Social Media is a great way to uncover all of this information and more! You might also consider online, e-mail, and/or in-store surveys to pinpoint how customers found your company and why they chose you. These insights will help you to focus on what the customers really want!

Maybe you already do all of these things, that is great if you do! Its important that you continuously maintain up-to-date information about your customers in order to stay relevant to them.

*Look for these tips every Wednesday! Also, if there is a marketing topic you have a question about or need advice, feel free to message me on here and I will answer you directly or bring it up the next week!*

In the mean time… check out some our newest Vendor Spotlights I have written this week! We have some great vendors! FGMarket Vendor Spotlights

Let me know if this is helpful!
Danial

Increase Sales With Unique Greeting Cards And Stationery

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According to the Greeting Card Association, Americans exchange seven billion greeting cards every year. But what is the purpose of a greeting card? For many, greeting cards are used to convey sentiments they find hard to express. You can illicit or convey an emotion with the written words of a greeting card. And in order to sell stationery and greeting cards, you need a competitive edge to market them.

Let’s face facts. With cards and stationery, you are directly competing with box-stores. More bluntly, you are competing with cheap, generic greeting cards and stationery products. So how can you capture part of the massive greeting card market? The key is selecting cards and stationery products that are unique and speak to your customer base.

Finding Uniqueness Leads To Success

Pet Oriented Greeting Card
Uniqueness abounds in the greeting and stationery card world. The key is speaking your customers’ language. Do your customers love their pets? Pet oriented greeting cards speak to these customers. What dog lover can resist a greeting card with a Great Pyrenees dog on it?

Develop your greeting card strategy by thinking outside of your normal product mix box. Think more about the personalities of your customers when selecting your stationery products.

Do they enjoy humor? Find humorous greeting cards with a twist.

Are they sentimental? Find beautifully designed cards featuring soft, lyrical verses.

Does novelty peak their interest? Find cards with motion or sounds.

There is a greeting card for every personality. All you have to do is decide which personalities visit your store.

Thinking Outside The Box

Fashion Birthday Card
Statistically, women purchase the majority of stationery and gift cards, most of whom use fashion as a way to set themselves apart from the crowd.  Add fashion elements to your greeting card selections and sales will soar. Why? Because women want personality.

Think about it. Greeting cards found at mass merchants are often impersonal.  They leave one with a feeling of blandness.  Adding fashionable greeting cards gives the purchaser a perception of merit.

When purchasers perceive greater value in a product, they develop a warm Continue reading “Increase Sales With Unique Greeting Cards And Stationery” »

Your One Stop Wedding Shop – Weddingstar Inc.

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Vintage Wedding Invitation bulletin

Inspiring & exciting wedding ideas achieved through unique wedding accessories is the motto behind Weddingstar Inc., a one stop shop for all your wedding supply needs.

At Weddingstar, they are serious about helping you make your wedding memorable. With a desire to make every bride’s dream come true, Weddingstar products run the gamut from simply wedding favors to elaborate personalized wedding accessories.

It’s all about tailoring items to your personality with an variety of products from whimsical to traditional. At Weddingstar, a fun-loving  bride can top her cake with a bride throwing a lasso around the groom, while the sentimental bride can find a  romantic cake topper.  With an extensive assortment, you’ll find cake toppers from bride & groom figures to monogram letters.

Of All The Fish In The Sea
Cake toppers aren’t the only wedding supplies you’ll find at Weddingstar. You’ll really love the personalized wedding stationery options available from wedding bulletins to place cards.

Throwing a tropical theme wedding? Use the “Of All The Fish In The Sea” place cards to bring home your tropical wedding reception theme. Whether using a wedding theme or planning a traditional wedding, their selection of wedding greeting cards and place cards is above and beyond. Don’t forget their awesome selection of “save the date” cards.

Mod Blox Mini Cling
Looking for a really neat modern way to add your name and date  to  vases, mirrors or windows? Check out the Mod Blox Mini Clings.  Think how cool it will be to see the bride and groom’s name on the glass doors of the reception hall.  Clings are one more way Weddingstar helps you personalize your wedding.

When you need inspiration to plan your wedding, turn to  Weddingstar’s Inc. You will be inspired Continue reading “Your One Stop Wedding Shop – Weddingstar Inc.” »

Gourmet Food Items – Wrap It Up And Bring It Home

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In past newsletters, we’ve touched upon different segments of gourmet food and how they need to be a part of your product mix. We’ve offered suggestions on selecting the right gourmet gifts for your market and how to implement strategies to sell gourmet food items to your customers. Now we are going to wrap it all up and bring it home by reviewing the lessons learned.

Four Thing You Need To Know About Gourmet Foods

Peach Pecan Jam
Gourmet Gifts – It is  a big category! It includes cookbooks, gift sets, spices, coffee, condiments, jam, jellies, salsa and so much more.  You can think of gourmet food as a catch-all phrase for food items or food-related items that are unique and/or culturally interesting.

These are often food items that you may not be able to find at your local supermarket. Even items used to cook with can fall into the niche market of gourmet food items. Remember gourmet gifts speak to our senses of smell and taste, to our culture and heritage, to our sense of adventure and exploration, and to our way of life.

Indian Tandoori Paste
Your marketing of  these types of items is essential to your sales. You simply cannot just dump the gourmet preserves you have ordered on a table and hope they sell.  You have to showcase your product to effectively sell the product.  Something as simple as giving out a sample can make your cash register sing.

Think about it: Allowing your customers to try a sample of your preserves or jellies on a cracker will encourage them to try a new or unfamiliar product. When a customer tries a product the chance they will purchase the product greatly increases. Sampling is just one way you can actively introduce your gourmet products. Free recipes ideas are another. Remember: customers are willing to try new things. If you give them an idea to use the product, they will realize their need for it.

Seek out vendors who have pre-made gift baskets. Wholesale gourmet gift baskets are a great tool to use.  Buying pre-packaged gift baskets from wholesale vendors can help you learn how to combine products while easing you into the gourmet gift market. When you are ready to expand and take on other gourmet items, you will have the knowledge on how to combine and present your new products.

Pre-made gift basket wholesalers, also offer you a time value product.  A smaller shop may not have the time or money to invest in multiple gourmet food vendor products. Utilizing pre-made gift baskets saves time, as baskets are filled with a sundry of items and shipped to you. Again, this is another way to creatively offer gourmet foods.

Gourmet Food Gift Basket
Everybody eats, especially in America. We Americans love our food items! We also enjoy giving food items as gifts. Once we find a particular food item we enjoy, we become loyal and can’t wait to share our great find with everyone.  This is essential to your shop, as repeat customers are key to your base sales.  In one of FGmarket’s newsletters, I mention how I drive out of my way to buy a certain gourmet spice mix.  I can guarantee I am not the only one to do this.

Now that you have the strategies, ideas and the nitty gritty of gourmet foods, success is just a taste away. You can check out  more great gourmet food item vendors at FGMarket.  As always this is just a sample of the many wonderful vendors you can find here at FGmarket, keep reading our newsletters for more ideas on sales and marketing.

Gardening Just Became Easier With Ergonomic Garden Tools

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Ergonomic gardening tools are quickly gaining popularity. Gardening is not always a gentle hobby for the joints and muscles. Thanks to The Flower Depot, gardening just became a lot easier.

Ergonomic Garden Tools
The Flower Depot remains a leader in the wholesale floral supplies world, but the latest addition to their product line is what sets them apart. The Flower Depot has introduced a line of ergonomic garden tools that will make any gardener giddy.

Tools such as radius garden weeders, ergonomic pivot garden tools, easi-grip trowels, radius garden trowels, easi-grip garden forks and cultivators, pruner loppers, and long reach garden tools are putting The Flower Depot in the lead with gardening enthusiasts.

These garden products are specially designed to be easy to use and less work on the joints and muscles. When it comes down to giving in to aches and pains or nurturing beautiful flowers and delicious vegetables, the choice is clear.

Ready to extend time in the garden exponentially? Ergonomic garden tools are the solution. The Flower Depot has paved the way (and hoed and spade and dug) for gardeners who need a little help. These garden tools are arthritis friendly. This includes people with carpal tunnel, arthritis, fibromyalgia, rheumatoid arthritis and other painful join and muscle pains.

Even gardeners who are in perfect health will appreciate the relief provided by ergonomic garden tools. Continue reading “Gardening Just Became Easier With Ergonomic Garden Tools” »

On-The-Go Moms: Check Out This Portable Bottle Warmer

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We’ve all seen a million baby products come and go. One that has stood the test of time for its ingenuity and convenience to parents is the portable baby bottle warmer from On The Fly™.

Indeed, the On The Fly™ baby bottle warmer is the first truly portable bottle warmer. Parents love it. They gift it to friends, keep extras for themselves, and recommend them to new and expecting parents. Why? Check it out.

Portable Baby Bottle Warmers
  • No electricity needed
  • No batteries required
  • No microwave needed
  • No boiling water necessary
  • No metal discs to click
  • Nothing to plug in
  • Made of recyclable materials

Parents who recommend this portable bottle warmer have experienced the convenience for themselves. It’s a newfound sense of freedom that most parents do not have early on. There are diaper bags to be hauled around, blankets that must be in every imaginable crevice, extra clothes, car seat requirements and other inconveniences that new parents endure. Thanks to On The Fly™, warming bottles anywhere is a little slice of convenient heaven for parents.

Regardless of the parents’ lifestyle, these bottle warmers are perfect. Two layers of stretchable fabric hold a small heating element that maintains its heat for up to eight hours. Plus, the fabrics and heating elements are made out of recyclable materials.

Eco friendly parents love the disposable but “earth friendly” nature of these bottle warmers. On-the-go parents dream about similar baby products that make life easier. Stylish parents love the chic fabrics of these bottle warmers. There isn’t a parenting lifestyle unsuited to these bottle warmers. Continue reading “On-The-Go Moms: Check Out This Portable Bottle Warmer” »