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What You Need To Know About Facebook’s New Algorithm Changes

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Every so often, the largest social media platform in the world, Facebook, decides that it’s time for a change in the way that its users see and interact with the content on their website.

Most recently, Facebook CEO Mark Zuckerberg announced that starting this year, Facebook will begin prioritizing content posted by your friends and family members, rather than businesses and interest pages, in your News Feed. They are moving the News Feed more toward “meaningful interactions between people,” according to a lengthy Facebook post made by Zuckerberg.

But this actually isn’t a new strategy for Facebook; they’ve been moving toward family-and-friend-focused content for the past few years, as far back as 2014.

As a business owner with a Facebook Page, this might make you a little concerned about whether the content you are posting on your business’s Facebook Page will continue to be seen by your followers or if it will be lost among the sea of baby photos and pictures of grandma’s cute kitty cats (all 10 of them).

But not to worry: this isn’t the end of Facebook Pages, you just need to rethink your strategy a little bit to learn how to adapt to the changes. And here are a few ways you can do that.

Engagement

In Zuck’s Facebook Post, he very clearly laid out what Facebook is changing with their News Feed algorithm: a focus on engaging posts from people you know rather than businesses and other places. But that doesn’t mean that you, as a business with a Page, can’t be engaging as well.

In fact, creating posts that are engaging is what you’re supposed to be doing anyway with your Facebook content! Facebook is built around engagement and interactions between people. That’s why Zuck started Facebook way back in the early 2000s (well, that and as a way to rate the “hotness” levels of his fellow Harvard University classmates).

Focus on creating content that asks your followers questions, or encourages them to Like, comment on, and share your posts. Increasing your engagement lets Facebook’s algorithm know that you are interacting with your followers, which in turn can help to boost your overall post reach.

Live Video

Live video is the future of video content. That’s evident everywhere you look, from Snapchat and Instagram Stories, to Periscope on Twitter and even the traditional video hosting sites like YouTube.

Facebook has also been making it known that they are prioritizing live video content in people’s News Feeds over other forms of content, even traditional non-live video content.

Live video can be a little more intimidating than pre-recorded video content, but don’t worry; you aren’t expected to do it perfectly every time. That’s the nature of live content!

Use live video to give a tour of your storefront or office, or as a way to give an update to your followers and see if they have any questions they would like to ask you. It’s a great way to create very engaging content.

Ads

Unfortunately, friends and family are always going to take precedent over a business’s content. But, what is interesting about Facebook’s algorithm change anouncement is that they never mention ads and sponsored posts being affected by this change. That means your paid posts will still be prioritized over everything else.

At the end of the day, Facebook is a business (albeit a business based on never charging their users to use their site, but still a business). That means they are in the business of trying to make money. And just like any free vs. paid version of a product, the people with the money will get their money’s worth out of the deal.

Buying ads is still the best and most reliable way to ensure that your content reaches your intended audience. Consider investing in paid posts in order to reach the most people.

Turn To Other Places

If you find yourself simply not reaching as many people as you think you should be and you don’t have the time to fix it, then we would love the opportunity to help you out.

FGmarket offers a few Social Media Services packages that can help you to create and schedule your content on Facebook and even Instagram!

Our Social Media Services take the stress and worry out of having to come up with engaging content for your followers. We create the content and we schedule the posts during optimal times during the day to ensure that it reaches the most people.

If you’re looking for more information, visit our Social Media Services page and explore all that we have to offer you.

Facebook Insights Shows You When Your Customers Are Online

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Knowing when to post on Facebook can be a hard decision to nail down.

Thankfully, Facebook Insights is here to help. The Insights of your Facebook Page are easy to access, as long as you have an active Facebook Page for your business, and have been posting on it consistently.

Your Insights can tell you a lot about your posts, from which ones get the most engagement, to what your demographics for your followers are, and how that can help you market your business on social media.

Facebook Insights also makes it a lot easier for you to know when your customers are online, and when will be the most likely time for them to see your post organically in their timeline.

Knowing when your customers are most active on Facebook can help you to grow your post reach numbers and, subsequently, your engagement numbers.

So, where do you go to access your Page’s Insights? It’s pretty simple, actually. All you need to do is go to your Facebook Page and then click on the tab at the top of your page that says Insights.

When you get to your Insights page, you’ll see lots of data about your Page that Facebook has compiled for you, including Page Views, Reach, Page Engagements, and more.

To the left of the screen, you’ll see a row of options for different segments of Page data that you can view. You’ll want to click on the option that says Posts to view the date for all the posts you’ve published.

Data on when your fans are online is one of the first things you will see on this page and the main focus that we want to talk about today.

The data that is shown to you on this page is from a 1-week period of time, so you’ll see that it has the data divided up by each day of the week, Sunday through Saturday.

If you hover your mouse over each day, you will see the data line on the graph below move to show you the number of people who were on Facebook at different times during the day.

If you don’t hover your mouse over the days, and just look at the Times graph by itself, it shows you a weekly average of the times that your followers are online. And if you hover your mouse along the graph, you can see an average of how many people were online at any given time during the day.

Data like this can help you determine what times of the day you should be posting your content so that the maximum amount of people can view it. If you’re like most small businesses, a.k.a. ones that don’t have the time or resources to have more than one post a day on your Facebook Page, then you have to make sure you’re posting at the optimal time.

Facebook Insights gives you a lot of easy-to-analyze data that can help you learn about your followers and when they’re online. Make sure you’re utilizing all the free tool that Facebook gives your Page so that you can make the best of it and keep your customers engaged.

Build Up Your Facebook Presence With These Simple Tips

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Facebook can be a great marketing tool; it’s not just for sharing cute pics of your dog and arguing about politics anymore.

But like any marketing tool, if you aren’t including good information and updating it to fit the needs of your customers, then it’s useless to you.

It can be easy to forget to manage your  Facebook page with everything else going on during the day. However, it will only take a little bit of time and effort to make these important changes to your Facebook page strategy.

Here are a few simple tips you can use to boost your Facebook page, which will lead to a better overall experience for your customers, and help to boost your online reputation.

Update Your Info

Do you keep the info on your Facebook profile always up-to-date and accurate? When’s the last time you checked it to make sure it still accurately tells customers what your business is about?

A lot of us will either write a quick bio when we first setup the Facebook Page and never look at it again, or skip the bio altogether!

Both of these options, however, are not good for your Facebook Page. Your About tab of your profile is where all the most relevant info to your customers is housed. Everything from contact info to your company’s Story, to your Mission statement and the products you offer, are located in the About section of your profile.

Go back over this information regularly to ensure that customers are getting the best information about your business. Having good info reduces customer questions about simple things, and it also increases the trustworthiness of your company.

Make It Look Good

What have you done to make your profile look pleasing to visitors?

One easy way to spruce up your page is to make sure you have a good profile picture and a cover photo. Many people assume that the profile pic needs to be a picture of their products, or maybe even themselves. But if you’re a business with a professional Facebook Page, you need to make your profile picture your business’s logo.

Similarly, you need to always make sure you have a cover photo for your Page. A cover photo is a photo that occupies the space at the top of your Facebook Page. It allows you to upload a much larger photo to your Page, and it’s a great place to show off some of your awesome products.

Take a look at our Facebook Page for an example of how you can use the cover photo section of your Page.

Regular Posts

How often are you posting on your Facebook Page? You need to make sure you are regularly posting on your page to keep your customers interested and aware of your brand.

As a general rule for Facebook, it’s best to post at least 1 or 2 times per day during the week, and maybe once for the entire weekend. That’s because people tend to get on Facebook, scroll through their news feed a bit, and then get off. The way Facebook’s news feed algorithm works, it is going to show you the most interesting or relevant posts for your first, which means that you have a good chance of showing up at the top of a customer’s news feed if they interact with you a lot.

You don’t want to overwhelm people with too many posts. If all they are seeing are your posts clogging up their feed, they are more likely to Unlike your Page or Unfollow you so they don’t see your posts.

Share It

Last, but certainly not least, you need to share your Facebook Page! What good is having a social media page if no one knows it exists?

Just like you share your contact information and, hopefully, your URL with all of your customers on any piece of marketing material, you also need to share your Facebook Page with them.

Do you have a website? Place a button link to your Facebook Page on it! You need to be promoting all of your social media accounts, not just your Facebook Page, on anything you are showing customers.

Social media can be a great way to get people to your website and buying your products or services.

Facebook is a great way to market your business online. Don’t be afraid to use the platform that over 1 billion people worldwide are using each and every day. Just use these four simple tips to make sure you’re getting all you can get out of your Facebook Page.

How To Get Your Facebook Page Verified In A Few Simple Steps

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We’ve talked about getting your Twitter page verified in a previous blog post, and how this simple blue check mark can help your business in a number of positive ways. But did you know that you can also get your Facebook business page verified? Here’s something even better: it’s much easier and faster to accomplish than getting a Twitter account verified.

Getting your Facebook page verified shows your customers that you’re the real deal legitimate business they’re looking for, and helps you to get found more easily in Facebook’s search function.

Here are a few simple steps to get your page verified.

Facebook Business Page

The first thing you need to do is to log in to your Facebook account and go to your business’s Facebook Page. If you don’t currently have a page setup for your business, go ahead and do so now. If you’re setting your page up for the first time, be sure to mark it as a Local Businesses or Companies & Organizations in the category section. This is the best categorization for your Facebook Page as a business owner, and Facebook will only let you verify your page if you are labeled under one of these two categories.

Go To Settings

Next, you’ll need to go to your Facebook Page’s settings, located at the top of your page on the right-hand side. Your settings should open up in the General section, but if it doesn’t, click on General in the options in the left side column.

Page Verification

You should see an option for Page Verification, the third option in the list of General settings. If you don’t see this option, make sure your Page is categorized under Local Businesses or Companies & Organizations. You can always change your category by going to the About section of your Page, and clicking on Edit Page Info. You can select your Category in the third option in Edit Page Info.

Click on Edit next to Page Verification, and then click on Verify this Page. A new box will open up that will allow you to verify your page in one of two ways.

Get Your Check Mark

There are two ways you can verify your page. The first way is to have Facebook call you and give you a verification code. In order to use this way you have to make sure you are a business that has a local phone listing, and you have somebody who can immediately answer the call because Facebook’s automated phone service will call you right away. When they call, an automated voice will repeat a 4-digit code to you. Enter the code, and if Facebook recognizes you as a business, they will verify your page.

The second way requires you to upload a picture of an official document for your business. It has to be one that how’s your business or organization’s name and address. Facebook lists a few different documents you can upload:

  • Business utility or phone bill
  • Business license
  • Business tax file
  • Certificate of formation
  • Articles of incorporation

Facebook assures you that they will only use the documents to verify your business and won’t share or post it publicly. Once the document is uploaded, you’ll have to wait on Facebook to get back to you and verify that your business is real. Note that the document you upload must be one of these file types:

  • .doc
  • .docx
  • .pdf
  • .jpg
  • .jpeg
  • .png

That’s it! Pretty simple, right? Take the necessary steps to get your Facebook page verified today, and starting reaping the benefits!

For more info on Facebook’s verification process, check out their official Help Center.

Facebook Adds New Reactions To Posts: How This Affects Your Business

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With its most recent update, Facebook has given users something they’ve been asking for since the social media platform took off in 2006: an expansion on the now iconic Like button.

The new Facebook Reactions allow users to show how they feel about a post with six different emotions: Love, Haha (laughing), Wow, Sad, and Angry. As you can imagine, this significantly changes the way people can react to their friends posts. No longer are you forced to Like a Facebook post about someone’s pet passing away, or if they’ve lost their job recently. Now you can express your sadness with a Sad reaction emoji, avoiding sending mixed messages that often come along with a Like to one of those types of statuses.

Users can also choose to react with disapproval, rather than just scrolling by the post in question on their News Feed, or leave a nasty comment showing their displeasure.

What does that mean for you and your business? It means that now customers can interact with your posts in a much more personal way. As a business owner, this means you can also gauge people’s reactions to your posts, and find out exactly which posts are working and which ones are not.

Check out some of the ways these reactions will change the way you and your customers interact online, and how you can learn to use these reactions to better your business!

Breakdown

If you’re using a desktop or laptop computer for your Facebook account, you can now hover your mouse over the Like button to see the new options. Simply move your mouse over to the reaction you want, and boom! Your reactions show up on the status. Facebook also lets you see how many of each reaction people use on your status, making it easy to track what the majority of people think about a status.

On the mobile device, it works almost the same way. Just hold your finger on the like button, and then swipe over to the right to select which emotion you want to use. It’s as simple as that! For mobile devices, you might have to update your app to see the new reactions show up.

 

For your Facebook Pages (a.k.a. your business page) you’ll start to get notifications that say people “reacted” to your published post instead of just Liking it. These reactions will now also play a factor in your Facebook Insights, as you’ll see a breakdown of each reaction in your insights instead of just the Likes. But, interestingly enough, no matter if it’s a bad reaction or not, these reactions don’t count in the negative section of your insights, such as Hide Post, Report as Spam, Hide All Post, or Unlike Page. Any reaction is a good one!

Encourage Its Use

One thing that usually happens when a major update rolls out is that most people won’t hear about it, or know it exists, for quite awhile. That’s why it’s up to you to encourage people to use reactions! Chances are that before you said something to them, they had no idea that the option was available, but once you show them the advantage of reactions, you’ll see a sharp increase in their use.

A simple way to encourage their use is by making a status that says “Have you heard about Facebook’s new reaction options? What do you think about this update? Use a reaction on this post to tell us how you feel!”

Use It To Change Up Contests

Facebook contests have always used the “like this status to be entered into our contest!” approach. This is an effective way to get people to interact with your page, but it’s also overused and boring. Instead of encouraging people to like your status, ask them to love your status, or Wow your status. It sounds silly, but it changes up the repetitiveness of liking a status, and it’s also a good way to inform them about reactions if they still don’t know about them.

Interact With Other Pages

Interacting with other business pages, including businesses that you would consider your influencers, is never a bad idea. Leaving a like or a comment on another business’s page is a good way to build relationships, and also, promote your business in a sly manner.

With reactions, you can now interact with other businesses in a more convincing way, instead of just leaving a polite like. Use a Wow or Haha reaction to show approval of their content, and maybe they’ll offer the same in return! You never know what opportunities a little friendly interaction between companies will get you.

Facebook has once again reinvented the way we interact with friends, family, and customers online. Start integrating Facebook reactions into your social media strategy and see what positive results come out of it!

For more info, check out Facebook’s post about reactions on their blog. 

6 Tips for Learning How To Use Facebook’s Live Video Service

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Live Video On Facebook

Technology is constantly evolving into new and better creatures. One of the most popular ways that people consume media these days is through live streaming apps. Apps like Meerkat, Periscope, YouTube and even Snapchat allow users to live stream what’s happening in the moment, to smartphone owners all across the world. Where video was once the most dominant and engaging form of media, live streaming has now become the preferred way for people to consume information and entertainment.

Maybe that’s the reason Facebook, the social media giant and metaphorical patriarch of social connectivity, is now jumping into the live streaming game.

Facebook racks up an average of 8 billion video views per day, which is a number that’s likely to increase with this update. Facebook originally released its live video update to news publications and journalists to beta test the effectiveness of live streaming video, and how people would interact with it. But now, they’ve released the capabilities to all iPhone and iPad users, with Android capabilities predicted to follow soon after.

If you’re wondering why this matters to your business, check out some of the advantages of live video we’ve compiled below, and see why live streaming is the next evolution in content marketing!

Facebook Live Video

More Direct Connection To Consumers

Besides a face-to-face interaction with a customer that walks into your store, there’s nothing more direct than a video call. With Skype, Facetime, and Google Hangouts, our technology makes it easier than ever to connect with people. Think of live video as a Skype call with all of your customers at one time. With Facebook’s live video capabilities, customers can type questions to you while you stream. They might not be able to vocally talk back to you, but it’s still a great way to reach a ton of people directly at one time.

Grow Your Audience

There’s nothing more exciting than seeing your online numbers grow, whether that’s your “likes,” follows, or subscribers, seeing your audience get even bigger is a great encouragement! With live video capabilities, you have an even greater chance of growing your audience, thanks to people sharing your interesting live streams, and making your interactions with customers in your video exciting and worthwhile to them. Facebook also saves your live streams as rewatchable videos, so even if someone missed your stream the first time, they can watch and share it at a later time.

You Can Post Exclusive Content

A lot of big name businesses are now using video streaming apps to reveal exclusive content and products to their followers. One way to do this is by promoting a big reveal of a new product, or special discount for an order, but tell customers that they can only get this exclusive offer by tuning into your live video at a certain time. People love to feel like they’re special and are getting a great deal that no one else knows about. Use Facebook live streams to accomplish this goal!

Give A Behind-The-Scenes of Your Business

Another great way to use Facebook live video is to take your customers behind the scenes of your business and let them have a peek at how you operate on a day-to-day basis. You might be asking, “Why? How does this help me sell more products?” One of the reasons that businesses have social media accounts is to connect to their customers and show them that your business is relatable, fun, and cares about your customers in a real way. Showing a behind-the-scenes look is a great way to show customers that you have real people that work for your business, too, which in turn will lead to an increase in sales!

Do Live Q&A’s

Q&A’s (Question & Answer) sessions are another great way to utilize Facebook’s live video service, thanks to the ability of your customers to ask you questions while you stream. This has been done before on Meerkat and Periscope, but Facebook makes it even better by showing the comment stream in a more crisp and concise way. The comments come in at a constant stream underneath your live stream video and are easy to read. If your customers have questions, live stream Q&A’s are great ways to answer a lot of questions quickly.

Broadcast An Event

Do you go to a lot of conventions or tradeshows? Why not let your customers see what you’re up to while there! Live stream a keynote speaker, or showing people around the room where all the tradeshow booths are set up are both great ways to utilize the awesome capabilities of Facebook live streaming.

There are so many different ways take advantage of live video. And the best news is, it’s completely free! Just open up Facebook, press the streaming button, and get busy streaming your content!

6 Easy Steps To Connect Your Facebook and Instagram Accounts

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Have you ever encountered this problem: You just posted a fantastic picture to Instagram, complete with pleasing angles, perfect lighting, an interesting subject, and high quality resolution. You’ve written the perfect caption for your photo, and used all the correct trending hashtags. Then, you think, “oh no! I need to post this to Facebook as well. Ugh, it’s going to take forever to copy everything over.”

That’s where connecting your Facebook and Instagram accounts can really help you out! Once you get them connected, Instagram and Facebook do the work for you, and make sure your pic is posted perfectly — caption and all — on both sites! Check out the steps below to get your Instagram and Facebook accounts connected.

Login to Instagram

If you haven’t created an Instagram account prior to reading this article, now’s a great time to do that. The process is simple, and should only take you a few minutes to complete! Once you’re signed up, login to Instagram using your phone or tablet.

Go To Your Profile Page

Next, you’ll need to navigate to your Instagram profile page, by pressing the person icon in the bottom right corner of your screen. This will take you directly to your profile page, that lists your followers, who you follow, and all the pictures you’ve shared.

Click On The Options Icon

Click on your profile’s settings next, the gear icon in the upper right corner of your profile page.

Scroll Down Until You See “Linked Accounts”

The options page lets you manage and modify all of your Instagram profile settings. In order to link your Facebook profile, you’ll need to scroll down the page until you see the option for “linked accounts.” Click on this option.

Click on Facebook to Login and Connect

You’ll see a number of different social media websites that you can connect on this screen, such as Twitter, Foursquare, and more. In order to connect your Facebook account, just click on the word “Facebook.” You’ll then be asked to login to your Facebook account using your Facebook account login information.

After logging in, you’ll be directed back to the Instagram account. Your Facebook and Instagram accounts are now linked, and you will not have to link your accounts in the future, as long as you don’t unlink the two accounts.

When You Post Pictures, Click the Facebook Icon To Post There As Well

Now that you’ve linked your Facebook and Instagram accounts, you can choose the option to share whatever you post on Instagram to Facebook as well. To do this, go through the normal steps that you take when you post a photo to Instagram, such as cropping and adding filters. Once you get to the page where you add a caption to your photo, you’ll see options below the text box that allow you to select certain other social media accounts to post your photo to as well. Simply click Facebook, and it will highlight blue, letting you know that you’ve selected the option to post this photo to Facebook as well.

That’s it! You’ve successfully linked your Instagram and Facebook accounts. You’ll now have the freedom to post pictures to Facebook at the same time that you post to your Instagram account, saving you time and frustration.

This post was originally published here, on Atwill Media’s blog. If you’re looking for a custom website for your business, check them out!

Tips On How To Make The Most Of Your Business’s Facebook Page

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So, you’ve started a brand new business, and you’re looking to get connected with your customers through the Internet and social media. With all the social platforms out there to choose from, it can feel a bit overwhelming. Should you use Twitter? Instagram? Pinterest? Facebook?

The answer to this question all depends on what you feel most comfortable with, based on how familiar you are with each platform. But by and large, the most common, and most used social platform out there, is Facebook. With more than 1 billion monthly active users, Facebook is the largest social platform available, and chances are, your customers are one of those billions of users.

Knowing these facts, the reason to join Facebook becomes obvious. If you want to connect with your customers, Facebook is the way to go! Check out these tips on how to setup a Facebook page for your business, and how to manage it to get your customers involved!

Setting Up Your Page

Setting up your business page on Facebook is super simple, thanks to Facebook’s easy to use controls. Assuming you already have a personal Facebook account, the first thing you’ll need to do is login to your account. Then, click on the options dropdown menu on the top right side of the blue heading. Look down the list until you see “create page,” and then click on that option.

From here, Facebook will guide you through the easy to follow steps for creating a Facebook page for your business. They’ll ask you questions such as the industry your page is for, what type of info you’d like to include on it, how to share your page and get more followers, plus a ton of more helpful information. Click here if you want to go ahead and get the process started for creating your own page.

How Can You Use Your Business Page?

Your Facebook page will work as your personal, online connection to your customers. That means, your customers will be able to send you personal messages, write on your Facebook wall, leave reviews of your business, and ask for help when they encounter a problem.

It’s also a great tool for helping your business get discovered. Besides searching for your website, people will also look to see if you have a Facebook page. With a Facebook business page setup, customers will have no problem finding, and liking your page to stay up with all your announcements and exciting content.

Facebook also makes it easy for you to check your page analytics right inside your business page. Facebook calls these analytics “insights.” In the same way that you’d check Google Analytics reports for your website traffic, you can check your Facebook page’s traffic to see how well your marketing strategies are working. It’s a good measurement to test how interested people are in your business, and the products you might be selling.

To put it plainly, if you aren’t utilizing a Facebook page for your business, you’re wasting valuable, and absolutely free, marketing opportunities.

Managing Your Page

Now that you know the how and why of setting up your Facebook page, here’s what you need to do to maintain it.

Make sure you’re authentic with your customers, and share articles, products, and stories that you genuinely care about. They’ll know if you’re just sharing to stay active. Connect with your customers by posting things that they care about, too.

Respond quickly to messages and inquiries from your customers. Whether it’s a personal Facebook message, or a complaint posted on your Wall, responding quickly is usually the best option. If someone is publicly ridiculing your company on your Facebook page, make sure you respond quickly and respectfully to their complaints. This shows you have faith in your business, and know how to cater to customers’ needs.

Checking your analytics also helps, because it gives you an idea of what’s working, and what’s failing to get grab your customers’ attentions. Once you find out what types of posts are getting the most activity (including likes, shares, clicks and comments), you can figure out how to replicate these types of posts. It’s all about keeping your content consistent.

Facebook has made great efforts to establish itself as one of the premier social media platforms for helping businesses. With these tips, you’ll be getting great traffic and user interaction in no time! For more info, check out Facebook’s tips on managing your business page.

Marketing Tip of the Week: Facebook Marketing Beyond the Like

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Your Facebook page is growing daily. You see the number of “Like”s you’ve received increasing daily so you know your content is getting in the hands of more and more people all the time. And yet, even with all this exposure, you aren’t seeing a significant increase in business. Why?

Identify Your Best Posts

The first thing you want to do is check your metrics. If you have been experimenting with a variety of different approaches, check your posts to see which ones caught the most traction. Facebook is helpful in this regard as it will let you know when you have a post outperforming your standard. They do that in an attempt to get you to pay to promote that post, but it’s helpful to let you know what customers are keying on and what YOUR audience finds the most interesting.

Why is that important? Because it’s not just about getting people to come to your page, it’s about getting them to like and share your content. Everyone’s news feed is full and prioritized by Facebook to show the things they are most interested in seeing. That means that if they don’t actively interact with your page on a regular basis, they run an increasingly large chance of missing your future posts.

Cater To Your Audience

So now you know what content gets the most attention, what do you do with that information? You pander. You create more content in a similar vein. Getting the Like is important, but engaging your customers after the Like is even more important. Engagment keeps them involved with your business and keeps your brand in the front of their minds. And more customers thinking about your business means more visits and more sales!

Customer interaction is the entire point of social media. And their interaction with your page shows their desire to see your content. With that in mind, don’t be afraid to seek them out on other social media. Someone Likes your page on Facebook? Reach out to them on Twitter or Instagram.

When customers express an interest in you, don’t be afraid to express an interest in them.

 

Marketing Tip of the Day

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Marketing Tip of the Day

I had plans to revert “back to the basics” this week with a 4-step guide to evaluating your marketing mix. It seems as though many businesses are especially interested in some of my topics from last week and would like me to elaborate! I am more than happy to help you out in any way!

Here is a quick recap from last week to refresh your memory:

  • Ways to use Facebook to nourish relationships with your customers.
  • Interacting with customers on their Facebook page and creating opportunities for them to actively participate on yours.
  • Offering incentives to customers who follow you on Facebook.
  • Much more…. Go Here to read the rest!

I told one of our vendors this little trick, and it is important that you all heed this advice: Social Media (Facebook) Marketing requires trial and error! Online marketing, specifically with Facebook and other social media tools, is a new concept to the world of advertising and marketing. Technology has forever changed and shaped the way we reach our customers! That being said, not many professionals or experts have pin-pointed the perfect online marketing strategy. We all know that it is an effecient, low-cost resource to reach a mass amount of (potential) customers—it’s perfect! Yet, we do not have the strategy perfected and it may never be.

By utilizing social media marketing, you are relying on your customers to take the effort to find you on Facebook, to friend you on Facebook, and/or to like your Business Page on Facebook. This can be a bit challenging when you consider the enormous amount of distractions (noise) that consumers face on a daily basis. There are a few ways, as a business, you can do your part to ensure you are taking the necessary steps to utilize this awesome (yet foreign) tool.

  • Your social media marketing is useless if your customers (and potentials) do not know about you! First and foremost, it is essential that you take the initiative to inform your customers. A few ideas include: fliers/handouts/posters in your store directing them to your social media pages and a direct link on your home page (that is easy to see!) to your social media pages. You can also mail or e-mail your customer base with your social media information and offer incentives for them to find you.
  • Get involved! Find out what the customers want to know about, what products they like most, what needs you can fulfill, etc. Then, use this information to ignite discussion on your Facebook page. Try using trivia, interesting facts, contests, discussions, trends, and more to interest your customers.
  • If you want your customers to be involved on your page, you cannot ignore theirs! If they post something interesting, comment on it or “like” it.
  • Encourage your customers to post reviews, pictures, etc. on your Facebook page about your products. This allows potential customers to see your satisfied customers and the great products you offer!
  • If you have a rude customer encounter, do not snap back! The best thing you can do when using social media tools is to treat everyone with the utmost respect, no matter what they say to you. This is a great way to build your relationship and authority with customers and potentials.

If all else fails, start over! If your customers simply are not responding to your social media content, then try something else! There are also many Marketing and Social Media conferences across the US—visit the nearest ones for local ideas and tips. I hope this helped those of you who had any questions from last week and if not, let me know, I will be glad to come up with more ideas!

Danial

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