New parents are always looking for trendy baby items that provide comfort while making their life easier. While most trendy items for babies are organic made or natural products, they are also adorable, tailored to safety and handy.
Parents aren’t the only ones buying for baby; family and friends buy baby items as well. This makes the baby product market huge with millions of dollars spent on babies each year.
Even in these tough economic times, retailers know finding the right wholesale baby gift items are a way to capitalize on consumers in a stable market.
So how do retailers decide what baby products are right for their target market? Think like a parent, grandparent or gift giver.
Choose Baby Comfort
Babies need and desire comfort, at least that’s what people buying baby items believe. Baby comfort items include: bedding, bath towels, hoodies, clothing and organic skin care products such as lotion and soaps.
All of these products make for a wide selection of baby items that you can tailor to your clientele. We’ll discuss the cross-over trendy aspects of these later.
Choosing essential comfort products such as crib items or baby clothing will ensure your baby items sales stay on target. Don’t forget to include the basic comfort items that make parents feel safe. Protecting their child is their number one goal.
Products that range from organic baby blankets to crib safety bumpers or even chair covers for shopping carts to stroller covers that keep baby warm are basic must have items.
Why? Because comfort and safety are not only for baby but for parents as well. Think of the parents’ perception of safety and comfort and you’ll find sales ring up quickly.
Baby Is Trendy
Trendy items are not just cute little gimmicky items that provide “oohs” and “ahhhs”, they can also provide comfort and safety.
When deciding on which trendy items to stock, look for things that are trends today; but that can also become staples for parents in the future. Appeal to their need for fashion, causes, convenience, or style.
Just because an item is labeled eco-friendly doesn’t make it trendy. However because of the movement towards being “green” and environmentally conscious, several eco-friendly baby items are becoming trendy. One of the rising eco-friendly baby trends involves organic clothing and lotions.
The trendy baby is concerned with giving baby a good footing in life – literally. Specialty shoes that help your baby learn to walk correctly or educational toys are making trend setting strides in the baby products market.
Impulsive Baby
In your product mix, you’ll want to include a few items that called “disposable” or “impulse buys”.
These items are relatively inexpensive. So darn adorable, people buy them just because of their cuteness factor.
Hair bows, baby shoes that look like little loafers or cowboy boots, hats, tee-shirts with cute saying are not “need items” but “want items”.
Seriously, customers can not just walk by or pass up items that scream “This is so cute!! Buy me!”
Carrying these types of impulse baby items gives you the opportunity to up-sell and appeal to the hidden wants of your customers.
The baby product market is huge. As a retailer, you need to tailor your products to fit your specific customer base. Watch the trends. Look for items that please parents on a comfort and safety level. Introduce items with a “ohhh that is so cute and adorable” or “that is such a cool idea, I just have to buy that item”. Follow these suggestions and these products will deliver the sales.
As always, FGmarket has the wholesale baby product vendors that can supply you with the best items for babies. To jump start your baby product search check out the FGmarket wholesale baby vendors highlighted below.
