How Social Media Can Help Grow Your Business

In a fast paced, ever-changing market, social media has become a necessity for businesses. Whether your business is a mom and pop store or an international leader, social media is important. Often times TV commercials are fast forwarded, newspaper sales are declining, and billboards are becoming outdated. Social media is fast and easy to manage for a company of any size. The three main social media resources a company should use are Twitter, Instagram, and Facebook.

Tweet Tweet

Twitter was first started in 2006 and was envisioned as being just another social networking site with micro blogging capabilities. What happened in the few short years since its creation is mind-blowing. Twitter now has 554,750,000 active members in only 7 years. Twitter’s ability to reach the masses has grown exponentially, and doesn’t seem to be going towards a decline.

For the younger generation, Twitter is a tool to keep up with friends, but it is more and more becoming the only news outlet they see. Information is passed to someone in the blink of an eye, for free, and can include a link to your website or a picture.

Not only is it appealing to younger generations, but all generations are quickly becoming engaged in Twitter. Give it a try and see where it can take your business.

Insta-what?

Instagram is the newest social media platform to take off. This social media tool allows users to post pictures and videos to their profile for followers to see. Facebook recently purchased Instagram, and the growth is expected to continue. Followers of your company’s Instagram account can see exactly what your products look like!  Being able to show off your special work is an important way to connect with customers and leaves a lasting impact. Images and videos are more likely to stick in the minds of the viewer than a boring, old newspaper ad.

Is it Facebook Official?

Facebook is the largest and most interactive social media platform available. 1.11 billion people use Facebook today. This platform allows users to create pages about themselves or their company and post to their profile. A company can utilize everything from videos to pictures to text posts. You are free to add as many “friends” as you would like, which is a way for your company name and image to reach the masses, again FOR FREE! Side note: you can buy ads for Facebook which will appear on the side of user’s homepage and also ads that show up within the user’s feed.

Along with these three social media platforms, others are becoming very popular. Pinterest, Reddit, Etsy, Tumblr, and WordPress are rising stars in the social media sphere. Keeping up with current trends in the ever-changing landscape of online media will be key in developing and growing your business to levels you never imagined!

Source: Expanded Ramblings