Content Marketing That Works

September 2013
Vendor Spotlight • FGmarket Buzz • Suggest a Vendor

Black & Gold Necklace from Zina Kao Exclusives
Content Marketing That WorksThe value of quality content in marketing copy cannot be overstated. Your marketing content is the primary medium with which you engage potential customers, communicate your unique solution to their problem and convince them to use your business or services. Today, we are going to talk about one simple concept that will greatly improve the marketing content you produce.

Define Your Audience – Before you can generate sparkling marketing copy, you must first understand to whom you are writing.It’s important to start by defining your ideal customer. Who do you WANT to use your business? And no, “everybody” is not a valid response. Effective marketing isn’t that general. Different people, different audiences require different angles.
Know Your Audience – If you are a business to business company and your ideal customer is a small town florist who doubles as a gift shop, go find one and talk to them. Ask them questions. Learn about their business, what their problems are and the solutions for which they are searching.
Write From Your Customer’s Viewpoint – The content that you produce should not be focused on your company and all the things you can do. To be blunt, your customer doesn’t care. What the customer cares about is what you can do for them!

In order to effectively communicate this, and keep the customer’s attention long enough to convey it, you must write from the customer’s viewpoint. You have to begin by defining a problem you know your customer is having and simply explain the solution that your business provides.

When you describe a specific problem, all the businesses who are experiencing said issue will immediately be drawn into what you are saying. If your solution is then viable and easy to understand, they will be naturally inclined to seek it, and you, out. It’s simple, easy and it works!

In The News

How to Get Word of Mouth Exposure: What’s the Buzz?
As a small business, you are looking for all the exposure you can get to help bring in new customers and get them to return. We’re not talking about print ads or airtime but something that has been around much longer and has an impressive track record when it comes to bringing in customers. Word of mouth advertising! Read More

Marketing Tip

Optimize Image Use
Marketing, whether online or in print, is largely communicated visually. You may have excellent copy, but for your customer to read it, they first need to see it, and that’s where images come in handy. Read More

Featured Products

Blue Agave Nectar, 21 Missions Agave	Pet Casket, Eternal Rest Pet Casket Company	Tomato Slicer, Rada Mfg. Co.
Blueberry Seed Oil, Lotioncrafter	Eco Art Kit, Artterro	Peanuts, Belmont Peanuts of Southampton Inc

Vendor Spotlight

Experience The Tradition of Natural Castile Soaps with Dr. Jacobs Naturals Let me introduce to you Dr. Jacobs, a talented Swiss chemist that perfected the long-standing tradition of making Castile soap at the turn of the nineteenth-century. Read More About Dr. Jacobs Naturals	Suncatcher Heaven: Where Earth and Sky Come Together To customers, hand-crafted means unique. Though the craftsman attempts the same piece again and again, there is always some slight variation to distinguish each one, and the customer receives a product that cannot be exactly duplicated. Read More About Suncatcher Heaven	Scott’s Rocks and Gems: Nature in the Palm of Your Hands If you carry home decorations, you know stock changes with the seasons. Whether style or color, different times of year require different and often specific schemes. Read More About Scott’s Rocks and Gems
Perfect Mix of Green and Gorgeous – Mixture Bath Body Home Fragrance is such a huge part of our lives. Have you ever hugged someone and been surrounded by an enchanting smell? Read More About Mixture	Luludi Living Frames: Where Nature Meets Art and Design As a store owner, finding a product that’s not already in your competition’s window and which caters to customer demand is difficult to accomplish. Read More About Luludi Living Frames	Fashion and Accessories from Fuchhi Style Looking to add some chic style to your shelves? Want clothing and accessories that are an instant hit with the youthful and the young at heart? Read More About Fuchhi Style

Share this:

Related posts:

Leave a Reply