SEO, or Search Engine Optimization, is critical to having a successful website. Why? To put it simply, everything online revolves around it and the search engines that are used to help people find your website.
You might know a thing or two about SEO, but are you someone who has learned to apply your SEO know-how to your social media strategy?
SEO and social media go hand-in-hand, and if you’re looking to break through the muddled mess of websites that now exist on the internet, we’ve got a few tips to help you increase your social media presence by understanding SEO.
Keywords
You already know how keywords help to optimize the SEO of your website but are you also paying attention to the keywords that you and your customers use on social media?
Have you ever done a keyword search on Twitter, Instagram, or Facebook to find the topics that are trending? More than that, have you looked into what people are saying about you and your company?
There are lots of tools out there, like Mention and Google Alerts, that can help you see what other people are saying about you. However, if you don’t want to setup an automated system, a quick search for certain keywords on a social media platform can give you an idea of what people are talking about, as well.
When you see what people are saying about your company, you can improve your message. And when you see what topics people are interested in hearing about, you can craft your brand and your social media messaging around that topic.
Insights
Are you checking your social media insights to see which posts are getting the most interactions, clicks, likes, and shares? These are key data points that you should be paying attention to if you want to grow your online presence.
A lot of the success behind your high-ranking posts relies on how well you’re optimizing those posts to get it in front of users’ eyes.
You can apply specific keywords to posts to make them perform better, or you can read up on Feed Algorithms, to see how to game the system, and get your posts in front of more users. Each social media platform has its own way of prioritizing posts to users, so see which strategy works best for each platform.
Once you understand your Insights, you can begin focusing on promoting those posts that are performing better than others. Before you know it, you’ll see your post reach and interaction numbers start to climb.
Analytics
Google Analytics can be your best friend if you’re trying to figure out how to boost traffic to your website and your social media accounts.
Do you know which pages of your website get the most page views, or have the lowest bounce rate? What about conversion rates?
When you pay attention to your website analytics, like the ones that Google can provide for you, it’s easier to see what’s working and what isn’t.
You can take the information you gather from your website analytics, and use that info to push high-performing content to your social media accounts.
It’s important to learn how SEO data and social media strategy work together to positively impact your business.
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