The Secret of Packaging Supplies and Gift Wrap

Shine A Spotlight On Your Products With Packaging and Gift Wrap

Take a moment and look around your product mix. What is your eye drawn to? Is it the perfectly packaged gift basket that is waiting for a customer to pick it up? Is it the beautiful pre-wrapped gourmet candy you sell? How about the shiny silver metallic gift box that you give to customers if they buy one of your decorative mugs?

All of these items have one thing in common: packaging! Gift wrap and packaging supplies are the first things consumers notice. It catches the eye and introduces the customer to the product.

Effect Use of Gift Wrap

As seasons change so should your choice of gift wrap. If you offer free gift wrapping be sure to have on hand seasonal gift wrap paper. Obvious choices for seasonal gift wrap would be:

• Winter theme wraps along with Christmas or Valentines themes.
• Beautiful spring floral theme wraps along with Easter.
• Bold summer sunflower patterned paper or shiny 4th of July inspired paper.
• Fall or autumn leaves theme paper, Halloween theme wraps or solid autumn colored gift wraps.

Don’t forget to keep matching gift tags on hand. You want to offer customers a reason to shop with you and free gift wrapping is one way.

Use gift wrap paper to help boost your gift item sales. Gift wrap conveys that your product is worthy of being a gift for someone. When paired with gift wrapping, customers will perceive your products as gift items. Gift packaging boxes and other gift wrap products can be incorporated into your product displays. One way to design a display to encourage gift buying is to wrap a few of your products in white on gold gift wrap and display the wrapped ones along side unwrapped products. The white on gold is a neutral wrapping paper; yet, it subtly says wedding, anniversary or birthday gift. In our hurried world customers don’t want the hassle of trying to decide how to wrap a gift. Help make the choice easy for them with pre-wrapped products.

Plastic Or Paper

Gift bags are the best of the best in the packaging supply line. From plastic in translucent colors to paper available in a multitude of bold colors or soft pastels, gift bags bags offer versatility and variety with minimum investment. Whether you choose to sell them or use them merely as a way for your customers to transport their purchases, plastic or paper style gift bags are an easy and convenient way to package your products.

Use gift bags as add on sales. Keep a few different styles and colors on hand, when a customer comes up with a purchase ask them if they might need a gift bag; then show them your choices of gift bags. Add on sales, especially relatively inexpensive add-ons, are great ways to boost your bottom line and keep customers satisfied. Gift bags with your store logo can be fantastic promotional tool. Customers will become spokesmen for your company as they carry the bag out of your store. Giving free gift bags with every purchase can be an incentive as well.

Other Packaging Supplies and Gift Wrap Items

Use Cellophane wrap for gift baskets to add drama and color. You can also decorate during the holidays or special occasions in your store by using cellophane as well as tissue paper. Tissue paper comes in many colors and is a great filler for the gift bags you offer. Tissue paper can also serve as a protective layer for purchased items in a shopping bag.

Packaging boxes may be an item that you will find handy just for the ease of use in your shop. You can get wholesale packaging supplies with your name printed on them as well as shopping bags. Utilize these items for advertising as well as a way of packaging items together for sale.

Packaging supplies and gift wrap should be items that help to spotlight your product mix and can be a welcome add-on to your product mix. From gift tags, to gift wrap, to packaging boxes for special items or decoration, you can’t go wrong by offering or utilizing these items to make your shop shine.