Within marketing, strategies and tactics are always changing. New and innovative ways are always being developed. Do you keep up with these changes and see how you can implement them into your store? Do you think they will even work? These are all things to consider before you even start to plan out a strategy. The latest craze to hit markets is the daily deal. Have you thought about incorporating this into your store, will it even work? FGmarket has a few tips on the daily deal that may or may not work in your store.
Gifts and decorative accessories recently did an article on the daily deal in their March/April 2012 issue, which brought up some interesting points. Here are a few things to consider before implementing it into your store.
New & Seasoned Businesses – Daily deals are great for new businesses. This definitely helps get your name out there and makes customers want to check it out, especially if they are receiving some sort of discount from your store. According to their recent article & ForeSee, 55% of daily deal purchasers were new or infrequent customers of the business and more than 90% of the shoppers reported that they had already make a repeat transaction and 12% of customers had never heard of the business before seeing the deal. So, this is definitely great for newer businesses. However, if you’re a seasoned store and notice that your traffic is somewhat lacking, this can get you noticed again. This can help increase traffic and get your store’s name noticed.
Daily Deal Sites – Where do you even begin and who do you even use for your daily deal? Of course, there is Groupon & Living Social. The best thing is to research and see what consumers in your are use more. The best way to see what they are using is to simply ask. You can do this through your social media page or for customers who walk into your store.
Challenges You May Face – Like everything else, there may be challenges you face when using the daily deal. Consumers are going to see this deal. This will be their first impression of you, for those consumers who have not yet heard of your store. Therefore, you want to work with a site that is good for you and your customers. The challenge is seeing if it will even work, finding a site that will do your business justice and getting your customers and potential ones to notice it.
So, these are all things to consider when deciding whether you want to implement these daily deals into your store. It may or may not, but it just takes strategizing and planning on your part.
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