Do you ever wonder why a competitor’s business gets more attention than yours? Have you ever noticed a business getting a great deal of attention and wondered how? The answer may just be how attractive the company is and how well they have branded. Therefore, do you know what branding is and what it can do for your company? Well, this week’s marketing tip is about branding and creating an attractive logo that your customers won’t soon forget.
First off, a basic review. Branding helps predefine what a company stands for. It’s what potential customers see first. It’s like their first impression of your store. Your customers may be running errands around town and are reminded that they need to buy a gift.
Maybe your store comes to mind or maybe your competitor’s store comes to mind, but why? Well, the first thing customers notice is your logo and your tag line. Therefore, it should be catching! A few tips when creating your logo and phrase is,
- A logo should have a strong image that is straight the point, minus the clutter
- Distinctive & bold, making your logo truly eye-catching
- Design should be appropriate – Should look appropriate and work well with your store
- Easy to read & communicates your message correctly
- Create something memorable that ties back to your business
All of these elements combined will leave you with a great visual design. Don’t forget to represent your store throughout your logo. You don’t want it to be misleading and your customers should truly get the feel of your store from it. The next thing you need to think about is what will be your phrase that represents your store? Here are a few tips to keep in mind when coming up with a creative phrase.
Your store’s tag line should be 3 to 7 words long. Keep it short and simple, but memorable. It should represent your company’s beliefs and what you want your customer to remember about your company. Be creative, be eye-catching and your logo should be well designed. Take a step back and think of the things that you like and that you find appealing. Find ways to incorporate those items into your store. Also, ask your customers what they find attractive. They are your number one resource.
So, having an appealing logo and phrase is a must for your business. A great logo creates a visual for your company and for your customers to remember. Make your company memorable with an amazing logo and tag line! It’s a great marketing strategy to incorporate into your business and it’s easy!
Hope this was helpful! Until the next marketing tip, check out the latest news and wholesale suppliers at FGmarket.
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