Marketing Tip of the Week – Telling Your Story

Having good content for your website is a must. It draws customers in and you capture their attention. You may want to convey the bigger story of your business and the community you serve. Tell the story of your company and the people you work with on a daily basis to capture attention. Consumers will love hearing about your story. However, do you have excuses as to why you won’t tell your story? FGmarket’s marketing tip of the week focuses on avoiding the excuses and telling a story.

Excuse: My business is too small – No business is too small to generate content. Your business maybe small, but it might sell some truly amazing products with exquisite customer service. Everyone should know about your store. There are many small stores out there that only have a few employees but are very well-known.

Excuse: I’m too busy – If you’re too busy, than maybe you don’t want as many customers as you could have. It seriously only takes a 30 minutes out of your day or maybe an hour to blog, tweet, be active in other social media, and even Pinterest. What’s more important than finding new customers? Having good content helps you gain more customers, build trust, and develop relationships.

Excuse: There’s nothing exciting about my business – Your story isn’t boring to everyone. Someone out there shares your passion, and your customers definitely do. If the story truly is somewhat uninteresting, get creative with it and try to focus on an interesting part of the story, There are many ways that you can market something that is uninteresting to interesting.

Excuse: I can’t write well – Creating good content isn’t all about writing. You can do this in other forms as well by using pictures. Use Pinterest and Instagram to your advantage. Tell your story through pictures or even through video.

Excuse: No one reads or sees it – There’s your problem. If you think no one reads it, you’re not in the right frame of mind. Who are you writing for? You’re writing for the buyer. So, give them valuable content. However, don’t forget about the traditional marketing that goes along with this. In order to get customers to ready or see your blog or whatever form of social media you are using, you must let them know it’s out there.

Stop coming up with excuses and start telling your store. You will start gaining new customers, gaining trust, and building relationships.

Was this helpful?  Read the previous tip of the week!

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