Spring is here! Now is the time to refresh your store. Clean up and revamp your marketing tactics. If you made New Year’s resolutions, now is the time to figure out whether they’re working or not, as well as evaluating your store. So, in honor of spring, FGmarket’s marketing tip will focus on tidying up for your store for the new season.
- Get Rid of the Old – Look at ALL your materials. Is anything old or outdated? If so, get rid of it. However, if you see some that could be of use later, save it and re-purpose it. You may find items have an old phone number, logo or even address. Now is the time to toss it out.
Marketing Tip - Update Your Social Presence – Update cover photos, profile pictures, new store hours and store information. It doesn’t hurt to go through your Tweets or posts to see what grabbed your customer’s attention. You can start incorporating the ones that worked more into your routine.
- All About Timing – Timing is everything right? Pull out your marketing calendar and see what you have or haven’t got planned. How are things spaced out, too close or too far apart? Do you have marketing campaigns for holidays and are you promoting them enough beforehand? It’s all about timing and reaching your customers at the right time.
- Check Out Your Search Results – How are you ranking? If you haven’t researched or checked out how you’re ranking in a while, now might be the time. Google is always changing up on how they rank pages. It’s your job to stay up-to-date on all this and make sure your website is adjusted accordingly.
- Time for an Update? – Is it time to update your brochures, business cards, website or store? Now is the time to do it. Do you feel as if your look is outdated compared to your competitors? If so, now is the time to create a new one that you feel like will attract more consumers.
Spring cleaning is all about getting rid of the old and updating what works best for your business. Go ahead and get to cleaning!
Was this helpful? Read the previous tip of the week!
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