We’ve talked about the four biggest social media platforms for finding new customers and their communities over the last two weeks. So how do you go about mastering them? The easiest answer would be to dive in and play with the administrative tools, but that can lead to some errors you may not want to make publicly. So for starters:
Use the Help Feature
Each of these websites has a handy help section accessible from the options menu. If you’re reluctant to use the help feature because you remember early computers and the complete lack of help to be found in the ‘help’ area, fret not. These sites understand that their bread and butter is you, the customer, and they make every attempt to make their systems as easily accessible and understandable as possible. If that option doesn’t answer your questions or get you where you want to go, there are numerous free online guides for using each of these big four.
Cater to Your Potential Customer
Remember that each of these platforms has its own community with their own likes, preferences and style. If you are going to be a part of these communities, you need to operate within them and not just toss your advertising up and walk away. It’s called social media because it’s important to be social. You want to interact with your customers as much as the platform allows and post things they will be interested in, not just things that help your bottom line.
Obviously ignoring your bottom line isn’t an option either, but you have to find a balance between the two. It means spending time on the platform of your choice to learn the culture, but the eventual rewards make the effort worth it.
Social media has the potential to be an extremely powerful marketing tool, but like all tools, it requires that the one wielding it be knowledgeable and skillful in order to yield the best results. So choose a platform in which to specialize and make it work for you!
Leave a Reply