Quality online content is the easiest and cheapest way to grow your business.
Converting “Them” to “Us”
If there is one universal truth, it is that people like to be included. If there’s a club, they want to be part of it. Everyone wants to run with the “in crowd”. When you share what is happening with your business, you bring your customers into the fold. You are, in essence, creating a club that they are part of simply by following your blog, Facebook page or Twitter.
Sharing information with your customer allows them take ownership in your success. It ceases being “your” business and starts to become “our” business. This is something that local shops have been doing for years, but the internet allows even wholesalers to court customer buy-in.
Share and Share Alike
So now that you’ve written this creative and engaging content, how do you get it to your customer? Through social media of course! When you’ve completed that new blog post, your next step is to share the link on Facebook and Twitter. This lets all of your followers know you’ve got something new to share. Also, make sure you have a share bar on the post itself. You never want it to be difficult to share your content.
And don’t be afraid to share content you didn’t write! Your followers may have their own blogs or other avenues of information. If you read something that fits your business, share it! Social Media is all about sharing and sharing alike. It’s hard to get people to share your information if you don’t reciprocate when it’s appropriate.
Content is important, but if you’re not making it readily available to your customers, it’s doing you little good. So go forth and write creatively, but don’t forget to share!
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