Marketing Tip of the Week – Reach a New Audience with Partnerships

Are you wanting to reach a new target market? There are multiple ways you can achieve this. One way is building partnerships. Yes, some of you already know this. However, it’s important to stay ahead of the competition with this tactic and think out-of-the-box. This week’s marketing tip will focus on building the right partnerships.

1. 

   Marketing Tip
   Where are your future clients already fans? Where is your target market already at? What are they fans of already? Take a look at where they’re currently at and consider joining forces with that business. One way to create a partnership with that current company is to maybe host a trade show or workshop together where potential customers for you and your partner will attend. This will give you and your partner the opportunity to get to know them and let them learn more about the companies.
2. Search out a partnership with the same values. It’s important to find a business with the same core values as you. Having a partnership is truly reflective on you. If their reputation or values aren’t great, that reflects on you. However, maybe you share the same philanthropy, this will get your business noticed and build you a good image among potential clients.
3. Create a rewards program. Even if you’re a small business, you can still create a rewards program. How does this work with a partnership? One way is that you can let your clients work towards getting a coupon, discount or even a freebie in your store. Then, you can let your customers work towards getting credit with your partner. Your partner can do the same thing as well. It benefits both of you by hopefully gaining new clients.

Can your store use a partnership to gain new customers? Are these ways that can be effectively implemented into your store? Building the right partnership can truly be beneficial to both parties. So, find the right one for your company today.

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