Need some store publicity this time of year? There are various ways that you can definitely get your store’s name out in the public eye and for customers to start noticing your store. It’s crucial for your business that you have some type of publicity for your store. You want customers to come into your store, right? So, FGmarket’s marketing tip this week will focus on getting publicity for your store.
Tie into current events. If there is something special going on in the world or even your community, it’s getting some type of publicity. The best thing to do is to keep a watchful eye out in your local newspaper and watch the news daily to see what’s going on. Once you find something that sounds appealing, sit down and think about how you can tie that into your store. How does your store and this special event relate? How can you make it relate? Sit down and come up with some unique and creative ways on how you can achieve this. Once you have some ideas, implement it into your store.
Think about special events, like the 2012 Olympics coming up or a special event that is going on in your community. Offer an Olympic themed day in your store with discounts. You can even feature various games where they can win different discounts or coupons in your store. You can even do window displays related to it? How fun would that be and your store would definitely get noticed. You may even have a community picnic going on in your area, so make sure and attend and have a theme to go along with your booth or hand out free water. There are so many ways that you can come up with to tie into that special event and get your store noticed. This also shows that your store is always up on current events and on trend, even within your products.
The upcoming Olympics is definitely a place to start with your store and getting some publicity. However, always keep a watchful eye out for anything that’s going on and your store will definitely get some publicity if you find a unique way to tie into that.
Was this helpful? Read the previous tip of the week!
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