Do you ever find yourself promoting your business, and you feel like you’re bragging? However, there are ways to promote your business without sounding like you’re going on and on about yourself. There is a difference. This weeks marketing tip will focus on promoting and not bragging.
Writing Articles – Put your knowledge down on paper and share it with publications. People will not take this as bragging at all. They are interested in seeing what you do, what you have to offer and how you can actually help them. They expect you to be knowledgeable within your field. It’s a way to let people know your unique talents. You can easily submit these articles to websites or local publications.
Publicly Speaking – If you appear as a speaker, you definitely seem to be a professional. When speaking, you can talk about what you offer and the services you offer. People will look towards you as a professional and knowledgeable in your business. Find a local conference or national conference that best fits your niche and do a public speaking engagement there.
Interviews – If you ever do an interview, this is where people will look towards you being an expert in your field. That’s the whole reason they’re coming to you anyways. They find something interest about you and find the services you provide great. If you are featured in an interview, don’t forget to advertise it.
Testimonials – Have your customers provide you with their testimonials. Have it come from your customers, this will definitely show others out there that your business is reputable and that they can truly depend on you. It’s important for potential clients to know this and it makes it that much better when it actually comes from
Portfolios – Do you have some exciting work you’ve done, special achievements or has your business been featured in special articles or journals? You need to start a portfolio to keep track of everything. This builds your credibility.
There are ways to talk about and build up your company without feeling like you’re bragging or your potential clients getting the vibe that you talk about yourself way too much. Promoting your company in these 5 ways will definitely get you noticed, and you will stray away from sounding like you’re bragging.
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