Marketing Tip of the Week: Post at the Right Time!

The conversation about social media is never ending, and for a good reason. It’s possibly the single easiest and fastest way to increase your market awareness, grow your customer base and make more money. In other words, social media is important to the continued and future success of your business. In recent weeks this article has covered different outlets for social media, how to determine which is best for you and the best ways to structure your content to succeed on those platforms. (In case you missed it, here is part 1, part 2 and part 3.)

Not Just What But When

Today is the day you discover not what you should say, but when you should say it! That’s right, there has been research done to determine the best times to post on all the most popular social media platforms in order to reach the broadest audience and potentially influence the most customers. Where does this research come from, you ask? Well, I’m proud to say not from me. There are a plethora of statistical sites that run numbers like this, but the data I’m going to share with you today came from SumAll.com. So, without further ado, the best times to post for each of the major platforms is as follows:

1. Twitter 1-3 pm
2. Facebook 1-4 pm
3. Tumblr 7-10 pm 
4. Instagram 5-6 pm
5. Pinterest 8-11 pm
6. Google+ 9-11 pm

Why It Matters

Now obviously, you can post at other times as well, but you want to make sure your most important posts are made either during these windows or right before them. Why? Because the more time that has passed between your audience logging in and your post, the more time it has to get lost in the stream of material cascading through their feed. Have you ever had a friend ask if you saw their Facebook post only to reply with a shrug and a promise to go look for it? And then how much trouble did you actually have in locating it even when you were looking for it? If you want your content to be seen, the need to be posting when your customers are browsing cannot be overstated.

So take this information and use it to make your marketing strategy more efficient. After all, successful marketing means a successful business!