Marketing Tip of the Week – Pantone’s Color of the Year

Every year, Pantone names a color of the year. So, what’s the color for 2013? For the upcoming year, you’ll find that Emerald was chosen for this year. What does that do for your store? First off, it gives you a bit of clue for what’s going to be in season for the new year. FGmarket has a few tips on how you can incorporate this gorgeous color of the year into your store product line.

What’s so special about emerald? The color is absolutely vibrant, radiant, and a lush green. It is really an abundant color of nature. It’s just such a great color. Looks great on everyone as well as any room of the house.

How can you market this color and why is it important for you to market it? First off, it’s obviously on trend if Pantone picked it for their color of the year. You’ll see this color pop up on home items, fashion clothing, and jewelry. It’s important for you to stay up on the latest trends and offer that to your customers.

Make sure to research products out there that feature this great color. Find home accents and fashion trends that are emerald. The key is to research. Market these products by telling your customers that it is the color of the year. Create a table that features all of your emerald products. This shows that your store is always on top of trends and they will trust your instincts.

When wanting to show your customers that you’re on trend, offer them the latest color of the year. Emerald is a great color and can easily be marketed to your customers.

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