When setting up your Facebook page, don’t neglect the large cover photo! This is an excellent place to put an ad for a promotion or to recognize your loyal customers. You should have a marketing strategy for everything you do while promoting your business, and Facebook is no exception.
Keep It Simple
The key to visual marketing is keeping it simple. If you try to cram too much into the space you’re using, it just appears cluttered. The eye finds it difficult to focus on any one thing, and so it just skips over the image entirely. A better approach involves a large, uncomplicated picture with minimal text. The eye is drawn to the broad, sweeping image and the text is then read. This way you get the customer’s attention and have a good chance of keeping it!
Have a Clear Call-to-Action
Having an eye-catching pic is great, but if it doesn’t result in the customer doing what you want, it accomplishes nothing. You need to make it clear to the customer what they should do next. If you want them to go to your website, provide a link that says, “click here”. If you want them to come into your store to redeem a coupon, say so! Customers are not mind-readers. They need you to let them know exactly what you want.
Don’t neglect the marketing power of your Facebook cover photo. It’s there for you to use, so make sure you’re getting the most out of it!
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