Just like online purchasing did before, so is mobile now quickly building a relevant market share. That means if you aren’t already, it’s past time to start taking the mobile marketplace into account when planning and scheduling online marketing. But what do you need to know to be successful? Read on for four easy tips to help you capture your piece of the mobile pie.
1 – It’s All About the Apps
While it’s imperative that you make sure your website is mobile compatible, the real key to any mobile user’s heart is through the app store. Making an app that will allow a user to shop your stock will do wonders, and app usage is increasing yearly whereas mobile website usage is steadily decreasing.
2 – Socially Acceptable
Social media owes a large portion of its success to the advent of the mobile phone. The ability to upload photos and tag locations in real time has made mobile the platform for most any flavor of social media. So it stands to reason that engaging on those platforms will do more to reach a mobile audience than any other marketing venue.
3 – Seize the … Evening?
Timing matters, and most mobile users access their devices in the evening. What better time to sit back and relax with your phone or tablet than after the workday has finished? That means you need to schedule your mobile-targeted marketing to post after 5 pm. It does no good to target an audience that isn’t tuned in.
Reaching the mobile marketplace isn’t complicated, but like anything worth doing, it requires forethought and planning. Now that you are armed with a little information, your mobile plan should yield even better results!
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