When it comes to advertising, you always want to make your ads stand out from your competitors. How can you improve them and make your ads effective? They are what helps get the word out about your store. So, how can you fine tune your your ads and make them more effective? FGmarket’s marketing tip of the week will focus on a few tips to make your ads successful.
Local – You’re a local business, so think like it. It’s always the best to run ads locally, even if you serve a wide variety of areas. This way, you reach more of your target market, your ads aren’t diluted and you actually save on cost. It’s always best to reach the customers closest to you and you may think about taking another approach on reaching your customers who are located farther away.
Free – Good marketing campaigns can cost a pretty penny, especially if you want it to help at all. So, think about using free marketing. What does this include? Think about your social media platforms, like Facebook, Twitter or Google Plus. Create your business an account and start advertising on there. It’s a great way to let your customers know what you have in your store, any deals going on and just a great place to interact with them.
SEO – A great way to advertise is through search engines. This gets involved with using keywords, quality content on your website and links. Make sure your website is of great quality, especially since consumers do most of their research online and having a good, quality website is a must. Also, by incorporating SEO into your marketing campaign, your getting higher rankings within search engines, which results in more consumers finding your website.
Offline – Even though online is a bit cheaper, not everyone uses the Internet. So, make sure and keep it diversified by incorporating some offline ads in your mix too. It’s important to reach those customers through billboards, newspaper ads or even radio or television ads. It’s always great to incorporate these into your mix so you know you’re reaching everyone possible.
Customer Info – Don’t forget, it’s always great to keep track of your customers information. Why? It’s a great way to keep up with their buying purchases and how often they come in your store. This will help you offer them deals or discounts unlike the rest of your customers. It can also entice consumers to come in your store more often so they receive the same deals.
Making your ads better is simple. Think about your customers and how you can best reach them. Also, stay on track of the latest campaigns, focus on what entices you and start thinking of a great way to incorporate that into your own business.
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