Marketing Tip of the Week – Local Marketing

There are various marketing tactics you stick with for your business. However, do you focus on local marketing enough within your strategy? It’s so important to get the word out to your target market that surrounds you. FGmarket’s weekly marketing tip is going to focus on local marketing and how you can better implement it within your business.

First things first, how do consumers search for your business? How do they even find you? The days of searching through the phone books are somewhat passed, and people now search for services online. Google is definitely the place to be found. So, have you claimed your Google Places yet? It’s important you make sure your information is accurate so potential clients can find you properly. People do all their research online, so it’s important your business information is correct.

Next. spread the word on other local directories. Yahoo and Bing have their own platforms as well. You can also go on Yellowpages, InsiderPages or Local.com. These websites truly have many visitors each month, so they are all good places to be found.

Also, featuring reviews on these websites doesn’t hurt either. Ask your loyal customers to place reviews on local directories. You can also advertise it on your business cards or social media pages. Don’t forget, if you receive any bad reviews, it’s always nice to respond. This shows potential consumers you’re professional and only want the best for them.

As for social media platforms, make sure you advertise with your customers that you have a Facebook page or Twitter account. Once they follow you, their friends will notice you and you could potentially gain more followers. This is also a great form of local marketing.

It’s so important to market locally to your potential target market. Spread the word through easy and cost-effective ways to reach that potential market.

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