This week’s marketing tip may be going back to the basics for some, yet it never hurts to refresh memories. Basics are the fundamentals. They are what everything else is built around. So, this week’s marketing tip is focused on integrated marketing. Reverting back to the fundamentals will help refresh the minds and build a more solid marketing strategy.
Integrated Marketing
What is integrated marketing? Well, it is the integration of all forms of marketing. It’s a strategy that helps unify different marketing methods, makes sure they are effective and you are allocating your dollars where they need to be going. Advertising, sales promotion, public relations and direct marketing should all work together to create a unified force.
When focusing on integrated marketing, you might want to create an online/offline approach. Our world today is based around the world wide web and social media. Store owners are trying to determine who they should market to and where they need to be marketing at. A lot of their consumers are online, however, some still like to see advertisements on billboards or in print. This is where integrated marketing comes into play.
The Benefits
When using integrated marketing, your product will be able to be advertised through various channels. Internet, radio, television or print can be integrated into your strategy. You’ll be able to reach all types of customers that shop in your store. When first starting out, integrate your marketing into all channels. This way, you’ll be able to measure which ones work the best and which ones don’t, for future reference. You’ll be able to measure, do away with and invest more money into the ones that truly work. In the end, you’ll see an improvement on your return on investment.
How To Integrate
First, come into this approach with an open mind and clean slate. Be ready to think outside the box. You must be willing to change the marketing culture of your business, embrace emerging technologies, track the effectiveness of each marketing tactics, create cohesive marketing and have open communication with all your employers.
Create an advertisement and marketing strategy for your company. Make sure it has a cohesive design that will be able to go out through all marketing channels. Start promoting and marketing to your customers through all channels and begin to track which ones are working and which ones are not. Ask your customers what sparked their interest into coming into your store. If you see a certain marketing channel isn’t being effective, eliminate it. Having a set plan for everything as a whole will truly be effective, instead of letting them stand alone.
Just remember, integrated marketing does not have to cost a fortune. You can simply switch up your day-to-day routine and start out slowly so they don’t change your normal routine drastically. Start integrating newer technologies into your marketing, like social media, Facebook or Twitter. Keep your customers up-to-date on all the latest products and promotions in your store. If you’re running a promotion, advertise it in the newspaper and remember to post it on your Facebook page. Integrating your marketing strategy into online and offline approaches; you’ll for sure have a successful store.
Hope this was helpful! Until the next marketing tip, check out the latest news and wholesale suppliers at FGmarket.
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