The holidays are right around the corner, so why not host a party? This is a great excuse to get people into your store and a great marketing tactic. How will you get people into your store and what will your holiday party consist of? FGmarket has a few suggestions that will truly make your holiday party a hit!
What to feature – Sit down and decide what you are wanting to promote during this holiday season. Are you wanting to promote fall, Halloween and Christmas? You may just want to promote Christmas items that you have in your store. Decide what best works for your store. Take note of your inventory and start planning.
Once you decide – Plan the layout of your store. Just like any other time of the year, you truly want a cohesive layout, as well as a nice flow to your store. Where will you display your seasonal products? Will there be a theme throughout your store or have a theme to each corner of the store? You can go with seasonal themes or even color schemes if you are just doing holiday products. You don’t want all your products jumbled up together, so make sure there is some sort of system where your customers can browse with ease.
What to include – Like any party, you must provide your guests with snacks. An open house is no different. Make sure you feature some of the holiday gourmet food that you may carry in your store. This can be some of your soup mixes, cheeseballs, dips or gourmet candies. Don’t forget about the refreshments. Your customers will want to mingle, browse and enjoy shopping.
All hands on deck – Enlist all of your employees to be on hand for this event. They can offer some assistant with their product knowledge if any customers have questions, run to the back if you run out of supplies and you can even set up a gift wrapping station.
Hosting an open house is extremely easy. Just make sure you have a plan.
Was this helpful? Read the previous tip of the week!
This post is brought to you by Pets Product Suppliers
Use FGmarket’s helpful vendor directory to help you find all your wholesale needs!
Leave a Reply