When owning a store, you need to be caught up on all the latest trends. Whether it’s in new and exciting products or unique technology that will better your store, you need to be in the know. So, what’s trending right now? “Going green”, of course. This means that people are starting to pay more attention on helping the environment. Being more environmentally friendly within their everyday lives is something they are striving for each day. So, start incorporating it into your marketing strategy. How? FGmarket is here with to help you through this week’s marketing tip.
Now, are you asking yourself why? Consumers are being more environmentally aware of what’s going on in their surroundings. They are seeing how certain things are effecting the world and that changes need to be made. Therefore, this growing trend is becoming a popular market to target. Even if you start to implement small changes, you are still targeting this target market that not a lot of stores do. You’ll be targeting a small group that not many stores do, therefore you will be offering something to them that no one else does. Which means, more visits to your store and an increase in sales.
So, you’re asking yourself, how can “going green” be an effective marketing strategy? Start offering your consumers more eco-friendly products or packaging. There are so many ways that you can incorporate this into your store! From the production process, packaging, advertisement and to the product itself, you can incorporate being environmentally friendly through almost everything you do for your store. Here are a few tips and ideas that will help you get started:
- Recycled Paper & Packaging – Start implementing recycled paper into your store’s everyday uses. From receipts to paperwork, you can use recycled paper. Send your customers home with sustainable packaging, as well. They take that item into their home and whenever they see it they are reminded of being “green”.
- Green Supplies – Start using “green” cleaning supplies and lighting can be something you implement into your store to be more eco-friendly.
- Electronic Media – Instead of using paper on advertisements, take it to the web. Most everyone is on the web now, so targeting them on there is truly effective. You’ll be able to reach them better through social media efforts.
- Eco-friendly products – Of course, this is a must. Find personal care products that are made from eco-friendly chemicals or gourmet food that are made with organic supplies. Carrying these type of products in your store is a must for a “green” marketing strategy.
Targeting environmentally friendly customers is a great way to get new customers into the store and spread the word of being “green”. You’ll have an increase in traffic, as well as an increase in sales. You are targeting a small, but growing market so start implementing this into your marketing strategy. You won’t go wrong!
Hope this was helpful! Until the next marketing tip, check out the latest news and wholesale suppliers at FGmarket.
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