Your customers are the most important thing in your store. You make their profit from them, but they give you more than just profit. If you just think that the existing customers come into shop once in a while, you’re wrong. Of course they come into your shop, but you can get so much more out of them. What exactly is that? FGmarket’s marketing tip will focus on how to get more out of your existing customers that will better benefit you.
They’ve already bought from you – Getting new customers into your store is a bit more expensive than the customers you already have shopping from your store. If they had a good experience and enjoy the products, they should still want to shop from you.- Get better feedback – The best place to get feedback is from the people who shop from you. Was your service good enough or are the products up to their standards? Your current customers can help better your business.
- They are your referrals – You advertise your business. However, your current customers can be your best advertisement. People want to visit a shop if they’ve heard good things about it, especially from their friends. Word of mouth is one of the best forms of advertising.
How you can get more from your customers:
- Make sure your customers are satisfied – In order to get the most out of your customers, you must make sure they’re satisfied. It’s important that your customers are happy with everything you are doing and what you offer them.
- Create a personalized shopping experience – It’s all about being personal these days. So, make sure your customers shopping experience is truly personalized. Not every customer has the same needs and you should understand that. Build those customer relationships and let them spread the word of your wonderful business.
- Offer guarantee – Customers like a guarantee. Whether it’s a guarantee of your service or a refund, they like to know what they can trust you and stand a 100% behind your products and services.
- Ask for feedback – Earlier, it was discussed that feedback is a powerful thing for your business. You can learn from it. However, some customers may not want to offer it upfront. So, ask for feedback. It’s important to understand what works for your customers and what doesn’t.
Your customers can provide such great input to help your business. So, get more from your customers so they can help better your business.
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