Marketing Tip of the Week – Engage Your Twitter Followers

Twitter isn’t about gaining the most followers that you can. Most of your followers will never actually have any involvement with your brand. And, companies never actually engage with their followers to add value. How do you make the most with Twitter? FGmarket’s marketing tip will focus on turning your followers into customers.

Engage Your Followers – Instead of focusing on how many you actually have, start giving your followers engagement. You want quality followers instead of quantity; the ones that will follow you back. You are targeting your target market on Twitter.

Give Them Something to Read – Establish your brand through your tweets. Make sure you tweet valuable content to your customers about your business. Tell them about exciting updates or ongoing sales in your store. Give them something that will attain their attention.

Respond Promptly to Your Followers – You want to show your customers that you care about them. They may give you a shout out, re-tweet one of your tweets, ask questions or have a problem with your product. Make sure you respond to them. It could be a thanks or you can tell them you sent them a direct message so you can deal with their issue that they’re having with your business. This shows that you actually pay attention to them.

Be Fun with Your Tweets – Of course, give them something more than just what’s going on with your business. If you find great articles about something related to your industry or exciting events going on in the world, tweet them. Your followers may get tired of just reading about your business, so offer them up something exciting every once in a while.

Your followers are potential customers. So, be engaging and give them something to talk about on Twitter.

Was this helpful?  Read the previous tip of the week!

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