Why do customers choose one brand over another? Is it better products, customer service or maybe the interaction they receive from that brand? Customers want to feel important, like they have a voice and that they matter to the company. They want to be recognized for choosing your brand over any one else. Yes, they choose you because of the products and customer service, however, they stay local because of the interaction they receive from your store or brand. So, FGmarket’s marketing tip of the week is all about engaging your customers.
Always Respond – Always respond in store, all social media platforms, all the time. Some may tend to shy away if it’s a negative comment, however, that’s how your business can grow and your customers will stay loyal. If one customer has something negative to say, respond. This shows that you care and you can learn from your mistakes. Customers will feel as if they have a voice in your company.
Strike Up A Conversation –It’s important to engage your customers. Don’t sit back and watch, learn from your customers, and starting up a conversation is the best way to learn. They’re the ones that buy from you, so they’re the best ones to ask. This can also establish you as a leader or an authoritative figure in your industry. Start up a conversation on a current event in your store or what they’d like to see in the future from you.
Different Platforms – So, not everyone uses the same social media platforms. Therefore, you should use different ones as well so you can reach all your customers. Don’t settle on one, if you do, you may not be able to reach all your customers. You don’t want that. You want to be accessible to everyone.
Taking Action – Not only do you have to take action, but wouldn’t you like your customers to take action as well? A conversation involves more than just you, so ask your customers to take action too. Ask them to take action to show what they want, let them know it’s important to be heard so you can better suit their needs.
Stand Out – Of course, the first think you have to do to engage consumers is to stand out. Consumers won’t notice you from the crowd, unless you do something unique to 0make you stand out. So, that’s a very important step to draw your customers in so they can start engaging.
It’s important to engage your customers, keep them interested and on their toes. This helps make for a loyal customer that will keep coming time and time again.
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