Marketing Tip of the Week – Get More Email Subscribers

Email marketing may be a big part of your business plan. This is actually one of the most cost-effective tools to help market your business. Customers who opt in have the chance to build a great relationship with you and this is a great way to learn more about you. How do you get consumers to subscribe to your email campaigns? FGmarket’s marketing tip of the week will focus on getting those subscribers.

1. 

   Marketing Tip
   Create a prominent call to action on your website or in store – Make your sign up visible. the more people who can see it, the more subscribers you will likely get. Also, make sure it’s up top. Most consumers will more than likely not scroll all the way down to the bottom of your page. They may skim through it, but they’re not going to read word for word.
2. Make it visible on every page – Normally, you just find it on the homepage. People may not always land on your homepage when they first visit your site, depending on what they search for. Therefore, having it on every page increases the chances that they will see it and want to sign up.
3. Ask – If people can show on your website, give them an option to sign up for deals and coupons before they check out. You can even ask in store. When consumers make purchases, ask them if they would like to sign up to be in the know of what’s going on in your store.
4. Ask subscribers to forward to friends – Word of mouth is a great way to get new subscribers, however, it must be interesting enough for people to want to pass it on. You may also want to give your current subscribers incentive to actually forward it along to their friends.
5. Have a link to past issues – This gives them an example of what they are signing up for. You must make sure your emails are intriguing enough to make them want to sign up.

Build relationships with your customers and keep them in the know through your email campaigns. So start increasing your email subscribers today with these simple steps.

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