Yes, you have great products, amazing customer service and brands that bring your customers satisfaction, but is that enough? Sure these things are a great combination of gaining success, but you also need to learn how to stay ahead of your competition. Strategies against your competition will help you in the long run, therefore you will be able to long exceed your competition. Let your store blow your competition away with these 4 helpful marketing tips to get you started to a long and successful business.
Knowing Your Competition
First off, you need to completely understand your competition is, inside and out. Study them, get out and review all aspects of their marketing strategy. What works for them, what is their unique marketing niche and does anything not work for them? These are all questions you need to be asking yourself when you are analyzing your competition.
What can you do to better your marketing strategy? Understanding your competition thoroughly is the key starting component. You must know all the ins and outs of their business strategy to understand how to set yourself apart from them. Knowing your competition is a great way to start blowing them away.
Why Do Your Customers Choose You?
Why do customers contact you? Why do they choose you? This is an important question to ask yourself and research more. It may be that your customer service is excellent, you offer all the products they are looking for or it could be something you aren’t even aware of.
Ask your customers what brought them in. Once you’ve found that out, stick with it. Maybe even enhance that “wow” factor of why your customers come in. Knowing and understanding why your customers choose you will help you provide even better service to them.
Create An Added Value
Giving your customers an excellent product is a start, but blow them away with an added value they won’t be expecting. One example is if they’re a first time customer, offer them an extra discount. Maybe they’re a long time buyer and on their 10th purchase, offer them another discount. Whatever you choose, sales will increase and the power of word-of-mouth will be on your side.
Consumers love a good discount, especially if you acknowledge their loyalty to you. Creating an added value will create a great word-of-mouth that will help get new and old customers through your door and exceed your competition.
Determine Your Message
Determine what message you want to get through to your customers. You need an attention grabber headline, benefits of your wholesale product, as well as emotional benefits, added value, photo with a unique caption and a call to action to the customers. Don’t be afraid to test it on a test market or a few of your loyal customers who will tell you the honest truth.
The headline draws the customer in, the benefits tell what they will receive from the product, especially emotional benefits and the call to action will bring them in. Your message is what is going to bring customers into your store, therefore, you need a unique marketing niche that will set yourself apart from the rest.
Exceeding your competition is a must if you want your business to succeed in being the best. This is just part 1 of 2 part series on exceeding your competition. This is one of the most important goals that you can ever achieve within your business, so developing a marketing strategy geared just towards this will help you in the long run.
Hope this was helpful! Until the next marketing tip, check out the latest news and wholesale suppliers at FG Market.
Was this helpful? Read the previous tip of the week!
Leave a Reply