Email marketing should be a substantial portion of your marketing strategy. It’s an easy way to keep in touch with your customers without being intrusive, and it allows you to direct their attention to new and exciting products or services. But the first step in email marketing is having customers to which you can send that important information. Here are some excellent tips for building your email list!
3 Tips for Building Your Email List
- Make sign-up easy and simple. You only need two bits of information from your customer to get her on your mailing list: her name and her email address. Asking for more could leave your customer feeling like she is spending too much time and effort filling out a form. Once she starts receiving your newsletter, it will become possible to mine for more information. But initially, simple and easy is the way to go.
- Do you use Twitter for your business? Facebook? Pinterest or Instagram? Never hesitate to include a link on any of your social media posts to a quick and easy sign-up for your newsletter. The people who follow you on social media are the most likely to sign up for your newsletter, so it’s an ideal place to ask.
- Advertise your sign-up request everywhere you can. The goal is not to overwhelm your customer with requests, but every digital location should include a link to the sign-up form. This will allow those who haven’t done it yet to sign up, and those who have to disregard it.
It’s really quite simple. Advertise, ask for minimal information and use your social media to best advantage. Now that you have a basic plan, you can get out there and begin growimg your email mailing lists!
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