Your store has many aspects to it. There are different strategies you use, you focus on your customers, there are products and of course, you have competitors. Dealing with your competitors and analyzing them is an essential part of your business strategy. You ask yourself, how can I be better and make my store stand out. So, this week’s marketing tip from FGmarket will be a few tips and ideas on how you can beat the competition.
Customer service is everything. Of course, the economy right now is still a main focus and how it’s still struggling a bit. If you are feeling the hit from the economy, customer service is everything in your business. It’s truly important that you are attentive to your customers’ every needs. Ask them what they would like to see more of in your store, be polite and always greet them with a smile. Customer service is definitely what makes them a loyal customer.
Learning from mistakes. Not everyday is perfect. You also can’t control your employees. Every once in a while you may get a bad seed. Plus, you may not know how to handle situations or even your customers may come and tell you about a bad experience that they had elsewhere. Take note of all of these situations and write them down. Think about how you should handle each one and place these scenarios in a handbook that you may refer if the problem arises again.
Doing business with your store should be easy. Customers should enjoy going to your store. They not only want to come to your store for the wonderful products you carry, but also because business is handled with such ease at your store. They expect friendly and skillful customer service that they know they can trust. Always keep this in mind. Your customers wants their trip to your store to be a smooth one.
Happy employees creates happy customers.Treat your employees with care. Make sure you train them, keep them up-to-date on all the latest news in your store and constantly train them on new and improved technology and strategies. If your customers know what’s expected of them and how to handle certain situations, they know how to handle the customers in a proper way.
If you’re wanting to rise above your competitors, it’s not all about the products you feature in your store, it’s mainly on how you handle your customers. They expect to walk into your store with friendly and knowledgeable staff that they can trust. You’ll truly find that they’ll become a lifelong customer.
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