Marketing Tip of the Week – Attracting New Clients

One of your main priorities for your business is marketing your store so you can attract new customers. It’s important that you get new faces into your door so you can increase sales, as well as actually growing your business. So, this week’s marketing tip will focus on ways to attract new clients.

1. 

   Marketing Tip
   Who is your target market – Who are you even trying to target? Which target market and you marketing your business to?
2. Understand what your customers want – They key to attracting new customers is actually understanding them. What products best suit your target market and what’s the best way to market to them? Answer these questions to understand them. Once you do, you can start attracting new consumers.
3. Serve them up what they want – Once you completely understand what they want, you know how to achieve their desires. Package your services or products to them that will achieve the end result they are wanting. You know them, understand what they want, so now it’s time to figure out how to deliver them just that.
4. Create an offer they can’t refuse – You’ve offered them exactly what they’re wanting, they can’t refuse. It’s all about understanding your customers and knowing what they want.
5. Now, go find them – So, you’ve defined your target market, understood what they want, figured out the end result and how to achieve that, now it’s time to go find them. Where can you market your store so they’ll see? What publications do they read, television stations or are they more prone to be reached through the radio? You know this, since you understand them. Just make sure you market to them where they can be reached.

Attracting new clients is simple, you just have to understand them. Knowing what they like, dislike and where they can be reached is essential. Once you know this, you’ll be able to offer them an end result they won’t be able to refuse.

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