If you’re looking to improve your online visibility, it might be a good idea to use the social media site hosted by the web’s most popular search engine. Not because they give more weight to their own site, but because it is so seamlessly integrated into their processes that there is no need to game the system any further. And it is that seamless integration that makes it an invaluable tool for being recognized online.
3 Google+ Marketing Tips
Complete Your Google+ Page – I put this first because it is by far the most important step. Fill out your profile completely, link to your product and web pages, and find and use key words to promote your business. This completed profile is what your customers and potential customers will use to find you in other places on the web.- Circle the Competition – Google+ allows you to circle (or follow) your competitors. This is valuable because it allows you to see their marketing strategies, ad concepts, etc. You can determine how successful these strategies are and use them to inspire ideas of your own!
- Use Large Images and Catchy Headlines – The key to having your ads and other content viewed is in not giving the reader a choice about whether or not to view it. Large images will stand out when scrolling through a news feed, and once that draws the eye, a catchy headline will pull them in the rest of the way. Remember the old adage, “A picture is worth a thousand words”. Don’t go text heavy when a nicely placed image will do your talking for you.
So if you aren’t already on Google+, now’s the time to start, and if you are, allow these tips to help you be more successful!
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