Marketing isn’t something you do when you get around to it or have some spare time to work on it. It’s something you must schedule time to accomplish, and it’s imperative that you do so.
The Importance of Making Time
As a small business owner, you wear a lot of hats. You’re the executive team, the financial department and yes, marketing as well. You probably do your share, if not more, of work on the sales floor and spend countless hours just trying to keep everything together. That’s all important and necessary, but if you don’t schedule time for your marketing strategy and implementation, what is all that other work for?
If you don’t successfully advertise, you’re like a hamster on a wheel. You’re working yourself to death but making little progress.
Work Smarter Not Harder
Yes, I know the heading is a cliché, but it’s popularity speaks to the truth contained therein. It doesn’t take long to devise and implement a marketing plan. A few hours a week is all you have to squeeze out in order to make your hard work yield ever greater results. Being good at what you do and carrying good products alone just isn’t enough.
The cacophony of voices vying for your customer’s attention is too loud. If you aren’t also actively seeking their attention, you will be passed over. You have to let people know you’re there. You have to have a marketing plan, and you have to implement that plan. Then you will see all the hard work you’ve been doing finally start to yield ever greater results.
Marketing is a tool and like any tool must be wielded to be useful. If you allow it to languish, it cannot do its job.
Leave a Reply