If you are a supplier, you want to fill the shelves. It’s important that you are taking up space within stores to get your name and product out there to sell, sell, sell. You and the retailer both have to help consumers make their decision. How do you do achieve that and make sure they pick your product? FGmarket’s marketing tip will focus on letting consumers make the right choice because of you.
When retailers feature a product in their store, they decide how much space it gets. This depends on numerous factors, however, it also depends on how you position your product. If the retailer knows of your product, has heard great reviews and you are perceived as an expert; more than likely they will devote more shelf space to you. Make sure you stand out in your product field.
Don’t forget to include how your product should be displayed. You know what’s best for your product and you can explain to them why this is the best display to help exposure for you and to help increase their sales as well.
Think out-of-the-box when figuring out where to display your product. It may not be a relevant place, but it could be eye-catching. Consumers may run into the store for a cleaning supply, but on the end cap they notice your product and may be intrigued to buy it. There’s a great opportunity in unexpected places.
Last but certainly not least, develop a relationship with your retailer. You want to have a good relationship with them. They can tell you what they like about your product, what problems they have heard and why consumers like your product. Plus, they might just enjoy the relationship that they share with you that they want to make your product stand out in their store.
When you are wanting to have great shelf space, follow these key steps in doing just that. Having shelf space helps you, your retailer and the consumer.
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