You have wonderful products in your store, but are your customers actually seeing them? Lighting is essential in any store. It’s important that your customers actually see you products and that they are displayed properly. FGmarket has a few tips on how lighting can truly showcase your merchandise.
Store Windows – Your window displays is what gets your customers into your store. If they are unfamiliar with your store, but see that you have a great window display, they’ll most likely want to come inside. It shows off your store’s personality and entices them in. Lighting is key to your windows as well. If you don’t have proper lighting, your customers may not even see what’s inside or miss out on your creative display. Come up with a lighting concept that highlights your store and the products properly.
Light Your Entryway – Lighting can set the tone of your customer’s shopping in your store. If the lighting is too dim, they may not want to come back in or even become a bit sleepy. However, if the lighting is too bright, it can all be a bit overwhelming. Make sure your lighting is enticing during daytime and night-time hours. It also helps lead them in the direction of your products. Your lighting may be highlighting your holiday products and that will entice them in.
Cash Wrap – You may assume that the customers know where to check out at. However, they may not see it because of dim lighting. Make sure to highlight it and this may even entice them to make impulse purchases on the products you display near the cash wrap. It’s also good to have great lighting for them to actually pay. So, make sure the lighting is functional as well.
Lighting is truly important in a store. These 3 tips will definitely help display your wonderful products, entice them into your store and make them want to purchase your items.
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