Your landing page is normally the first thing prospective clients searching for you online will see. If you don’t make it engaging, it will also likely be the last. So what can you do to ensure customers continue to the rest of your content? Read on for three tips that will help you improve your landing page today!
1. Keep Your Message Clear
Your mission of clarity must begin with the first thing your customer sees, your headline. It should be concise, relevant and full of meaning regarding your brand. In this way, the customer knows immediately if they’ve come to the right place for the solution to their problem. From there, continue the theme of short and to the point with throughout your site. The one place you can wander far afield is your blog, but the rest of your site needs to remain on point.
2. Be Interesting
Yes, that’s easy to say but difficult to do. Unfortunately, there is no easy answer. Try to be clever. Amusing, and not just with your copy but images too. Never show a stationary image when one capturing action is available. Also, people connect more with faces than objects. So even if you’re advertising a product, use an image of someone holding it or playing with it or eating it and really enjoying themselves. That’s how you buy immediate customer interest.
3. Credibility is King
You are an expert in your field, and your landing page should reflect that. You have to show your customer that you aren’t just there to sell products. You can offer insight into how to use that product or how to make it last longer. Keep the info concise, but make sure that everything you say is absolutely, 100% true and verifiable. That will build your credibility and your relationship with your customer.
Your landing page is your introduction to the internet world. Shouldn’t it be the best page on your site?
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